Bolaodi ba Bohahlaudi ba Thailand (TAT) bo hlahisitse letsholo la mebaraka ya maano a mefutafuta bakeng sa 2009-10 le tla ahela hodima matla a kgale a naha a le teng, a kang sebaka sa yona, ntlha ya boleng ba tjhelete, setshwantsho se setle, le mefuta e mengata lihlahisoa le litšebeletso.
Maano a tloha ho matla a ntseng a eketseha, a ho bapatsa ka marang-rang a shebaneng le mecha ea litaba ea sechaba ho isa ho liphutheloana tsa nako e khuts'oane tse lebisitsoeng linaheng tse haufi le tsa boahelani le ho lelekisa mebaraka e mecha le lihlahisoa tsa niche.
Maano le matšolo a ile a senoleloa lekala la poraefete la indasteri ea bohahlauli ea Thailand qetellong ea kopano ea moralo oa selemo le selemo oa TAT ka la 29 Phuptjane. Nako ena e bohlokoa haholo bakeng sa TAT, e tla beng e keteka lilemo tse 50 tsa ho thehoa ha eona ka 2010.
Motlatsi oa 'musisi oa TAT bakeng sa papatso ea machaba Monghali Santichai Euachongprasit o ile a mema lekala la poraefete ho thusa TAT ho ntlafatsa boiteko ba ho bapatsa ka ho hlahisa maikutlo le mehato ea ho sebelisa menyetla le mekhoa e teng ka mor'a maemo a thata ka ho fetisisa a 'maraka ao naha e kileng ea tobana le eona.
Ho qojoa likhakanyo tse tobileng ka lebaka la boemo ba boemo ba naha le ba machabeng, empa TAT e rera tikoloho e betere ea lefats'e le ea lehae ka 2010.
Monghali Santichai o itse: “Lintlha tse tharo tsa bohlokoa li ama batho ba fihlang Thailand. Ke ho putlama ha moruo oa lefatše, boemo ba lipolotiki ba naha, le ntaramane ea H1N1. Batho ba se ba le hlokolosi haholoanyane mabapi le ho sebelisa chelete nakong ea boikhathollo le maeto a khoebo.”
Ho matlafatsa boemo bo tiileng ba Thailand joalo ka sebaka se tsebahalang sa ho baballa litšenyehelo, TAT e tla boloka lets'olo la "The Amazing Thailand Value".
Monghali Santichai o itse TAT e rera ho bula liofisi tse peli tse ncha tsa kantle ho naha selemong sena Kunming le Mumbai. Tsena li tla sebelisa monyetla o moholo oa linaha tse peli tse nang le baahi ba bangata ka ho fetisisa lefatšeng, India le China, tseo ka bobeli li leng nakong ea lihora tse 'ne ka sefofane ho tloha Thailand.
Ka 2010, TAT e tla bula ofisi e ncha Jakarta ho aha 'marakeng oa intra-ASEAN hape e tlatse monyetla oa naha e nang le baahi ba bangata ka ho fetisisa sebakeng sa ASEAN, Indonesia.
"Ho matlafatsa mesebetsi ea liofisi tsa mose ho maoatle, hammoho le baemeli bohle ba rona ba ho rekisa le ba ho rekisa, e tla ba taba e ka sehloohong ea tlhokomelo," ho boletse Monghali Santichai.
Karolo ea bohlokoa ea boiteko ba ho loants'a ho oa ho tsoa ho phatlalatso ea boralitaba mabapi le nts'etsopele ea nakoana ea lipolotiki e tla ba ho eketsa palo le makhetlo a maeto a macha bakeng sa boralitaba le baemeli ba maeto. Sena se etselitsoe ho kenya ts'epo har'a baetsi ba maikutlo le ba susumetsang liqeto tsa baeti, hore Thailand e ntse e le sebaka se bolokehileng le se sireletsehileng, ho sa tsotellehe litšitiso tsa nakoana.
TAT e tla batla ho sebetsa le liteishene tsa TV kantle ho naha ho matlafatsa litokomane tse nang le tsebo le sepheo sa Thailand. E tla boela e tsepamise maikutlo ho beheng Thailand e le sebaka sa mabenkele sa boleng ba chelete.
Har'a tse ling tsa maano a bohlokoa a ho bapatsa:
Sebelisa hamolemo mecha ea litaba ea sechaba joaloka youtube, flickr, myspace, facebook, le twitter. Lipuisano tsa bopaki li tla etsoa le baeti ba Thailand 'me li behoe inthaneteng. Ho ea ka Monghali Santichai, "Sena se bontša phetoho e ke keng ea latoloa e etsahalang lisebelisoa tsa ho bapatsa." O boletse hore liofisi tse ngata tsa TAT kantle ho naha joale li na le liwebsaete tsa tsona tsa marang-rang.
Ho nka monyetla oa ho hula hakhutšoanyane ho ea Thailand ho ipapisitse le phihlello le boiketlo. Thailand e tla beoa sebakeng sa phomolo ea nakoana bakeng sa maeto a lihora tse 72 mafelong a beke a malelele mebarakeng ea bohlokoa joalo ka China, Hong Kong, Japan, Korea, Taiwan, Singapore, Indonesia le Malaysia. TAT e hlahisitse libukana tsa lenaneo la maeto a lihora tse 72 bakeng sa liprofinse tse 'maloa ho kenyeletsa Bangkok, Chiang Mai, Phuket, Hua Hin, le Pattaya.
Matlafatsa matsapa a Papatso ea Kamano ea Bareki (CRM) ka ho aha litho tsa Karete ea Thailand e Hlollang. Sena se ipapisitse le kutloisiso ea hore ba tšoereng likarete tse joalo ba se ba ntse ba e-na le kamano le Thailand mme ba tla thabela ho fumana lipuisano mabapi le litefiso tse khethehileng le menyetla ea matsatsi a phomolo.
Lilekane tsa maano li tla theoa le balekane ba tsa mebaraka joalo ka lik'hamphani tsa likarete tsa mokoloto kapa tse ling tse nang le pokello ea lintlha tse kholo tsa litho ho aha boits'epo le ho hlasimolla mmaraka.
Mema batho ba bangata ba tummeng ho etela Thailand le ho sebelisa chelete ka litaba tse ntle tse tla hlahisa.
Matlafatsa liphatlalatso tsa mantsoe ka ho khothaletsa baeti le baahi ba Thailand kantle ho naha ho khothaletsa Thailand ho metsoalle ea bona.
Totobatsa lihlahisoa tse ikhethang, joalo ka papali ea kolofo, lenyalo le hanimunu, le limmaraka tsa bophelo bo botle le bophelo bo botle. Mong. Santichai o re khetho e ikhethang ea Thailand ea mabenkele a mabenkele le poolview e nepahetse bakeng sa limmaraka tsena tse sebelisang chelete e ngata ebile e ntlafatsa monyetla oa tlholisano ea naha. Lihlahisoa tse ncha le tsona li tla thakholoa joalo ka maeto a libaesekele ho ea libakeng tse ntlehali liprofinseng.
Batla limmaraka tse ncha. Le hoja TAT e na le boteng bo tobileng linaheng tse ngata, e tla fallela ka matla ho ea limmarakeng tse ncha tse kang Central Asian Republics, Sri Lanka, Pakistan, Syria, Jordan, esita le Iran.
Hape selemong sena, ho tla etsoa boiteko bo boholo ho matlafatsa maeto a malapeng ka tšehetso e eketsehileng bakeng sa lipontšo tsa maeto a lehae le liketsahalo tsa khoebo.
Ho ea ka Monghali Suraphon Svetasreni, motlatsi oa 'musisi oa maano le moralo, "Re lumela hore maeto a malapeng a tla hōla [nakong] nakong e tlang kaha e fana ka liphallelo ho batho nakong ea tlokotsi. Haeba ba imetsoe kelellong, ba tsamaea ho ea phomola le ho phomola, ’me haeba ba tšohile, ha ba ee mose ho maoatle.
“Maeto a hae a tla boela a behoe e le mokhoa oa ho thusa naha linakong tsena tse thata ka ho jala chelete le ho theha mesebetsi ka hare ho naha ka bo eona. Leano la mmuso la ho tshwara dikopano le diseminara tse ngata dibakeng tse ka thoko le tsona di tla thusa,” a rialo.
Mokhoa oa puisano:
Lekala la Machaba la Kamano ea Sechaba
Bolaoli ba Bohahlauli Thailand
Mohala: +66 (0) 2250 5500 ext. 4545-48
Fax: + 66 0 2253
Email: [imeile e sirelelitsoe]
Webosaete: www.tatnews.org
Bakeng sa lintlha tse ncha, ka kopo etela www.TATnews.org.
SEO U LOKELANG HO SE NKA HO SEHLOOHO ENA:
- Santichai Euachongprasit invited the private sector to help TAT improve the marketing efforts by presenting ideas and initiatives to capitalize on prevailing opportunities and trends in the wake of one of the most difficult market conditions the country has ever faced.
- A key part of the effort to combat the fallout from media coverage of temporary political developments will be to step up the number and frequency of fam trips for both media and travel agents.
- In 2010, TAT will open a new office in Jakarta to build on the intra-ASEAN market and also tap the potential of the ASEAN region's most populous country, Indonesia.
