Ho etela le ho kena kahare ho United States ho holile 2.2% selemo ho feta selemo ka Pulungoana, ho latela Mokhatlo oa Maeto a Amerika's tsa morao-rao Travel Trends Index (TTI).
Keketseho ea maeto a lapeng ka Pulungoana e ne e tsitsitse ho 2.4%, haholo e khothatsoa ke matla a kholo ea maeto a phomolo a lapeng a kholo ea 3.4%.
Leeto la machabeng le kenelletseng le ile la tsoela pele ho theoha ka Pulungoana, la fumana konteraka ea 0.4% The Leading Travel Index —e leng karolo ea ponelopele ea TTI — e re mokhoa ona o tla tsoelapele ka maeto a machabeng a kenang ka hare a fokotsehile ka 0.6% nakong ea likhoeli tse tšeletseng tse tlang ho bapisoa le nako e tšoanang selemong se fetileng.
Empa Congress e nkile mohato oa bohlokoa oa ho thibela phokotso eo ka ho e nchafatsa Cha USA lefapha la papatso matsatsing a hoqetela a kopano ea molao.
“Slide sa morao tjena sa karolo ea Amerika ea 'maraka oa machabeng oa maeto e ne e tla ba mpe le ho feta ntle le Brand USA e ts'ehetsa United States, mme Congress e bontšitse boitlamo le tlhoko ea hore United States e holise karolo ea eona ea mmaraka oa lefats'e ka ho nchafatsa Brand USA kamora ho phathahana setlhopha se kopane, ”ho boletse Mopresidente le CEO oa US Travel Association.
Brand USA — e neng e ikemiselitse ho felloa ke matla selemong sena — e ile ea nchafatsoa ka 2027 ka tsela ea tumello e ncha e kenyellelitsoeng pokellong ea tšebeliso ea chelete e pharalletseng e fetisitsoeng ke Congress ho elella bofelong ba December.
Sephetho sa TTI se tsamaellana le ponelopele ea morao-rao ea Maeto a Amerika, e hlahisang ho theoha ha 1% ho etelo ea machabeng ho la US ha data ea hoqetela e lekantsoe bakeng sa 2019. Le ha ho hakanngoa hore maeto a maeto a malelele a lefats'e a tla hola ka karolelano ea 4.8% selemo le selemo ho fihlela ka 2023. , ho hakanngoa hore lebelo la kholo ea Amerika e tla ba halofo feela ea palo eo ho 2.4%; sena se tla tsoela pele ho fokotsa karolo ea Amerika ea 'maraka oohle oa maeto a malelele ho tloha ho 2015 e phahameng ea 13.7% ho isa ho 10.4% feela ka 2023.
SEO U LOKELANG HO SE NKA HO SEHLOOHO ENA:
- share of the international travel market would have been significantly worse without Brand USA promoting the United States, and Congress signaled a commitment and need for the United States to grow its global market share by renewing Brand USA late in a busy session,”.
- But Congress took an important step toward stemming the decline by renewing the Brand USA marketing agency in the final days of the legislative session.
- Brand USA — e neng e ikemiselitse ho felloa ke matla selemong sena — e ile ea nchafatsoa ka 2027 ka tsela ea tumello e ncha e kenyellelitsoeng pokellong ea tšebeliso ea chelete e pharalletseng e fetisitsoeng ke Congress ho elella bofelong ba December.
