Cartagena, Colombia (eTN) – The seventeenth General Assembly of the United Nations World Tourism Organization (UNWTO) has come and gone, and judging by the reaction from the participants and the work that was done during the meet here in the Colombian coastal city of Cartagena, this edition of the biennial meet was a successful one.
“The best General Assembly I have ever attended in all the 18 years that I have been with UNWTO,” Frangialli said. “Very organized, Colombians are hospitable; everyone way joyful.”
The UNWTO secretary general complimented the Colombian government’s efforts in dispelling various misconceptions. He said feels Colombia has done a good job at addressing its image problems by hosting the UNWTO Kopano e Akaretsang.
At the seventeenth General Assembly of UNWTO, Frangialli said that along with coming up with a good budget and a good program, the role of tourism in tackling climate change, “the interrelation is recognized.” He said, “I hope to give positive position at the upcoming United Nations conference on climate change to be held in Bali, Indonesia.”
Ka lehlakoreng la hae, Letona la Bohahlauli la Colombian Luis Plata o re o ithutile hore naha ea habo e ka tšoara mekete ea maemo a lefats'e. “Ha rea lokela ho ithekisa hakhutšoanyane. Re ka e etsa. Re italima ka tsela e fapaneng. ”
Different is exactly the direction that Colombia tourism has decided to take. Paying homage to its beleaguered past, this South American destination launched its latest tourism campaign to coincide with the UNWTO event. With the tagline, “The only risk is wanting to stay,” the campaign has sought the help of expatriates from the US, Canada, Germany, Australia, Argentina, to name a few, to demonstrate that the country has changed. “There are risks and it will not be easy, but we are willing to work hard to meet our goal,” Minister Plata said.
O boetse a re: “Ke nahana hore re bontšitse naha eo kamoo e leng ka teng — e atlehile. Ba fetang halofo mona ba ile ba bua ka lekhetlo la pele ka ho ba manassosa a Colombia. ”
To meet its goal, Colombia has put aside a budget of US$10 million for promotions this year, US$2 million of which was spent in hosting the UNWTO meet. The current marketing campaign aims to tap markets such as United States, Canada, Europe as well Colombia’s neighboring countries, the Colombian tourism minister said.
The country is also seeking to host more events, having successfully hosted the UNWTO meet. According to Plata, Colombia’s marketing push is not geared towards mass media, but rather to “leaders in position of making decisions.”
Colombia e batla ho hohela baeti ba kantle ho naha ba limilione tse 5 ka 2010.