Rose Anne Farrington ke Motlatsi wa Mokhomishenara wa Lefapha la Bohahlaudi la Dihlekehleke tsa Virgin tsa US. O hlahetse St. Vincent le Grenadines, maeto a bongoana a Farrington ho pholletsa le Caribbean a ile a kenya kananelo e tebileng bakeng sa litso tse sa tšoaneng tsa sebaka seo.
Kananelo ena e tebileng e totobala ha u kopana le Rose ka seqo. O rata, ho foka moea, 'me o utloisisa indasteri ea maeto le bohahlauli mme ke moratuoa oa 'nete oa Amerika ha ho tluoa lihlekehlekeng tsa habo, US Virgin Islands.
Takatso ena ea lihlekehleke tsa hae e ne e le lentsoeng la hae ha a ne a bolella baqolotsi ba litaba Sebokeng sa SOTIC se neng se sa tsoa phetheloa Lihlekehlekeng tsa Cayman se neng se le teng ketsahalong ea boralitaba ea USVI.
Mabone a Bohahlauli a USVI
Sebaka sa USVI se lebelletsoe ho bona keketseho ea 24% ea batho ba fihlang ka sefofane ka 2024 ho feta 2023. Ba fihlileng ka Q1 2024 ba nyolohile ka 26.5% ho feta Q1 2023.
Sena ke seo a ileng a se bolella baqolotsi ba litaba ba neng ba tlile kopanong ea State of the Industry SOTIC e sa tsoa phethoa Lihlekehlekeng tsa Cayman ke Mokhatlo oa Caribbean Tourism Organization.
Sefofane ho ea Lihlekehlekeng tsa Virgin tsa US
- Ho ea St. Croix: Frontier Airlines: SJU ho STX e qala tšebeletso ea June 2024. JetBlue Airlines: SJU ho ea STX e qala ka December 2024
- Ho St. Thomas American Airlines: e kentse CLT ea letsatsi le letsatsi ho STT, beke le beke DFW ho STT. American Airlines: e kentse beke le beke ORD ho STT le MIA STT ea boraro letsatsi le letsatsi.
- Delta Airlines e bolokile ATL ea eona ea bobeli ea letsatsi le letsatsi ho ea ho STT lehlabuleng la 2024
- United Airlines: e bolokile EWR & IAD ea eona ea letsatsi le letsatsi ho STT lehlabuleng la 2024, mme e kentse ORD ea bobeli ho frequency ea STT.
- Spirit Airlines e kentse FLL & MCO ea bobeli ea letsatsi le letsatsi ho STT
- Sun Country Airlines e kentse MSP ea 2 beke le beke ho STT
- Jet Blue Airlines e kentse BOS ea bobeli ea beke le beke ho STT
- Frontier Airlines e kentse SJU ho STT matsatsi a 4 ka beke
Ho tsamaea ka sekepe ho ea Lihlekehlekeng tsa Virgin tsa US
- USVI e lebelletsoe ho bona keketseho ea 8% ea batho ba fihlang ka sekepe.
- St. Croix Mehala e reriloeng: 89 e nang le ba fihlileng ba 282,970, e leng keketseho ea 77%.
- St. Thomas Mehala e reriloeng: 404, ho Fihla ho reriloeng: 1,511,389, Keketseho ea peresente: 4%
Letšoao la Ts'ebetso ea Bohlokoa bakeng sa bohahlauli ba USVI
- Sekhahla sa Keketseho ea Bolulo ba Lihotele: E eketsehile ka 12.4%.
- Lipokello tsa Lekhetho la Lihotele: Ho feta lekhetho la 2023 ka 24.0%, ho fihlela joale (May 2024) le 5.3% pele ho selemo sa lichelete sa 2022.
Ho arolelana Moruo:
● Lekeno la Selemo sa Lichelete sa 2024 ke 1.1% ka pele.
Phatlalatso ea Post COVID
USVI e khethiloe e le moetapele Seterekeng sa Caribbean bakeng sa ts'ebetso ea morao-rao ea covid mme sebaka se ntse se tsoela pele ho bona palo e ntseng e eketseha ea ketelo makaleng ohle e feta kapele litlaleho tse fetileng tse behiloeng pele ho seoa sena.
- #2 ka kholo ea setulo ka keketseho ea 56%.
- #3 ho ADR $603.38, 33% ka holimo ho karolelano ea Caribbean
- #3 ho RevPar $455.31, 31% ka holimo ho karolelano ea Caribbean
- Baeti ba machaba Q1 2024 holimo ho 21% ho feta Q1 2023
- Q1 e fihlile ho 63% ho feta Q1 2019
Mekete ea USVI
- Mokete oa Keresemese oa Crucian: December 26- January 4
- Mokete oa Mokete oa St. Thomas: La 27 Mmesa-Mots'eanong 3
- Mokete oa St. John: Phuptjane 27- Phupu 4
- Likamano tsa lipapali li kenyelletsa NewYork Jets, Milwaukee Bucks, UBC
- Likamano tsa bophelo bohle li kenyelletsa Roc Nation, le Klutch Sports Group.
Mmaraka oa Machabeng
Canada
- Market Insight: Top maraka; 1-in-3 batho ba Canada ba rera maeto a maholo ka 2024.
- Leano: Tsepamisa maikutlo ho mecha ea litaba ea maemo a holimo, 'me u totobatse mesebetsi ea kantle, nalane le setso.
- Liketsahalo: Brand USA Canada Connect, TMAC Media Marketplace, Toronto Caribbean Carnival.
Italy
- Market Insight: Baeti ba milione ba Mataliana ba etela US; Monyetla oa Mohope oa Lefatše oa FIFA oa 2026.
- Leano: Kopana le baemeli ba maeto, 'me u khothaletse liphutheloana le litoropo tse kholo tsa US.
- le menyetla: Boiketlo ba thepa, mekhoa ea ho kena ha US, lirapeng tsa boikhathollo, puo, chelete.
Denmark
- Market Insight: Mmaraka o moholo ka ho fetisisa oa machaba; $3,000+ sebelisa ketelo ka 'ngoe.
- Leano: Lingoliloeng tsa kotara tsa B2B, le matšolo a PR mecheng ea litaba ea Danish.
- Ho buisana: Sefofane sa Denmark ho ea Philadelphia; e tšehetsa baeti ba 15,000 selemo le selemo
USVI e kile ea e-ba karolo ea Lihlekehleke tsa Danish Virgin or Antilles tsa Danish, e leng Kolone ea Denmark ka Caribbean, e nang le lihlekehleke tsa Saint Thomas sebaka sa 32 square miles
Katleho ea Selemo sa Lichelete sa 2023-2024:
- Mananeo a Behiloe: Mananeo a fetang 17.
- Bosiu ba Kamore: Ba ka bang 7,000.
- Chelete ea Kamore: $ 2.7 limilione.
- Lekhetho la Lekhetho: $ 333,000.
Likhakanyo tsa Lehlabula la 2024
- Liketsahalo tsa MICE: Liketsahalo tse ngata.
- Chelete ea Kamore: $ 1.3 limilione.
- Lekhetho la Lekhetho: $ 160,000.
Mekhoa ea Maeto a Khothatso
- Boipiletso: Thahasello e phahameng Mexico le Caribbean.
- Libaka tse holimo: Ba 9 ho ba 10 ba libakeng tsena.
- Boemo ba St. Thomas: Sebaka sa bohlano se ratoang haholo sa Caribbean bakeng sa maeto a khothatso, kaholimo ho Puerto Rico le Jamaica (Cvent).
Media Social
USVI e hlahisitse phatlalatso ea eona ea mecha ea litaba ea sechaba ka livideo tse tsebahalang tse tla theha vibe e tšoarellang nako e telele li-platform tsa sejoale-joale ho kenyeletsoa TikTok.
TikTok ke tšebeletso ea marang-rang ea ho arolelana livideo ea inthaneteng. E lumella batho ho etsa livideo tse khutšoane tse ka tlohang metsotsoana e 3 ho isa ho metsotso e 10. Livideo tsa TikTok li ka bua ka sehlooho sefe kapa sefe. TikTok e tsebahala lefatšeng ka bophara. TikTok ke ea Chaena mme esale e le sepheo sa 'Muso oa Federale eseng United States feela hore e etsoe e seng molaong. Ho sa tsotellehe sena, sethala se ntse se hōla ho pota lefatše.
Awards
Rose Anne ea ikhohomosang o hlokometse likhau tse ngata tseo a eang ho tsona:
- Motsamaisi oa Selemo oa Caribbean, Khomishenara Boschulte, Caribbean Journal
- Sebaka se Secha sa Selemo (2024), Caribbean Journal
- Sebaka sa Sekepe sa Sekepe sa Selemo (2024), Caribbean Journal
- Trunk Bay Beach, St John E rehiloe #1 Lebōpo Lefatšeng, lethathamong la Lebōpo la Leoatle la Banana Boat's Top 50 World
- Lebopo la Honeymoon, St. John E Rehoa #6 Lebōpo le Molemo ka ho Fetisisa ka USA KAJENO LIKHAU TSE 10 TSA KHETHO EA LIKHETHO TSA BABALI BA TSOHLE
- Lethathamo la Condé Nast Traveler la “Libaka Tse Molemohali Tsa ho ea”
- Maeto + Boithapollo “Libaka tse 50 tse Molemohali tsa 2023”
- Khau ea Khauta ea HSMAI Adrian: Mokhoa oa ho Bapatsa oa Lefapha la Bohahlauli oa US Virgin Islands Everywhere
- Makhaola-khang a 2024 ESTO Mercury Awards bakeng sa Letšolo le Kopantsoeng la Papatso le Melaetsa: Tekanyetso ea Lipapatso ea Naha e Fetang $10 - "The US Virgin Islands Caribbean Way of Sports & Lifestyle Tourism"
- Likhau tse 'nè tsa Telly bakeng sa Likahare tsa Video tsa Branded tsa USVI
- Iternet Advertising Competition Award Bakeng sa Webosaete e ikhethang
Webosaete ea Bohahlauli ea USVI: https://www.visitusvi.com/