Lesolo la ho bapatsa la Tobago Tourism Agency Limited, “.Tobago Ka nqane”, E thathamisitsoe ho Likhau tsa Machaba tsa Bohahlaoli le Bohahlauli tsa 2019 sehlopheng sa" Best National Tourism Board Campaign "le" Best Destination Campaign ".
E hlahisoa ke 'Maraka oa Leeto la Lefatše ebile e ts'ehelitsoe ke Mokhatlo oa Machaba a Kopaneng oa Bohahlauli, Likhau tsa Machaba tsa Bohahlauli le Bohahlauli ke sethala sa lefats'e se ananelang le ho khothaletsa bokhabane ka har'a indasteri ea maeto le bohahlauli. Mokete oa Likhau oa 2019 o tla etsahala ka Labobeli la la 05 Pulungoana London, England.
Khau ea "Best National Tourism Board Campaign" e amohela hore na ke sebaka se fe se bonts'ang ho tsitsinyeha ha eona, setso le boits'oaro ka letšolo la bareki kapa la khoebo le sieang sebui se sutumeletsa sebaka seo ho ea holimo ho lenane la bona la libakete, kapa se batla ho khutla. Khau ea “Best Campaign Campaign” e sheba hore na lets'olo la sebaka seo a fihlelang ho lona le fihlelle kholo le boleng ba boleng ho ekelletsa ho khothatseng ketelo. Matšolo a tlisitsoeng a ile a hlahlojoa ho sebelisoa metric e tšoarehang, ho kenyeletsoa bopaki ba boitlamo ba bamameli, tekanyetso le litšitiso le hore na li rarollotsoe joang.
Ho ea ka Nicole Smart, Mohlophisi oa Likhau tsa Machaba oa Bohahlauli le Bohahlauli: “Baahloli ba rona ba khahliloe haholo ke boleng bo ikhethang ba litlatsetso, mme ba leng lenaneng ba tseba hore ba fihletse maemo a holimo haholo - ba tla ba hara ba hloahloa ka ho fetesisa lefatše. ”
Tlhahiso ea Tobago, "Ho Nchafatsa Bohahlauli ba Tobago", e hlalositse sepheo sa lets'olo la "Tobago Beyond", e leng ho hlasimolla boipiletso ba machaba ba Tobago joalo ka sebaka sa qholotso sa phomolo ho ba batlang matsatsi a phomolo a Caribbean. Ka lisebelisoa tse fokolang ha ho bapisoa le libaka tse ling tsa libaka tsa Caribbean, ho shebana le mebaraka e ikhethileng le likarolo tsa baeti e ne e le karolo ea bohlokoa ea leano.
Tlhahiso e boetse e bonts'a hore li-KPI tsohle (Lipontšo tsa Key Performance) li atlehile, mme li hlahisitse kholo ea palo e habeli ea ba fihlang ka likhoeli tse 8, ha likhoeli tse tharo tse fetileng li bonts'a kholo ea 22%, 29% le 40% ka tatellano.
Ha a bua ka phatlalatso ea Tobago ho ba lenane le khethetsoeng likhau, Mongoli oa Bohahlauli, Setso le Lipalangoang, Mokhanselara Nadine Stewart-Phillips o itse: “Katleho ena ke sesupo se seng sa boitlamo ba rona bo tsoelang pele ba ho ntšetsa pele lekala la bohahlauli la sehlekehleke sena. Ka sebele ena ke bopaki ba hore re ea ka tsela e nepahetseng mabapi le ponahalo e kholo ea sebaka seo u ka eang Tobago ho sona.
Ho tloha ha ho tsebisoa, lets'olo la 'Tobago Beyond' le hohetse thahasello e kholo ea lehae le ea machabeng mme e hlahisitse litholoana tse ngata. Ke khothatsoa ke hore boiteko ba rona bo amoheloa lefatšeng ka bophara mme ke lebelletse melemo e tsoelang pele e tla tlisa kananelo. ”
Louis Lewis, CEO oa Tobago Tourism Agency Limited, le eena o hlahisitse khotsofalo ea hae ka litaba tsena, a re: “Re motlotlo ho khethoa bakeng sa lenane le le leng eseng feela le le leng, empa mekhahlelo e 'meli likhau tsena tse tummeng, ka lebaka la boiteko bo fetang bo tloaelehileng ba ho bapatsa ba Setsi sa Bohahlauli ba Tobago. Morero oa rona esale e le ho thusa Tobago hore e be sebaka se ikhethileng ka bo eona ka ho sebelisa semelo le likarolo tse ikhethang tsa sehlekehleke ho tataisa boithuto ba rona ba boiqapelo le melaetsa, mme kananelo ea rona ho likhau tsena e supa hore molaetsa oa rona oa lebitso o amoheloa ka mokhoa o hlakileng le o hlakileng . ”
SEO U LOKELANG HO SE NKA HO SEHLOOHO ENA:
- Our intention has always been to enable Tobago to be a stand out destination in its own right using the island's unique character and features to guide our creative and messaging exploration, and our recognition in these awards signify that our brand message is being received loud and clear.
- The “Best National Tourism Board Campaign” award recognizes which destination showcased its vibrancy, culture and individuality through a consumer or trade campaign that leaves the viewer pushing the destination to the top of their bucket list, or wanting to return.
- Tobago's submission, “Revitalizing Tobago Tourism”, outlined the aim of the “Tobago Beyond” campaign, which is to revitalize the international appeal of Tobago as a real challenger holiday destination for those seeking a Caribbean holiday.
