Ho tseba litefiso tsa baahi ka nako ea 'nete, ho nka monyetla ka lintlha tse arolelanoang ho tsebahatsa likhakanyo kapa ho eketsa bokhoni ba ho etsa liqeto ke lintlha tse seng li ntse li le karolo ea mokhoa o mocha oa bohahlauli o etelletsoeng pele ke libaka tse bohlale.
Tourism Innovation Summit 2022 e khutlela Seville ho tloha ka la 2 ho isa la 4 Pulungoana 'me e tla kopanya litsebi tse fetang 6,000 le litsebi tse 400 tsa machabeng.
Litsebi tse kang Ada Xu (Alibaba Group), Misa Labarile (Khomishene ea Europe), Dolores Ordóñez (Gaia-X Hub Spain), Miguel Flecha (Accenture), le Sérgio Guerreiro (Turismo de Portugal), ba tla arolelana lipale tsa katleho le liphihlelo ho ntlafatsa. tlholisano ea lekala le ho qoba tšubuhlellano ea libaka ka lebaka la theknoloji
Indasteri e fetoha ka lebelo le holimo ka lebaka la ts'ebeliso ea mahlale a kang Big Data, Artificial Intelligence, Cloud kapa Data Spaces ho arabela litlhoko tsa mohahlauli ea hokahaneng ea sebelisang lits'ebeletso tsa dijithale ha a le leetong, hammoho le ho ntlafatsa boiphihlelo ba moeti ka lisebelisoa tse thusang ho etsa liqeto ka nako ea sebele.
Digitalisation ke e 'ngoe ea litšiea tse lokelang ho buuoa ho TIS - Tourism Innovation Summit 2022, kopano ea machaba ea bohahlauli le boqapi ba theknoloji, e tla kopanya litsebi tse fetang 6,000 le litsebi tse 400 tsa bohahlauli tsa naha le tsa machabeng ho tloha ka la 2 ho isa la 4 Pulungoana Seville. . Litsebi tse kang Marion Mesnage, ho tloha Amadeus, le Miguel Flecha, indasteri ea maeto le kamohelo ea baeti e etellang pele Europe ho Accenture, e tla sekaseka hore na data e fetola indasteri ea bohahlauli joang.
Phetolelong ea morao-rao ea indasteri le libaka tseo ho eang ho tsona, moruo oa data o bapala karolo ea bohlokoa ho tsamaiseng bohahlauli ba lefats'e. Spain, e tseleng ea ho ba naha ea pele ea ho etella pele sebaka sa data indastering ea bohahlauli, e itlamme ho projeke ea DATES ka har'a lenaneo la Digital Europe ho rala metheo ea Sebaka sa Bohahlauli sa Europe. Libui tsa boemo bo holimo tse kang Misa Labarile, Ofisiri ea Leano la Bohahlauli Khomisheneng ea Europe, Dolores Ordoñez, Motlatsi oa Mopresidente oa Turistec le Gaia-X Hub Spain, le Florence Kaci, Motsamaisi oa EMEA le Ntlafatso ea Khoebo le Setsebi sa Maraka sa Europe Phocuswright, ba tla hlalosa. kamoo morero ona oa bobusi ba data o tla tataisa 'mapa oa litsela o arolelanoang ho kenya letsoho ts'ebelisong ea lintlha tsa boleng bo holimo tsa bohahlauli.
Mobility le meralo le tsona li ntse li tsoela pele ka digital
Mobility le tsela eo re tsebang lefa la meralo le setso li ntse li tsoela pele ka lebaka la ts'ebeliso ea litsamaiso tse ncha tsa theknoloji joalo ka Big Data. Lenaneo la 2030 le behile tsela bakeng sa tsoelopele moralong oa motsamao o tsitsitseng o fokotsang khabone. Ka lebaka lena, Roberto Álvarez, CEO oa Satour DMC Consultoría, o tla buisana le Jesús Yagüe, CEO oa 123Vuela, Manel Villalante, Motsamaisi Kakaretso oa Nts'etsopele le Leano la Renfe, le Jorge Maroto, moemeli oa Metro de Sevilla, k'hamphani e fanang ka tumello ea Junta. de Andalucía, ea tla fana ka kakaretso ea pele ea tsoelo-pele ea leano lena le lecha le tsitsitseng la motsamao.
Ho feta moo, digitalisation e se e qala ho phetha karolo ea bohlokoa ho ntlafatsa liphihlelo tsa baeti. Xavier Martínez, CEO oa Sagrada Familia, o tla arolelana morero oa phetoho ea dijithale moo basilica e qoelisoang le ka moo boqapi bo etsang hore ho khonehe ho ntlafatsa phallo ea bahahlauli ba etelang sebaka sa bohahlauli bakeng sa taolo e nepahetseng, hammoho le ho hlahisa boiphihlelo bo ikhethang bakeng sa bahahlauli. baeti ba eona.
Bula lintlha ho ntlafatsa litšebeletso tsa bohahlauli
Litsamaiso tsa sechaba li boetse li sebelisa melemo ea ho sebelisa boitsebiso bo bulehileng ho fana ka tšebeletso e felletseng ho bahahlauli, ho khothaletsa maeto a litoropo, le ho matlafatsa nts'etsopele ea moruo oa bona. Ho feta moo, tshebediso e kopanetsweng ya datha e kenya letsoho moralong wa maano a matjha a fokotsang kgahlamelo e kgolo ya bahahlaudi mme e tla ntlafatsa taolo e bohlale ya dibaka tsa bohahlaudi. Agustina García, oa Lekhotla la Toropo ea Talavera de la Reina, le John Mora, motlatsi oa mopresidente oa Komisi ea Smart Cities ea Ametic, ba tla arolelana liphihlelo tsa bona le mofuta ona oa theknoloji ho bontša kamoo sethala sa naha sa mahlale a bohahlauli se sebetsang. Ho sa le joalo, Sérgio Guerreiro, oa Turismo de Portugal, le Jorge Traver, moemeli oa Spain le Portugal oa ETOA, ba tla arolelana kamoo litsebi tsa indasteri ea bohahlauli li ka fumanang kakaretso ea lekala ka lebaka la Big Data.
Tsamaiso ea data e na le thahasello e kholo bakeng sa ho haha libaka tse bohlale, hammoho le ho sebelisoa ho li fetola hore e be libaka tse tsitsitseng haholoanyane. Le Roy Barragan Ocampo, Mongoli oa Bohahlauli oa Naha ea Zacatecas (Mexico), Alberto Gutiérrez, mothehi le CEO oa Civitatis, José Ángel Díaz Rebolledo, Mookameli oa Lefapha la Bohahlauli le Gastronomy Universidad Anáhuac México, Patricia Maestre, CEO oa Sabor a Barranquilla Fair, pontšo ea bohlokoa ka ho fetisisa ea gastronomic Caribbean le Colombia, le Carlos Díaz de la Lastra, CEO oa Les Roches Global, e leng e 'ngoe ea likolo tsa bohlokoa ka ho fetisisa tsa machaba tsa tsamaiso ea lihotele le tsa bohahlauli lefatšeng, li tla buisana ka bohlokoa ba ho ba le. libaka le libaka tse ncha ho fihlela bohahlauli bo tšoarellang.
Monyetla o mong oa bohlokoa oa ho sebelisa analytics ea data ke bokhoni ba eona ba ho hlahisa menyetla e mecha ea ho ntlafatsa khahla le boemo ba libaka tsa bohahlauli. TIS e tla tlisa boiphihlelo ba dinaha tse fapaneng mabapi le ho kopanya ditlhahlobo tsa data bakeng sa mekgwa e metle lekaleng la bohahlaudi. Maria Elena Rossi, Motsamaisi oa Lipapatso le Phatlalatso ea Lefatše la Boto ea Naha ea Bohahlauli ea Italy (ENIT), o tla hlahisa nyeoe ea Italy hammoho le Mirko Lalli, CEO le Mothehi oa The Data Appeal Company, kopanong eo ho eona ba tla sekaseka hore na bobusi ba data bo joang. e thusa ho bolela esale pele litloaelo, ho bolela esale pele ho fihla le ho lekanya le ho bapisa seriti sa Italy.
Ntle le ho ithuta ka lintlha tse qaqileng tsa nyeoe ea Italy, ba tlileng kopanong ba tla khona ho hlahloba hore na taolo ea data ea bohahlauli e khothaletsa bohahlauli Berlin ho tsoa ho Sophia Quint, Hlooho ea Lipatlisiso tsa Maraka ho Etela Berlin, eo, hammoho le Urska Starc Peceny, Chief Innovation Officer. ho Tourism 4.0 le Giovanna Galasso, Associate Partner at Intellera Consulting, ba tla buisana ka melemo ea data ho ntlafatsa seriti sa libaka, ho ntlafatsa sepheo sa matšolo a puisano le ho rata tlhahlobo ea basebetsi ba lehae le matsete a macha, lits'ebeletso le lits'ebetso tsa maano.
Lifeme tse fetang 150 tse bonts'ang joalo ka Accenture, Amadeus, CaixaBank, City Sightseeing Worldwide, The Data Appeal Company, EY, Mabrian, MasterCard, Telefónica Empresas, Convertix, Keytel le PastView, har'a tse ling tse ngata, li tla hlahisa tharollo ea bona ea morao-rao ho Artificial Intelligence, Cloud, Cybersecurity, Big Data & Analytics, Marketing Automation, thekenoloji e se nang mabitso le Predictive Analytics bakeng sa lekala la bohahlauli.
