- Mekhatlo ea bohahlauli ea Europe e fanang ka boetapele ba bohlokoa ho tiisetsa bareki hore maeto a bolokehileng le a se nang moeli a ka khoneha hlabula 2021.
- Letšolo la dijithale la liteishene tse ngata le tla tsamaisa boitlamo ho pholletsa le Europe ho khothaletsa tlhoko e ntseng e eketseha ea maeto
- Letšolo le tla qala ha lipatlisiso tsa ETC li bontša hore maikutlo a ho etela Europe a ntse a eketseha
Pejana kajeno, European Travel Commission (ETC) e hlahisitsoeng "Bula Europe", e leng lets'olo le leholo la papatso le tla bapala karolo ea bohlokoa ho buleng bocha bohahlauli ba Europe le ho tsosolosa tšepo ea maeto lehlabuleng lena. Ka pele ho phokotso e reriloeng ea lithibelo ho pholletsa le Europe libekeng tse tlang, lekala la bohahlauli le sebetsa 'moho ho khothaletsa batho ba Europe ho etela mose ho maoatle ka boikarabelo le ho ba fa leseli le hlakileng le le felletseng la ho rera leeto la bona le latelang.
Letšolo la 'Bula ho Europe' le ile la hlahisoa kajeno Kopanong e Akaretsang ea ETC e Algarve, e hlophisitsoeng ke Turismo de Portugal. Ha re etsa mohlala, lihlooho tsa makhotla a bohahlauli a naha ea Europe li ile tsa kopana ka lekhetlo la pele ho tloha ha seoa sena se qala ho bonts'a boitokisetso ba Europe ba ho qala maeto le bohahlauli hape.
Letšolo lena, le etelletsoeng pele ke ETC 'me le tšehelitsoe ka lichelete ke European Union ka tšehetso ea libaka tse fetang 30 le lihlahisoa tsa maeto, le tla phatlalatsoa ho pholletsa le Europe ha lithibelo li ntse li fokotseha 'me linaha li bulehile bakeng sa maeto. UK le Jeremane ke limmaraka tsa pele moo letšolo le tla qala ho tloha bohareng ba June. "Bula ho ea Europe" e tla tsoelapele ho sebetsa lehlabuleng lohle mme e lebelletsoe ho fihla ho baeti ba ka bang limilione tse 26 ho pholletsa le Europe.
Letsholo lena la dijithale la dikanale tse ngata le etseditswe ho kganna boikopanyo ba inthanete le ho tiisetsa bahahlauli bao e ka bang bahahlauli hore libaka le likhoebo tsa bohahlauli Europe li kentse tšebetsong liprothokholo tsohle tse hlokahalang tsa bophelo bo botle le bohloeki 'me li bulehetse baeti. E le karolo ea lets'olo lena, ETC le balekane ba thehile microsite OpenUpToEurope.eu e tla ba lebenkele le le leng feela bakeng sa ba nahanang ka merero ea bona ea maeto a lehlabula la 2021. E tla kenyelletsa lintlha tsohle tsa morao-rao le lintlha mabapi le liphihlelo tsa maeto tseo bareki ba ka li khonang. thabela Europe lehlabuleng lena, ho tsepamisitsoe maikutlo holim'a tlhaho, setso le liphihlelo tsa gastronomic. Microsite e tla fana ka malebela le likeletso tse sebetsang mabapi le ho etela Europe, ho kenyelletsa le tlhahisoleseling ea bohlokoa mabapi le Setifikeiti sa EU Digital COVID le Setifikeiti sa Ts'ireletso sa Bohahlauli ba Europe Covid-19.
Ha a bua sebokeng sa boralitaba sa phutuho pejana kajeno, Mopresidente oa ETC le Turismo de Portugal, Luís Araújo o itse: “Lena ke letsatsi la bohlokoa e le kannete bakeng sa bohahlauli ba Europe, le fanang ka tšepo bakeng sa seo re tšepang hore e tla ba lehlabula le monate le tlang bakeng sa libaka tsa Europe. ETC le mantsoe a ka sehloohong a bohahlauli ba Europe kajeno a phatlalatsa hore Europe e bula. Libaka tsa Europe, likhoebo tsa maeto le tsa bohahlauli li se li loketse ho fana ka boiphihlelo bo bonolo, bo lumellanang ho baeti ba haellang nako e telele. Letšolo lena le tla kenyelletsa tlhahisoleseding eohle eo bahahlauli ba e batlang le eo ba e hlokang ha ba ntse ba rera maeto a lehlabula, ha re ntse re sebetsa 'moho ho khothaletsa bohahlauli bo nang le boikarabelo le bo tsitsitseng.
Ho thakholoa ha phutuho ena ho nakong, ho tla ka mor'a hore liphuputso tsa moraorao ho tsoa ho ETC li bonts'e hore batho ba bangata ba Europe ba na le tšepo ea ho phonyoha lehlabula, 'me bongata (56%) ba rera matsatsi a phomolo mafelong a Phato 2021. Ho bao, 49% ba ikemiselitse ho ea naheng e ’ngoe ea Europe, ba fana ka tšepo bakeng sa libaka tse ngata tsa Europe.
Har'a baeti ba pele ba linonyana, ba 9 ho ba 10 ba se ba ntse ba e-na le matsatsi a tobileng a reriloeng bakeng sa matsatsi a bona a phomolo, 'me boholo ba bao ho buisanoeng le bona ba rera ho tsamaea ka July le August (46%).
SEO U LOKELANG HO SE NKA HO SEHLOOHO ENA:
- European tourism bodies providing the essential leadership to reassure consumers that safe and seamless travel is possible in summer 2021Multi-channel digital campaign will drive engagement across Europe to stimulate pent-up demand for travelCampaign to be launched as ETC's research shows that sentiment for travelling in Europe is warming up.
- Ahead of the planned easing of restrictions across Europe over the coming weeks, the tourism sector is working together to encourage Europeans to travel abroad responsibly and to provide them with the clear and comprehensive information to plan their next trip.
- Earlier today, the European Travel Commission (ETC) presented ‘Open up to Europe', a major promotional campaign that will play a significant role in the reopening of European tourism and revival of travel confidence this summer.
