Bahahlauli ba bokamoso ba tla ea kae? Ba tla beha eng lethathamong la bona la "matsatsi a phomolo" Ba tla hira joang nako e khuts'oane Europe le lefats'eng ka bophara? Hape: bahahlauli ba Mataliana ba etela hona joale hokae? Maeto a litoro tsa millennials ke afe?
Ho TTG Travel Experience, ho tloha ka la 10 ho isa ho la 12 Mphalane 2018 Rimini Expo Center, setsi sa ho nahana se lekaneng sa litsebi tsa lefapha lena, barutehi, litho tsa khoebo, litsebi tsa kahisano le litsebi tsa thuto ea bophelo bo botle li tla leka ho araba lipotso tsena le tse ling, tumellanong le thōmo ea Industry Vision of Italian Exhibition Group, mokhoa oa ho utloisisa mekhoa ea moruo le ea tšebeliso e tšehetsang likhoebo tsa bohahlauli ka liphuputso le lithuto tsa nako le nako.
Ka matsatsi a mararo, ho tlatselletsa e 'ngoe ea lipontšo tsa Europe tse felletseng ka ho fetesisa lihlahisoa tsa matsatsi a phomolo, 'maraka o moholo oa bohahlauli oa lefatše oa IEG le ona e tla ba monyetla o ikhethang oa temohisiso ea matla a tla susumetsa mmaraka oa lefats'e le oa Europe lilemong tse tlang. E na le Industry Vision Arena (Hall C3), molemong oa lenaneo la liketsahalo, Think Future, e shebaneng ka ho felletseng le phetoho le boqapi, TTG Travel Experience e fa ba tlileng kopanong khalase e khanyang e ikhethang bakeng sa maemo a tlang a tlhokeho le litharollong tse ka bang teng. eona.
HO TLOHA BOHALETSI HO FIHLELA KA MOSO E LE MOKHOA OA
Hajoale har'a litsi tsa tlhahlobo ea avant-garde Italy le e 'ngoe ea tsa pele tse hlahisitseng taeo ea lithuto tsa nakong e tlang, Setsi sa Italy sa Bokamoso se tla ba har'a libapali tsa bohlokoa tsa khatiso e latelang ea TTG Travel Experience ka ho nka karolo ha mopresidente le mothehi-'moho Roberto Paura sebokeng se nang le sehlooho se reng Na bokamoso ke monahano? Ho bolela esale pele liphetoho tsa lihlahisoa, likamano, kabo le tšebeliso e nkang matšoao a bophelo ba letsatsi le letsatsi. Bokamoso e le mokhoa (Laboraro la 10 October, 3:00 pm, Hall C3).
'Me ka hona: litsebi tse ithutang bokamoso ba bokamoso li etsa eng? Tlalehong ea eona ea ho qetela ea nako e telele ea Megatrends 2018, Setsi sa Italy sa Bokamoso se ngola ka OVERTOURISM, e kenyellelitsoeng har'a mekhoa e leshome ea mega ea bokamoso lefatšeng ka bophara. Ts'ebetso e seng e ntse e tsoela pele e lebisang letotong la litokisetso, hajoale e sa ata, molemong oa mebuso le litsamaiso tsa libaka, empa nakong e tlang e tlang ho fetoha karolo ea tsamaiso.
Har'a litaba tse hlakileng ka ho fetisisa, e leng ea gentrification, ketsahalo e bakoang ke hore batho ba nang le matla a phahameng a ho sebelisa chelete ba fihla seterekeng sa toropo e seng ea maemo a phahameng (empa e thahasellisang bakeng sa bahahlauli), e leng se etsang hore litheko tsa rente li nyolohe. Mokhoa oo litoropong tse ngata o tsamaellanang le nts'etsopele ea liforomo tse kang Airbnb. Florence, 18% ea lifolete tse bohareng ba toropo ea khale li fumaneha ho Airbnb, Matera e seng ka tlase ho 25%. Ho tla ba le mokhoa ofe lilemong tse tlang? "Mebuso e Bohareng le mebuso ea libaka e se e ntse e nka mehato ea ho fana ka melao le melaoana 'me e tla etsa joalo le ho feta lilemong tse tlang, ho qala ka Paramente ea Europe", ho hlalosa setsebi Roberto Paura.
LIEKETSENG LI TSAMAYA THALA
Ho ithuta bokamoso ho boetse ho bolela ho ithuta boitšoaro ba lihlopha tsa bareki. Ka mohlala bacha. Khatisong e khethehileng ea Journal of Tourism Futures e hlophisitsoeng ke bona, Fabio Corbisiero le Elisabetta Ruspini (libui hammoho le Roberto Paura sebokeng sa Laboraro la 10 Mphalane Na bokamoso ke monahano?) ba bokelletse letoto la lipatlisiso mabapi le boitšoaro bo fapaneng ba Lilemo tse Sekete le Generation Z ea bareki ba bohahlauli. Ho tsoa liphuputsong tse phatlalalitsoeng khatisong e khethehileng ea Journal of Tourism Futures, mekhoa ea bohlokoa e hlahella, eseng feela ka tšebeliso ea marang-rang a sechaba le mecha ea litaba ea dijithale likhethong tse mabapi le tšebeliso ea bohahlauli, ma le ka holim'a tsohle ponahalo ea brand- mekhoa e mecha boemong ba boemo bo tsitsitseng ba bohahlauli, moruo o arolelanoang le bohahlauli ba LGBT.
MEKHOA E MECHA EA TEBELLO EA BOHAU: ke NAKO EA HOMO LUDENS:
Tsebo e tiisitsoeng hantle ea Laura Rolle, morupeli oa Advertising Semiotics Univesithing ea Turin, mothehi oa BLUEEGGS, setsebi sa moruo mabapi le mekhoa le mehlala ea tšebeliso e ntseng e tsoela pele, e tla thusa ho hlalosa, nakong ea matsatsi a mararo a TTG Travel Experience, tlhaloso e feletseng ea leano la tšebeliso ea hona joale le nakong e tlang molemong oa bohahlauli. Letotong la likhetho, mofuputsi le setsebi ba tla fana ka tlaleho e tebileng ea mekhoa e fapaneng e seng e ntse e tsoela pele kapa e ntseng e tsoela pele. Kamora ho tseba selemong se fetileng mekhoa e mehlano e meholo e tataisang khetho ea bahahlauli (Bo ikhethang, Ecology, Phetoho, Bocha le Bonolo), ka likhetho tse 4 tse phatlalalitsoeng matsatsing a mararo a Boiphihlelo ba Maeto a TTG, Laura Rolle o tla nahana ka botebo ka boemo boo. e se e rarahane le ho feta, e lebisang ho khethoeng ha letoto la mekhoa e khetholloang e le "tloaelehileng", "bohareng" le "top". Mekhoa e susumetsang 'me e tla tsoela pele ho susumetsa khetho ea bahahlauli likhoeling le lilemo tse tlang.
Haholo-holo, mefuta e mecha ea tšebeliso e ntse e hlaha haufinyane. Lipapali, haholo-holo, li tla laola boholo ba tšebeliso ea nako e tlang: ka mekhoa e fapaneng, lihlahisoa li tla tlameha ho lumellana le taba ena le bareki ba ntseng ba eketseha ba homo ludens.
