Lilemo tse mashome a mabeli ka mor'a hore Paul Hogan a behe shrimp pele ho barbie, Australia e boetse e batla sebaka sa hae.
Tourism Australia e lebelletsoe ho lahla mohlala oa Lara Bingle joalo ka sefahleho sa naha hammoho le ngoana ea lilemo li 2 1/2 "O kae lihele tse mali?" letšolo le ileng la mo tsebisa phatlalatsa.
Letona la Bohahlauli Martin Ferguson o netefalitse sehlopha sa bohahlauli maobane se kopile hore ho hlahlojoe liakhaonto tsa eona tsa papatso tse limilione tse 180, moo pheletso ea lets'olo e itšetlehileng ka eona.
Mong Ferguson o hanne tekanyetso ea lichelete ea papatso ea Tourism Australia e ka fokotsoa ho fokotsa tšebeliso ea chelete ea mmuso, kaha lipalo tsa baeti li bonts'itsoe bekeng ena li eme.
"Kabelo ea 'nete ea lichelete bakeng sa lets'olo ke taba ea boto ea TA mme ha ke tsebe qeto efe kapa efe ea boto ea ho fokotsa sebaka sena," o boletse joalo.
Linomoro tsa bohahlauli ba Lackluster tse lokollotsoeng ka Labobeli li bonts'itse keketseho ea ba fihlang ka liperesente tse 2 feela selemong se fetileng ho isa ho limilione tse 5.6, empa e oela limmarakeng tsa bohlokoa tse kang Japane le Borithane.
Australia e sebelitse lipakeng tsa sebini Delta Goodrem, sebapali sa krikete Richie Benaud, Bindi Irwin le Bingle likamanong tsa morao-rao tsa sechaba le matšolo a papatso ho khothaletsa naha. Esita le The Wiggles e bile teng.
Empa ha ho le e 'ngoe e haufi le phahamiso eo lipapatso tsa Hogan tsa "shrimp on the barbie" li e fileng bohahlauli bohareng ba bo-1980.
Papatso ea linaha tse kang New Zealand, e iphahamisetsang e le sebaka se hloekileng sa "100% se hloekileng", se tlohile Australia.
Mong Ferguson le batsamaisi ba bang ba bohahlauli ho utloisisoa e se balateli ba "O kae lihele tse mali?" lipapatso tse entsoeng ke setsi sa papatso sa M&C Saatchi. Ba ile ba kopa hore e hlahlojoe nako e fetang selemo e fetileng.
Leha ho le joalo, tlhahlobo e phatlalalitsoeng maobane e ne e bitsoa hobane likonteraka tsa papatso li fela hamorao selemong sena.
Mehloli ea indasteri e boletse hore lepetjo la "lihele tse tšolotsoeng", le neng le e-so ka le sebelisoa Japane, mme Bingle, ea seng a nketsoe sebaka ke batšoantšisi ba bang liphetolelong tse ling tsa letšolo lena, ha ho na monyetla oa ho pholoha tlhahlobo.
'Muso oa Howard o ile oa ema lets'olo la "lihele tse nang le mali", empa liofisiri tse phahameng tsa bohahlauli e ne e se "barati", mohloli o mong o boletse.
Lihlahisoa tsa indasteri ea papatso li tla be li le teng bakeng sa mokhoa o mocha oa ho bontša naha.
Motsamaisi oa Tsamaiso ea Seboka sa Bohahlauli le Lipalangoang Christopher Brown o itse Australia e ntse e hloka ho ntšetsa pele libaka tsa eona tsa bohahlauli ba tlhaho ho isa pheletsong e holimo ea mmaraka.
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SEO U LOKELANG HO SE NKA HO SEHLOOHO ENA:
- “The actual marketing budget allocation for the campaign is a matter for the TA board and I am not aware of any decision by the board to make cuts to this area,”.
- Letona la Bohahlauli Martin Ferguson o netefalitse sehlopha sa bohahlauli maobane se kopile hore ho hlahlojoe liakhaonto tsa eona tsa papatso tse limilione tse 180, moo pheletso ea lets'olo e itšetlehileng ka eona.
- Tourism Australia is expected to dump model Lara Bingle as the face of the country along with the 2 1/2-year-old “Where the bloody hell are you.
