National Advertising Division (NAD) ea BBB National Programs e khothalelitse hore WaterWipes e khaotse ho etsa likopo tse reng:
• WaterWipes ke "#1 ho hlakola lisosa tsa lekhopho la diaper"
• WaterWipes ke "#1 ho hloekisa lisebelisoa tse thusang khahlanong le lisosa tsa lekhopho la diaper"
• “Ke molao, re netefalitsoe re le ba # 1 ba hlakolang sesosa sa lekhopho la leleiri”
Litlaleho tsena, tse hlahileng webosaeteng ea mobapatsi le liteishene tsa litaba tsa sechaba, li ile tsa phephetsoa ke Kimberly-Clark Corporation, moetsi oa tlholisano ea ho hloekisa masea.
E le ho tšehetsa lipolelo tsa eona, mobapatsi o ile a itšetleha ka liphello tsa "Baby Skin Integrity Comparison Survey" (BaSICS Study), e neng e etselitsoe ho bapisa mefuta e meraro e fapaneng ea lihlapa tsa bana ho sebelisoa litebello tsa batsoali mabapi le liketsahalo tsa ho hlaha ha leleiri masea a tsoaloa. ho isa ho libeke tse robeli.
Ha ho nahanoa hore na Thuto ea BaSICS e ne e le bopaki bo ka tšeptjoang ka ho lekaneng ho tšehetsa liqoso tse phephetsoeng, NAD e bontšitse matšoenyeho a 'maloa ka mokhoa oa eona, ho kenyelletsa le hore:
• Bokahohle ba boithuto bo ne bo le moqotetsane haholo hore bo ka tšehetsa lipolelo tse pharaletseng tsa #1;
• Ho hlōleha ha thuto ho leka ho laola tšebeliso ea litlolo tsa letlalo le litlolo ho phekola masea a nang le lekhopho la diaper, tse ka amang haholo karolo ea lihlaseli ho thibela lekhopho la diaper; le
• Boithuto bona ha boa ka ba leka ho koala letšoao le ho bapatsa ka har'a sephutheloana ka bosona, e leng se ka beng se ile sa khelosa likarabo tsa barupeluoa ba phuputso.
NAD e entse qeto ea hore boithuto bona ha bo fane ka bopaki bo lekaneng bakeng sa likopo tse pharalletseng tsa maemo a holimo kapa tseko ea ho theha phephetso ena.
NAD e hlokometse hore likopo tse pharalletseng tsa bophahamo tse joalo ka "tseko ea # 1" li hloka tšehetso e matla, athe tseko "e netefalitsoeng ka bongaka" e hloka tlhahlobo ea bongaka e tšepahalang le e laoloang hantle sehlahisoa se phatlalalitsoeng. Leha mobapatsi a lokolohile ho hlakisa katleho ea lisebelisoa tsa hae ka kakaretso, NAD e khothalelitse hore litseko tse phephetsoeng li emisoe ho latela matšoenyeho a eona le ho ts'epahala ha boithuto ba BaSICS.
Polelong ea eona ea babapatsi, WaterWipes e boletse hore leha e "hlompha ts'ebetso ea ho itaola, e soabisoa ke qeto ea NAD ea hore '#1 e hlakola khahlanong le lekhopho la leleiri' le "lipolelo tse netefalitsoeng ka bongaka" tse sebelisitsoeng lipapatsong tsa eona tsa US ha li tšehetsoe ke thuto ea BASICS.” Mobapatsi o boletse hore "leha ho le joalo, molemong oa ho ts'ehetsa ho itaola, WaterWipes e tla etsa litokiso ho litletlebo tse hanyelitsoeng ka moo ho hlokahalang ho latela khothaletso ea NAD."
Kakaretso ea liqeto tsa linyeoe tsa BBB National Programs li ka fumanoa laebraring ea liqeto tsa linyeoe. Bakeng sa mongolo o felletseng oa liqeto tsa NAD, NARB, le CARU, ingolise ho polokelo ea litaba inthaneteng.
SEO U LOKELANG HO SE NKA HO SEHLOOHO ENA:
- While the advertiser is free to tout the efficaciousness of its wipes generally, NAD recommended that the challenged claims be discontinued given its concerns with the reliability of the BaSICS Study.
- The study’s failure to attempt to control for the use of skin creams and lotions to treat infants with diaper rash, which could significantly impact the role of the wipes in preventing diaper rash.
- In its advertiser statement, WaterWipes stated that while it “respects the self-regulatory process, it is disappointed with the NAD’s conclusion that the ‘#1 wipes against diaper rash’.
