Ka ho tsebahatsa Sehlomathiso se lebelletsoeng haholo sa Bohahlauli, indasteri e tla matlafatsoa ka ho thakholoa hona ke Letlole la Ntlafatso ea Bohahlauli (TEF) kajeno (la 30 Loetse).
Ha a bua ketsahalong ea ho qala, Bohahlauli ba Jamaica Letona, Hon. Edmund Bartlett, o senotse hore “leano lena le tobane le batho ba bacha ba ntseng ba ikakhela ka setotsoana likelellong, bao ho bona ho nang le menyetla e mengata ea mesebetsi, lihlahisoa tsa boqapi, le likhopolo tse ncha mabapi le bohahlauli le kamohelo ea baeti.”
O boetse a re lenaneo le entsoe "ho holisa likhoebo tsa bohahlauli tse ncha le tse qalang tse tla fana ka lihlahisoa le mehopolo e ncha ho matlafatsa Leano la Blue Ocean e le ho matlafatsa tlholisano ea lekala la rona."
Ka ho nolofatsa lentsoe "Blue Ocean Strategy" Letona Bartlett e hlalositse hore e mabapi le "ho ba le monyetla oa ho bapisa 'marakeng" a phaella ka hore "ho boloka indasteri ho sa tsotellehe tlhōlisano e ntseng e eketseha, re tlameha ho bapatsa le ho khothalletsa Jamaica e le khetho e ke keng ea lekanngoa ea maeto le sebaka sa Caribbean sa khetho ea bahahlauli. Sena se hloka hore re se ke ra ikaha bocha ka matla, empa hape re tsepamise maikutlo melemong ea rona ea tlholisano letotong la boleng ba bohahlauli.
O ile a boela a hlokomela hore "e theha moeli oa tlhōlisano ka ho fa baeti ba rona phihlelo kapa sehlahisoa seo ba ka bang le sona Jamaica feela, ka hona, ha rea tlameha ho ameha ka ho hlōlisana ka lintho tse tšoanang le tsa bohle ba loanelang mohahlauli. dollar. Tsepamiso ea rona e tla ba ho nts'etsapele le ho khothaletsa lintho tseo ka 'nete e leng tsa Jamaica; ho eketsa bonnete ba setso le nalane ho fana ka sehlahisoa sa bohahlauli seo e leng sa Jamaican ka litsela tsohle tse ka khonehang. ”
Mong. Bartlett o ile a eketsa ka hore:
"Bohahlauli bo mabapi le mehopolo le ho theha liphihlelo, liphihlelo tseo batho ba li jang ha ba etela moo u eang."
"Kahoo, maikutlo a mangata ao u nang le 'ona a eketsa menyetla ea ho ba le liphihlelo tse ncha le monyetla o moholo oa tšebeliso e ngata."
O hlalositse hore Innovation Incubator e etselitsoe ho fetola maikutlo a bohahlauli e le paradeise ea basebetsi ba sa sebetseng le ho e ananela e le ts'ebetso e matla ea moruo ea bohlokoa bo boholo lefatšeng ka bophara.
E le karolo ea boikitlaetso Lefapha la Lipatlisiso le Taolo ea Likotsi (RRMD) la TEF le sebelisane le Setsi sa Boiqapelo ba Univesithi ea Thekenoloji/Theknoloji le Setsi sa Mothehi ho thakhola Phephetso ea Boitlhahiso e le teko ea mantlha ea tšebetso ea Sehokelo sa Bohahlauli.
Ho ile ha hlalosoa hore phephetsong ena, Tourism Incubator e tla batla ho fumana mehopolo e 25 e ncha ebe e theha bo-rakhoebo ba ka bang teng ba ileng ba tla ka mehopolo ena tseleng ea khoebo ka phephetso e ts'oanang le Shark Tank e tsebahalang haholo ho cable TV.
Letona Bartlett o hlalositse hore "khetho ea mehopolo e etsoa ke komiti ea litho tse tsoang TEF le Banka ea Nts'etsopele ea Jamaica (DBJ), 'me ntle le ho ba lihlahisoa tsa bohahlauli kapa ho emela thekenoloji ho bohahlauli, mohopolo o mong le o mong o tlameha ho ba boqapi kapa boqapi bo tla eketsa boleng 'me bo tlameha ho ba ba bohlokoa indastering ea bohahlauli."
Ela hloko hore Mokopi ea etelletseng pele e tlameha ho ba Moahi oa Jamaican ea lulang Jamaica lilemo tse 3-5 tse fetileng mme o tlameha ho ba lilemo tse 18 kapa ho feta ka nako ea nako ea tlhahiso.
Ha ho etsoa khetho ea ho qetela ea ba khethiloeng, incubator e tla fana ka litšebeletso tse ngata, ho kenyelletsa le ho etsa lithupelo le barupeluoa ho ntlafatseng maikutlo a bona; ho fana ka tšehetso ea lipatlisiso; koetliso ea ho fana ka sekontiri; ho fana ka menyetla ea boeletsi le marang-rang; ho ruta barupeluoa ka lihlooho tsa bohlokoa tse kang thepa ea mahlale le bohlokoa ba ho hlophisoa ka mokhoa oa tlhahisoleseling le ho fumana bao e ka bang balekane kapa batseteli ho thusa bankakarolo ho prototype le nts'etsopele ea lihlahisoa.
Litekanyetso tse ling tsa tlhahiso bakeng sa Tourism Innovation Incubator li ka fumanoa ho Websaeteng ea TEF.
SEO U LOKELANG HO SE NKA HO SEHLOOHO ENA:
- Minister Bartlett explained that the “selection of the ideas is being done by a committee of members from TEF and the Development Bank of Jamaica (DBJ), and in addition to being tourism products or representing technology in tourism, each idea must be an innovation or invention that will add value and must be significant to the tourism industry.
- In simplifying the term “Blue Ocean Strategy” Minister Bartlett explained that it is about “having comparative advantage in the marketplace” adding that “to sustain the industry in the face of increased competition, we must market and promote Jamaica as an unmatched travel option and the Caribbean destination of choice for tourists.
- He noted too that “it is creating a competitive edge by offering our visitors an experience or product that they can have only in Jamaica, and therefore, we do not have to be concerned with competing with the same things as everyone else vying for the tourist dollar.
