Patlisiso: Maeto a khothaletso a ntse a le maemong a holimo joalo ka sesebelisoa sa khothatso

Likhau tsa maeto li ntse li le maemong a holimo joalo ka lisebelisoa tsa khothatso bakeng sa ho ntlafatsa tlhahiso ea basebetsi empa barekisi ba lisebelisoa tse joalo le mananeo a khothatso ba ikemiselitse ho tobana le khatello e matla ho paka hore ba fana ka sephetho.

Eo ke e 'ngoe ea liqeto tse kholo tsa phuputso e entsoeng ke Mokhatlo oa Machaba oa Incentive Travel Executives (Site) oa Minneapolis-based Society of Incentive Travel Executives (Site) ho hlahloba hore na maemo a moruo oa lefats'e a ama khoebo ea maeto a khothatso.

Patlisiso e ne e batla ho batlisisa boemo ba ho tsamaea e le sesebelisoa sa khothatso har'a lik'hamphani, joalo ka "meputso" e meng joalo ka likarete tsa limpho, chelete le thepa. E ne e etselitsoe ho supa ponelopele le mekhoa, hammoho le liphephetso tsa ka hare le kantle ho khoebo le hore na li ama botsitso le kholo ea 'maraka joang.

Kakaretso ea batho ba 131 ba tšoanelehang ba ho etela le bafani ba liketsahalo tsa ts'usumetso le bafani ba ngolisitsoeng polokelong ea polokelo ea libaka ho tsoa linaheng tse 12 ba arabetse phuputso, e emelang sekhahla sa karabelo sa 23%.

Ho ea ka tlaleho, ha ba bapisa tumelo ea bona ea ho sebetsa ha lithulusi tse sa tšoaneng tse susumetsang batho ba tsoang linaheng tse ling, ba arabetseng ba bolela hore ho nka maeto ho “sebetsa ka mokhoa o tsotehang haholoanyane” ho feta chelete, likarete tsa limpho le thepa e rekisoang.

“Ha re hetla morao, kotara e meraro ea ba arabetseng ba lumela hore matla a bahlohlelletsi ba kantle a lutse a tšoana kapa a eketsehile lilemong tse tharo tse fetileng nakong ena ea ho putlama ha moruo. Ke 25% feela e boneng phokotseho ts'ebetsong ea bona."

Bongata (62%) ba ba arabelitsoeng ba lebelletse hore tšebeliso ea maeto a susumetsang e tla eketseha likhoeling tse tšeletseng ho isa ho tse leshome le metso e 'meli tse tlang ka liphesente tse phahameng haholo (84%) li bolela esale pele ntlafatso e kholo nakong ea selemo se le seng ho isa ho tse tharo.

Ka nako e ts'oanang, ba arabelitsoeng ba boletse hore tlhokahalo ea ho lekanya puseletso ho matsete / ho khutlisa merero (ROI / ROO) e lebelletsoe ho hola le ka nako e khuts'oane.

Ka botlalo 73% ea ba arabetseng e bolela kholo ea kholo likhoeling tse tšeletseng tse tlang ka keketseho e kholo le ho feta lilemong tse 'maloa tse tlang.

Baokameli ba phahameng ba tla ameha le ho feta liqetong tse mabapi le maeto a susumetsang 'me ba tla lebella ho lokafatsoa ha mananeo a bona ka tekanyo ea ROO le ROI, tlaleho e boletse.

Lifeme tse fanang ka liketsahalo tse khothatsang tsa maeto li tlameha ho netefatsa hore li na le mokhoa o sebetsang oa ho lekanya ROO le ROI mme li ka bonts'a metrics ena bakeng sa mananeo, e ekelitse.

Ha ba botsoa hore na ba ikutloa joang hore matla a bahlohlelletsi ba kantle joalo ka liketsahalo le thepa a fetohile lilemong tse tharo tse fetileng, 55% e boletse hore e eketsehile, 25% e fokotsehile mme 20% e boletse hore e ntse e tšoana.

Le hoja "ho na le tumelo e matla ea hore ho ntse ho e-na le sebaka sa matšeliso a basebetsi bakeng sa litšusumetso tsohle tse tsoang kantle ho naha," ho na le "tumelo e matla har'a ba arabelitsoeng ea hore chelete, likarete tsa limpho le thepa ea thepa ha e bapisoe le matla a maeto a susumetsang."

Leha ho le joalo, ha ba botsoa hore ba bapise litumelo tsa bona tsa botho le tsa bareki ba bona, ho ile ha hlaha phokotso e khōlō khopolong ea hore litšusumetso tsa maeto li matla haholoanyane.

Ho ea ka tlaleho, bafani ba litšusumetso tsa maeto ba tla hloka ho fumana temohisiso e kholo mabapi le maikutlo a bareki ba bona mabapi le khothatso kapa ho fana ka likhau ho ntlafatsa katleho ea lenaneo la bona.

Mabapi le likarete tsa limpho, ho bonahala eka bareki ba bona boleng ba bona bo le boholo ho feta ba arabelang.

Ha e le hantle, bareki ba ka batla hore likarete tsa limpho e be tse khothatsang ho feta kamoo li hlileng li leng kateng.

Ho etsa tlhahlobo ea 'nete ea bokhoni ba likarete tsa limpho ho ka ba molemong oa bafani ba lits'ebeletso tse felletseng.

Leha ho le joalo, tlaleho e re bohlokoa bo boholo ho baetsi ba ts'usumetso ke hore 87% ea ba arabelitsoeng ba lumela hore katleho ea lisebelisoa tse fapaneng tsa ts'usumetso e fapana ho latela moloko oa ba tlang ho khothaletsoa.

Ona ke boipiletso ho baqapi ho fana ka mefuta e mengata ea likhetho mananeong a khothatso, e le hore barupeluoa ba tsoang melokong e fapaneng ba tla iphumanela moputso/ketso e nepahetseng, tlaleho e boletse.

"Sena se lumellana le mananeo a melemo ea 'mokhoa oa ho jella' a seng a tumme haholo. E fana ka maikutlo a hore khetho e lokela ho tsamaea le lisebelisoa tse susumetsang (likgetho tsa thepa, joalo-joalo le lethathamo la mesebetsi e ka khonehang bakeng sa liketsahalo tse susumetsang tsa maeto)," tlaleho e ile ea phaella.

Litloaelo tse mabapi le likhothaletso tse tala le ho kenyelletsoa ha liboka tsa khoebo mananeong a khothaletso a maeto li lebelletsoe ho nyoloha ka mokhoa o tsitsitseng nakong ea lilemo tse tharo tse tlang.

Baarabi ba boetse ba bona tšebeliso e eketsehileng ea libaka tsa machaba lilemong tse 'maloa tse tlang, haholo-holo ka litšenyehelo tsa mananeo a lehae le a libaka.

Patlisiso e 'ngoe e entsoe ka lekhetlo la pele selemong sena ke bahlophisi ba likopano le pontšo ea maeto a khothaletso IMEX Frankfurt e ileng ea botsa bareki ba fetang 1,000 XNUMX hang kamora pontšo ea khoeli e fetileng bakeng sa maikutlo a bona mecheng ea litaba tsa sechaba, li-blog tsa indasteri le ts'ebeliso ea li-smartphone.

Le hoja karolo ea 46 lekholong ea ba arabelitsoeng e tiisitse keketseho ea tšebeliso ea mecha ea litaba ea sechaba bakeng sa marang-rang likhoeling tse tšeletseng tse fetileng, 44% ea ba arabelitsoeng e lumetse hore "ho na le mecha ea litaba ea sechaba le liwebsaete tse ngata haholo tseo u ka li bolokang."

Hoa makatsa hore ebe ho ata ha li-blogs ka har'a lefats'e le pharaletseng la khoebo, le ho eketseha ka har'a indasteri ea likopano tsa machaba, 83% ea ba arabelitsoeng ba ntse ba sa latele blog ea indasteri khafetsa, liphetho tsa lipatlisiso li bontšitse.