Clickatell e senotse liphetho tsa eona tsa morao-rao tsa Chat Commerce Trends Report: Travel Edition, e senolang lintlha tse ncha mabapi le kamoo bareki ba kajeno ba batlang ho buisana le ho reka ka lihotele, lik'hamphani tsa lifofane le lik'hamphani tsa likoloi tse hirisoang lipuisanong tsa melaetsa ea mehala. Phuputso, e hlahisitseng likarabo ho tsoa ho barupeluoa ba fetang 1,000 ba US, e fumane 87% ea bareki ba khetha ho sebelisa melaetsa ea selefouno ho buisana le lik'hamphani tsa maeto.
Ho utloisisa ka botebo hore na bareki ba buisana joang le mefuta ea maeto, lipatlisiso tse ncha tsa Clickatell li fumane tlhoko e atileng ea boiphihlelo ba motho ka mong le bo bonolo ka lipuisano tsa melaetsa, joalo ka 92% ea barupeluoa ba ka ratang ho sebelisa melaetsa ea mehala ho sebelisana le lihotele, 89% e ka thabela ho sebelisa mehala ea thekeng. melaetsa ea ho sebelisana le lik'hamphani tsa lifofane, 'me 85% e ka rata ho sebelisa melaetsa ea selefouno ho sebelisana le lik'hamphani tsa likoloi tse hirisoang. Gen Z, Millennials le Gen X kaofela ba beha melaetsa ea selefouno e le mokhoa oa bona o holimo oa puisano le mefuta ea maeto, ho bonts'a hore meloko e nyane ke eona e ratang ho sebelisana le lihlahisoa ka mehala.
Tlaleho e boetse e totobatsa hore lik'hamphani tsa maeto li lahleheloa ke ts'ebeliso e ikhethang ea boiphihlelo ba melaetsa ea mehala: litefo. Ebile, 73% ea bareki ba bontšitse hore ha ba so ka ba reka ka sehokelo sa tefo ea SMS. Leha ho le joalo, ka 77% ea bareki ba reng ba ikemiselitse ho sebelisa sehokelo sa tefo ea mehala le mefuta ea maeto, ho na le monyetla o moholo oa hore lik'hamphani tsa lifofane, lihotele le lik'hamphani tsa makoloi a hirisoang li ntlafatse boiphihlelo ba maeto le ho lumella bareki ho bala, ho reka le ho sala morao morao. merero ea maeto kaofela ka lifono tsa bona tsa cellular. 81% ea bareki e kanna ea reka ka sehokelo sa tefo le mofuta ofe kapa ofe oa khamphani ea maeto, 'me lipeeletso tsa lihotele li le holimo lethathamong (58%).
Liphuputso tse ling tsa bohlokoa li kenyelletsa:
• Lifofane:
o 48% ba batla likhokahano tsa mehala ho tsoa ho lik'hamphani tsa maeto ka nako ea ho behela, mme 63% e boletse nakong ea lihora tse 24.
o Bareki ba ka thabela ho fumana molaetsa ka letsatsi la leeto la bona o nang le lintlha tsa bohlokoa, ka 60% ea bareki ba batlang ho fumana tsebiso ea liphetoho tsa motsotso oa ho qetela mabapi le leeto la bona la sefofane.
o 48% ya bareki ba ka thabela ho beeletsa tulo ya sefofane le sefofane ka melaetsa ya mehala
• Lihotele:
o Bareki ba ka khetha ho sebelisa melaetsa ea thekeng le lihotele (92%) ha e bapisoa le lik'hamphani tsa lifofane (89%).
o Bakeng sa lihotele, ho fumana molaetsa oa thekeng oa hore kamore ea hau e lokile le ho kopa ho fihla kapele kapa ka morao ho nako ke khetho e phahameng ka ho fetisisa har'a bareki (58% e batla tsebiso ea hore kamore ea bona e lokile 'me 41% e batla ho tsebisoa ho ntlafatsa kamore ea bona) .
o Lipeeletso tsa lihotele le ho ntlafatsoa ha likamore ke khetho e phahameng ka ho fetisisa bakeng sa ho sebelisa linki ea ho lefa ea moqoqo – 58% e ka rata ho behela sebaka, 47% e batla ho ntlafatsa kamore ea bona.
• Likoloi tse hiriloeng:
o 54% ya bareki ba ka thabela ho fumana molaetsa ka letsatsi la leeto la bona ka boitsebiso ba bohlokwa ba ho hira koloi, mme 50% ya bareki ba batla ho fumana tsebiso ya diphetoho tsa motsotso wa ho qetela.
• Litefo:
o 71% ea bareki ba bontšitse hore ba ikemiselitse ho reka le k'hamphani ea maeto ka sehokelo sa ho lefa feela ka mor'a ho qoqa le moemeli ea phelang kapa bot ea boiketsetso.
• Maeto a akaretsang:
O 27% Khetha melaetsa ea selefouno ho buisana le k'hamphani ea maeto (e phahameng ka ho fetisisa
o 48% ya bareki ba ka lebella hore melaetsa ya mehala e qale ka nako ya ho beeletsa, 63% e ka lebella hore melaetsa ya mehala e qale dihora tse 24 pele ho leeto la bona.
o 80% ea bareki ba re ho bonolo haholoanyane ho sebelisa tafole ea maeto ka melaetsa ea mehala ha ho bapisoa le likanale tse ling.
o Basebelisi ba iPhone ba tlameha ho sebelisa melaetsa ea selefouno le lik'hamphani tsa maeto ha ba bapisoa le basebelisi ba Android.
"Ka ho nolofalletsa likhokahano le ho reka bakeng sa bareki ba bona moqoqong, Clickatell e butse mamati a bonolo le ho iketsetsa motho ka mong ka mefuta eohle ea maeto," ho boletse Pieter de Villiers, CEO le mothehi-'moho oa Clickatell. "Lintlha li bonts'a hore ho na le monyetla oa hore lihlahisoa tsa maeto li tlise litšebeletso ho bareki ba tsona habonolo le ka mokhoa o bonolo ka melaetsa ea selefouno, eo bareki ba e lakatsang le ho e batla. Mohlomong hona joale ho feta leha e le neng pele, botšepehi ba bareki bo ntse bo le teng 'me lihlahisoa tsa maeto li hloka ho sebelisa monyetla o mong le o mong oa ho ama. ”
