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EtelaBritish le British Airways li latela bahahlauli ba US

EtelaBritish le British Airways li latela bahahlauli ba US
EtelaBritish le British Airways li latela bahahlauli ba US
ngotsoeng ke Harry Johnson

VisitBritish le British Airways bekeng ena li thakhotse lets'olo la liponto tse limilione tse ngata USA, 'maraka oa Borithane o moholo le oa bohlokoahali oa baeti, o bitsoang 'Ho sa le joalo Brithani'. Haufi le lets'olo lena, VisitBrithani le British Airways le tsona li phatlalalitse selekane sa lilemo tse tharo ho bapatsa Borithane lefatšeng ka bophara.

Letšolo lena le kopantsoeng, le nang le likanale tse ngata le tla totobatsa linyehelo tse makatsang tse tsoang sebakeng seo ho eang ho sona hona joale, ho bonts'a lehlakore le leng la Brithani le tletseng liphihlelo tsa hona joale, tse pholileng le tse ke keng tsa lahleha. Liphihlelo tse fapa-fapaneng tse totobalitsoeng letšolong lena li hlophisitsoe ke litsebi tse kentsoeng lesela la setso sa Brithani; maikutlo a phephetsang mabapi le sebaka le leeto le letetseng baeti leetong le latelang. Ka lebaka la tlhokeho e holimo ea maeto le ka ho bebofatsoa ha lithibelo tsa maeto UK, ke nako e loketseng ea ho fofa ka British Airways, ho fumana litšebeletso tsa sefofane tsa Borithane le ho thabela liketsahalo tse monate tse teng.

EtelaBritain Motlatsi oa Mopresidente oa Phethahatso oa Amerika Gavin Landry o itse:

"Borithane e tletse ka liphihlelo tse sa sibolloang le tse monate, 'me re batla hore batho ba behe leeto hona joale ho tla hlahloba meetlo ea rona e fapaneng, lefa le linyehelo ho pholletsa le lichaba le libaka tsa rona. Liketsahalo tsa bohlokoa selemong sena, ho kenyelletsa le Her Majesty The Queen's Platinum Jubilee e keteka lilemo tse 70 a le teroneng, 'Unboxed,' letoto la liketsahalo tse 10 UK ka bophara tse bonts'ang boiqapelo ba naha, le Lipapali tsa Commonwealth tsa Birmingham 2022, li fana ka nako e le 'ngoe. -Liphihlelo tsa bophelo bohle tseo baeti ba ka bang le tsona feela selemong sena, Brithani. Ho sebetsa le molekane joaloka British Lufthansa e eketsa phihlello ea rona ha re ntse re khanna ho hlaphoheloa ho tsoa ho COVID, re fetola khothatso ea ho etela ho boloka libuka. ”

Tom Stevens, Motsamaisi oa Boiphihlelo ba Brand & Customer ho British Airways o itse:

"Ha re ntse re hlaphoheloa seoa sa lefats'e, re ikemiselitse ho ba sefofane se hokahanyang Borithane le lefats'e le lefats'e le Borithane - mme re thabetse ho sebelisana le bona. EtelaBritain pakaneng ea rōna e kopanetsoeng ea ho khothatsa baeti ba Brithani. Re ntse re sebetsa ka thata ho theha boiphihlelo bo holimo, bo se nang moeli le bo monate bakeng sa bareki ba rona, ka botsitso bo bohareng ba khoebo ea rona. Ka litheko tse phahameng le litsela tse fetang 25 tse tobileng ho tloha USA ho ea London, ha ho so ka ho ba le nako e betere ea hore baeti ba behele sefofane sa bona se tlang ho ea Brithani.

'Ho sa le joalo Brithani' e tla ikemisetsa ho lebisa tlhokomelo le ho boloka libuka bakeng sa Borithane British Lufthansa, ha e ntse e susumetsa batho bao ho buuoang ka bona, ho kenyeletsoa le baeti ba nang le phihlelo. Letšolo lena le totobatsa baetsi ba tatso ba khethiloeng ka letsoho bao e leng litsebi mafapheng a bona, ho kenyeletsoa Jonathan Heaf, Chief Content Officer ho Soho House, Aisha & Oreoluwa Ayoade, bathehi-'moho le sethala sa bonono sa Yellowzine se etelletseng pele ho sebetsa ke baetsi ba litšoantšo ba Maafrika, Asia, Caribbean le Ma-Hispanic diaspora. , Lynsey Verrillo, mothehi-'moho le Blackbook Winery, le Matthew Lindley, British Airways 777 Pilot. Baetsi ba tatso ba tla fana ka malebela le liphihlelo tseo ba li ratang ho li etsa litoropong tsa Borithane, ho kenyelletsa lijo, kantle, le liemahale tsa Borithane tse feto-fetohang tsa sejoale-joale. Tsena li kenyelletsa ntho e 'ngoe le e' ngoe ho tloha ho leka vegan Butchery ho Rudy's Vegan Diner (e khothalelitsoeng ke Heaf), ho sibolla setereke sa boqapi sa FarGo Village e Coventry (e khothalelitsoeng ke Ayoade), le ho fihla bophahamong bo bocha le Dare Skywalk Lebaleng la Tottenham Hotspur (le khothaletsoang ke Lindley) .

Letšolo lena le tla sebetsa ka ponts'o ea sechaba, ea mananeo le video, tšebelisano e tobileng, le video e tobileng, e matlafalitsoeng ka balekane ba kenyeletsang TrueX, GumGum, The Trade Desk le Conde Nast. Letšolo la boqapi le ile la hlahisoa ke setsi se sa tsoa khethoa sa British Airways sa Uncommon Creative Studio, ha moralo oa mecha ea litaba le ho reka o ne o sebetsoa ka OMD, EtelaBritain's ea joale le British Lufthansa' setsi se secha sa ho reka mecha ea litaba se nang le kutloisiso e matla ea mefuta ka bobeli.

Ka Loetse 2021, VisitBritish le British Airways li ile tsa kena Tumellanong ea Moralo oa Molekane oa Global Airline ea lilemo tse tharo. Tšebelisano-'moho e tšehetsa lithahasello le litekanyetso tsa bohahlauli ba Brithani, ka sepheo se arolelanoang sa maikutlo a thata a Brithani le ho eketsa karolo ea 'maraka ka ts'ebetso e kopanetsoeng, ho khanna maeto a hang-hang le ho sebelisa chelete kapele kamoo ho ka khonehang.

British Lufthansa e tla fofa ho tloha 26 USA liheke ho ea London lehlabuleng lena, ho kenyelletsa le tsela e ncha ho tloha Portland, Oregon ho ea London Heathrow ho tloha Phuptjane. Le ho theha boiphihlelo bo se nang moeli bakeng sa ba lakatsang ho etela tikolohong ea Borithane, British Airways le Loganair li sa tsoa atolosa tumellano ea bona ea codeshare, e fana ka khetho e eketsehileng le khokahanyo bakeng sa bareki.

Letšolo la 'Ho sa le joalo naheng ea Borithane' le kenella lets'olong la papatso la machaba la VisitBrithani le sa tsoa thakholoa 'Welcome to another Side of Britain' le behang mahlohonolo a litoropo tse anngoeng ke bosieo ba baeti ba machabeng, hammoho le ho arolelana melaetsa ea kamohelo le khothatso. E boetse e nka liketsahalo tse kholo selemong sena, tse tla ba lihokelo tsa bohahlauli lefatšeng ka bophara.

USA ke 'maraka o moholo ka ho fetisisa oa UK oa baeti ba bohlokoa ka ho fetesisa, o jang lidolara tse libilione tse 4.2 ka 2019; 15% ea chelete eohle e kenang. Ka 2019, ho bile le maeto a limilione tse 4.5 a tsoang USA, 11% ea maeto ohle a kenang UK ho 2019. Bophahamo ba lifofane ho tloha USA ho ea UK bo tsoela pele ho bontša matšoao a ho hlaphoheloa. Ka Hlakubele 2022 kemiso ea kemiso ea lifofane e ne e le -42% ka morao ho maemo ka Hlakubele 2019, ntlafatso e kholo ea khoeli le khoeli ea bokhoni ho tloha ha seoa se qala (Apex). Lipalo tsa morao-rao tse tsoang Oxford Economics li bonts'a hore maeto a tsoang USA ho ea UK a lebelletsoe ho feta maemo a pele ho covid ka 2024. Nako e telele, maeto a lebelletsoe ho eketsa 30% mme a sebelise ka 62% lipakeng tsa 2019-2030. 

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Harry Johnson

Harry Johnson e bile mohlophisi oa kabelo bakeng sa eTurboNews ka lilemo tse fetang 20. O lula Honolulu, Hawaii, ’me o tsoa Europe. O thabela ho ngola le ho akaretsa litaba.

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