Ho ameha ka ho fokotseha ha karolo ea Amerika ea 'maraka oa machaba oa maeto, baeta-pele ba mekhatlo e meholo ka ho fetisisa ea maeto naheng ba fane ka polelo e kopanetsoeng e sa tloaelehang e nang le taelo e tobileng bakeng sa Congress le tsamaiso ea ho emisa slide: fana ka tumello ea Brand USA-mokhatlo o filoeng mosebetsi oa ho holisa US lefatšeng ka bophara e le sebaka sa maeto:
“Rōna baeta-pele ba lik'hamphani tse kholo ka ho fetisisa tsa maeto tsa Amerika re khothalletsa baetapele ba rona ba Washington hore ba sebetsane hang-hang le karolo e senyehang ea US ea 'maraka oa lefatše oa maeto ka ho nchafatsa Brand USA, mokhatlo o leng bohlokoa haholo ho US ho qothisana lehlokoa le lidolara tsa machaba tsa bohahlauli. Ntle le tumello ea Brand USA selemong sena, bahlolisani ba rona bakeng sa baeti ba lefats'e ba tla tsoelapele ho re feta mme mesebetsi e mashome a likete ea Amerika e tla beoa kotsing.
"Le ha karolo e kholo ea lefats'e e atlehile mme batho ba bangata ba eta ho feta leha e le neng pele, liperesente tsa baeti ba khethang ho etela US li ntse li fokotseha. Haeba mokhoa oo o lumelloa ho tsoela pele, o tla emela monyetla o moholo o lahlehileng ka nako eo ho leka-lekana ha khoebo ea US le ho boloka katoloso ea moruo oa rona ka nepo e le khubung ea puo ea rona ea leano la sechaba. Maeto—ho phaella tabeng ea ho hlahisa litrilione tsa $2.5 bakeng sa moruo oa naha le ho tšehetsa mosebetsi o le mong ho e 10 ea Amerika—ke thomello ea thepa ea No.
“Brand USA—tšebelisano ea sechaba le ea poraefete e phahamisang US joalo ka sebaka sa bohahlauli ka litšenyehelo tse sa lefelloeng ho molefi oa lekhetho oa US—ke lenaneo le netefalitsoeng le bohlokoa bakeng sa ho boloka boemo bo leka-lekaneng ’marakeng oa maeto oa machaba o nang le tlholisano e phahameng haholo. Ha se feela hore Brand USA ke eona karabo ea naha ea rona boikitlaetsong bo matla ba ho bapatsa ba bahanyetsi ba rona ba bohahlauli, empa sepheo sa eona se hlakileng ke ho bapatsa naha eohle ea Amerika, haholo libaka tse sa tsejoeng haholo tse sa tsebeng hore na li na le mokhoa oa ho itlhahisa kantle ho naha.
"Indasteri ea rona esale e emetse ho theha katleho bakeng sa Maamerika likhutlong tsohle tsa naha, 'me re ikemiselitse ho sebetsa le tsamaiso ea Trump le Congress ho lelekisa lipheo tse arolelanoang."
Heather McCrory, Accor
Anré Williams, American Express
Christine Duffy, Carnival Cruise Line
Patrick Pacious, Choice Hotels International
Jeremy Jacobs, Delaware North
Chrissy Taylor, Enterprise Holdings
Chris Nassetta, Hilton
Elie Maalouf, InterContinental Hotels & Resorts (IHG)
Jonathan Tisch, Loews Hotels & Co.
Arne Sorenson, Marriott International
Jim Murren, MGM Resorts International
Marc Swanson, SeaWorld Parks & Entertainment
Roger Dow, Mokhatlo oa Maeto oa US
John Sprouls, Universal Parks & Resorts
Geoff Ballotti, Wyndham Hotels & Resorts
Leha palo ea ketelo ea mose ho maoatle ho ea US e nyolohile ka 3.1% ho tloha 2015 ho isa 2018, US e ne e sa sebetse hantle phaello ea 21% maetong a maeto a malelele a lefats'e nakong ena. Ka lebaka leo, karolo ea US ea maeto a malelele a lefatše a theohile ho tloha ho 13.7% ka 2015 ho ea ho 11.7% ka 2018. Seo se bolela hore ha batho ba bangata ba ntse ba etela linaheng tse ling ho pota lefatše, karolo e tlaase ea bona e khetha ho etela US.
Ho theoha hoo ha karolo ea 'maraka ho emetse tahlehelo moruong oa Amerika oa baeti ba machabeng ba limilione tse 14, $59 bilione tšebelisong ea baeti ba machabeng, le mesebetsi e 120,000 ea US.
Ho feta moo, karolo ea 'maraka oa maeto oa US e prognoza ho tsoela pele ho thella, ho theohela ka tlase ho 11% ka 2022. Seo se ka bolela ho putlama ho hong hoa moruo ho baeti ba limilione tse 41, $180 bilione tšebelisong ea baeti ba machabeng le mesebetsi e 266,000 lilemong tse tharo tse tlang.
Ntle le katleho e netefalitsoeng ea Brand USA, ho fokotseha ha karolo ea mmaraka ho ka be ho bile hobe le ho feta. Brand USA e boloka United States e le tlholisano 'marakeng oa maeto oa lefats'e mme e romela baeti ba machabeng libakeng tse ka nqane ho teropo e kholo-ho netefatsa hore libaka tsohle tsa US li fumana melemo ea moruo le ea mosebetsi e amanang ka kotloloho le ketelo ea machabeng.
Polelo ena e lokollotsoe ka mor'a ketsahalo ea bobeli ea selemo le selemo ea Roundtable CEO ea US Travel ka Laboraro, moo batsamaisi ba tsoang linaheng tse ngata tse kholo le tse tsebahalang ka ho fetesisa tsa maeto ba bokane mehato feela ho tloha US Capitol Setsing sa pokello ea nalane ea American Indian ho buisana ka litaba tsa bohlokoa leetong lena. indasteri. Ntle le karolo ea 'maraka oa maeto oa US le nchafatso ea Brand USA, lihlooho tse ling tseo sehlopha se buileng ka tsona li ne li kenyelletsa bohlokoa ba ho fetisa tumellano ea khoebo ea USMCA le nako ea ho qetela ea la 1 Mphalane 2020 ea ho fofa ka boitsebiso bo lumellanang le ID ea REAL.
Sehlopha se ile sa kopana letsatsi lohle le baetsi ba melaoana ba kenyeletsang House Majority Leader Steny Hoyer (D-MD), Motlatsi oa Mongoli oa Naha Manisha Singh, Sen. Catherine Cortez Masto (D-NV), Sen. Cory Gardner (R-CO), US Rep. John Katko (R-NY), le US Rep. Peter Welch (D-VT).
SEO U LOKELANG HO SE NKA HO SEHLOOHO ENA:
- Concerned about the decline in America’s share of the international travel market, leaders of the largest travel corporations in the country issued a rare joint statement with a straightforward prescription for Congress and the administration to halt the slide.
- Brand USA keeps the United States competitive in the global travel market and sends international visitors to destinations beyond the gateway cities—ensuring all regions of the U.
- Not only is Brand USA our country’s only answer to the robust marketing efforts of our tourism rivals, but its explicit mission is to market the entirety of the U.
