Litsebi tsa maeto a PR li tšaba bobe ka ho fetisisa ha koluoa ea indasteri ea lifofane e ntse e eketseha.
Ho putlama ha morao tjena ha moetsi oa bohahlauli oa boraro oa Brithani, XL Leisure, ho se ho siile bonyane mekhatlo e 'meli ea PR e kolota likete tsa liponto tsa litefiso.
McGovern PR e thehiloeng Dublin e kolotoa £20,000 ke XL, PRWeek e ka senola. MD Mary McGovern o itse: 'Ke maketse. Mohau oa ka o le mong feela oa poloko ke hore ha rea ka ra jarisoa litšenyehelo tsa batho ba bang.'
O ile a phaella ka ho re: 'Ke nahana hore maemo a' maraka a fetohile haholo 'me hona joale re kena nakong e thata maetong a PR.'
Ho sa le joalo, KBC PR ea Sussex e kolotoa chelete ea lipalo tse 'ne ke opareitara. Motlatsi oa MD Kate Burgess-Craddy o itse: 'Haeba re le lehlohonolo re tla fumana peresente.'
Moeletsi oa maeto a ikemetseng Sue Lister le eena ho lumeloa hore o kolotoa litefiso ke XL.
XL ke sesebelisoa sa morao-rao se hlolehileng selemong sena. Tse ling li kenyelletsa Silverjet, Maxjet le Zoom. Ho putlama ho ile ha fella ka hore Media House International e lahleheloe ke ak'haonte ea eona, empa ha ho tsejoe hore na litefiso lia kolotoa.
Mekhatlo e mengata e ka utloa bohloko ka mor'a hore mookameli oa BA Willie Walsh bekeng ena a re lifofane tse 30 li tla senyeha bofelong ba selemo.
Walsh o bolelletse bamameli ba khoebo ho London Chamber of Commerce hore koluoa e tobaneng le indasteri ea lifofane e tla ba "tebileng hape e telele".
Baetsi ba libuka ba beha Air Berlin, SAS le bmi e le tse latelang tse ka bang le mathata. Kakaretso ea Air Berlin's UK PR e sebetsoa ke Siren PR, eo hape e bolokoang ke Matsatsi a Phomolo a Canvas, Travel2 le Advantage.
Siren MD Rachel O'Connor o ile a hana ho fana ka maikutlo ka ho toba ka Air Berlin empa a re: 'Ke kholisehile hore ho na le mekhatlo e mengata e mengata e tla ameha.'
Leha ho le joalo, O'Connor o ne a e-na le tšepo ho feta phatlalatsa ho feta baokameli ba mekhatlo e loantšanang ba kileng ba ba boinotšing. O ile a re: 'Nke ke ka re e se e le timelo le botšo. E tla arola koro ho 'mōkō.'
