Pele ho Khoeli ea Nalane ea Basali e qalang ka Labohlano, United Airlines e qala tlholisano ea mofuta oa eona e etselitsoeng ho fumana le ho phahamisa basali ba sa tsebeng letho ka ho fana ka monyetla oa ho penta seile ho feta eng kapa eng - sefofane sa United Airlines. Le ha bataki ba kajeno ba 51% e le basali, bonono bo ka tlase ho 13% bo bontšitsoeng limusiamong ke ba basali ba litaki ho latela Setsi sa pokello ea nalane ea basali ea bonono. Ho penta Boeing 757 ho fa baetsi ba litšoantšo seile e tsamaeang e fofang ka karolelano ea lik'hilomithara tse limilione tse 1.6 ka selemo le maeto a naha e 476. Sefofane se boholo ba makhetlo a 300 ho feta seile e tloaelehileng ea 18 ″ x 24..
Jill Kaplan, mopresidente oa United bakeng sa New York le New Jersey o itse: "Re le k'hamphani, re lumela bohlokoa ba tekano ea basali ho seo esale e le karolo e neng e laoloa ke banna." "Ha re utloa lipalo-palo tse mabapi le kamoo basali ba sa emeloang ka teng mabapi le ho bonts'a bonono ba bona, re ile ra nahana hore na ke tsela efe e betere ea ho kenya letsoho ho fetoleng pale ena ho feta ho fana ka seile e kholo ka ho fetisisa eo re ka e fihlelang - sefofane."
United esale e ikemiselitse ho ba moetapele ho nts'etsapele basali indastering ea lifofane. Kajeno motho ea tsamaisang o na le basali ba bangata bao e leng bafofisi ba lifofane ho feta sefofane sefe kapa sefe lefatšeng, ho kenyeletsoa Bebe O'Neil, Mookameli oa Sisteme ea United, ea tsamaisang bakhanni ba lifofane ba 12,600. Sefofane se sebelitse le Women in Aviation, mokhatlo o sa etseng phaello o fanang ka marang-rang, thuto, boeletsi le menyetla ea borutehi, bakeng sa lilemo tse fetang 25 le Banana ho Letsatsi la Lifofane ho netefatsa palo e eketsehang ea bafofisi ba lifofane ba basali.
"Joaloka k'hamphani ea lefats'e e kenyellelitsoeng khubung ea rona, re lula re batla menyetla e ikhethang ea ho keteka le ho bonts'a litalenta tse fapaneng," Mopresidente oa United States oa California Janet Lamkin o ile a fana ka maikutlo. “Re thabetse ho ba le monyetla ka tlholisano ena e ikhethang ho tlisa ponahalo mosebetsing oa bataki bana ba basali ba ikhethang. Re motlotlo ho sebelisa boteng ba rona ba lefats'e ho bonts'a mosebetsi oa bona o moholo ho batho ba limilione ba bonang lifofane tsa rona fatše le leholimong. "
Ho kena, batho ka bomong ba tlameha ho khetholla e le mosali, ho kenyeletsoa cisgender, transgender, e tsamaellanang le basali kapa eo e seng ea binary, mme ba lule United States, ba ka emelang New York / New Jersey kapa California, limmaraka tse peli tsa bohlokoa tsa sefofane, ka setaele sa bona, ha ba ntse ba kopanya thomo ea k'hamphani le hore na sechaba se tikolohong ka ngoe se bolelang ho moetsi oa litšoantšo. Bahlōli ba babeli, e mong o emetse sebaka ka seng, ba tla khethoa mme ba fuoe monyetla oa ho sebetsa le sebini se tummeng Shantell Martin ho phethela moralo oa sefofane sa sebaka sa bona. Shantell o tlisa tlholisanong litalenta le mosebetsi oa hae, ho tloha New York City Ballet ho ea ts'ebelisanong le sebini se hapileng Moputso oa Pulitzer Kendrick Lamar, se tletseng litšoantšo tse qabolang le ho pheta lipale, tse ikemiselitseng ho netefatsa hore basali ba bang ba litšoantšo ba ea bonoa.
Ho kena, batho ka bomong ba khothaletsoa ho etela sebaka sa marang-rang sa United le ho fana ka mohopolo oa boqapi, mehlala ea mosebetsi oa bona oa mosebetsi hammoho le video e khuts'oane ka la 24 Hlakubele 2019. Litlhahiso li tla ahloloa le ho fokotsoa ho ba bararo ba qetellang ke sehlopha sa baahloli ba tsoang sebakeng ka seng , e etelletsoeng pele ke mopresidente oa sebaka ka seng, Janet Lamkin oa California le Jill Kaplan New York / New Jersey ho tloha ka la 25 Hlakubele - la 9 Mmesa, 2019, e lateloe ke vouto ea sechaba ho tloha ka la 10 Mmesa - la 19 Mmesa, 2019 ho bona bataki ba hapileng tikolohong ka 'ngoe. . Bahlahlobi ba makhaola-khang le bahlophisi le bona ba tla amohela lipontšo tsa bona tsa gallery tse bulehileng, ba bontše mosebetsi oa bona oa bonono kahare ho li-terminals tsa United Airlines ho fihlela ka 2019 ka mesebetsi ea bona eo ba ka e rekang mme ba tla fuoa likhau tsa 100,000 MileagePlus. Meralo ea hoqetela e tla baleha ho oa hona.
Bareki ba Los Angeles le New York ba na le monyetla oa ho etela lits'oants'o tsa litšoantšo tsa Shantell Martin e le karolo ea tlholisano ena. Setšoantšo se seng le se seng se bonts'itsoeng lifensetereng tsa lifofane tse lebisang livideong tse nang le tlhaiso-leseling e ngata. Metsoako e tla bonts'oa ho tloha joale ho fihlela la 18 Hlakubele ho 799 West 8th Street, Los Angeles, CA le 38 Norman Ave, Brooklyn, NY.
SEO U LOKELANG HO SE NKA HO SEHLOOHO ENA:
- To enter, individuals must identify as a woman, including cisgender, transgender, woman-aligned or non-binary, and reside in the United States, who can visually represent either New York/New Jersey or California, two key markets for the airline, in their own style, while combining the company’s mission and what the communities in each region mean to the artist.
- Submissions will be judged and narrowed down to three finalists by a panel of judges from each region, led by each region’s president, Janet Lamkin in California and Jill Kaplan in New York/New Jersey from March 25 – April 9, 2019, followed by a public vote from April 10 – April 19, 2019 to determine the winning artists from each region.
- In advance of Women’s History Month beginning on Friday, United Airlines is launching a first-of-its-kind contest designed to find and uplift underrepresented women artists by providing a chance to paint a canvas like no other — a United Airlines aircraft.
