IMEX ea borobong e Frankfurt e koetsoe haholo pejana kajeno ha Molula-setulo Ray Bloom a phatlalatsa likatleho tse ncha tsa bohlokoa le liphetho tsa rekoto bakeng sa pontšo e emelang likopano tsa lefats'e, liketsahalo le indasteri ea bohahlauli ea khothatso. Sebokeng sa boralitaba se koalang se neng se tšoaretsoe Messe Frankfurt Bloom o hlalositse hore bolaoli le boleng ba mohlala oa bareki ba IMEX bo boetse bo matlafalitsoe.
"Ho ne ho e-na le bareki ba ka tlase ho 3,900 ba Europe le ba nkileng sebaka se selelele liholong - ba bangata ba ne ba le teng ka matsatsi a mararo a tletseng ka sepheo sa ho etsa khoebo. Kakaretso ea ba bileng teng pontšong e ne e batla e le 9,000 1,200. Liphetho tse kang tsena li tiisa hore mofuta oa IMEX oa sebetsa, 'me o sebetsa hantle haholo bakeng sa babali le bareki. Mahlakore ka bobeli joale a ananela boleng ba lisebelisoa tse kang bukana ea litaba le sistimi ea ho khetha, IMEX App e jarollotsoeng ka holimo ho XNUMX, le sebaka sa Marang-rang se ba lumellang ho fumana melemo e mengata ea khoebo nakong ea bona lenaneong, "Jorge Franz, Motlatsi oa Motlatsi oa Bohahlauli. Thekiso ea Sehlopha sa Machaba, Greater Houston CVB o itse, "IMEX e bile monate selemong sena 'me ehlile e maphathaphathe ka ho fetisisa. Re bone baeti ba fapaneng ba boleng bo botle, ho kenyeletsoa mekhatlo e meholo le likoporasi. ”
Moreki ea tšoaretsoeng Kathleen Lowrey Biara, Mopresidente oa Universal Odyssey o itse: "IMEX e fana ka creme de la creme ea ba bonts'ang. Ho tšoana le kopano e nyenyane ea Machaba a Kopaneng.”
Matla le botebo ba lenaneo la moreki le amohetsoeng la selemo sena li bonahalitsoe ke boteng ba bareki ba likhoebo tse tsoang makaleng ohle a maholo a indasteri ho kenyeletsoa American Express, Citibank, Credit Suisse, le Nomura International ho tsoa licheleteng le libanka; Danone, Nestle, PepsiCo, Proctor Gamble ho tsoa lihlahisoa tsa bareki; Oracle, Cisco, SAP, le Siemens ho tsoa ho theknoloji, le ho tsoa lekaleng la likoloi, Volkswagen AG, Renault, le Bugatti Automobiles. Baeletsi ba tsamaiso ba ne ba boetse ba sebetsa le bareki ba machaba ba tsoang Ernst Young, KPMG, le McKinsey. Bareki ba tsoang lekaleng la meriana ba ne ba kenyelletsa Lilly, Merck, le Pfizer.
Bareki ba tsoang linaheng tsa BRIC (Brazil, Russia, India, le Chaena) ba ne ba boetse ba e-na le bopaki bo bongata 'me ba chesehela ho etsa khoebo. Bareki ba mekhatlo le bona ba ne ba tsoile ka matla, joalo ka ha ho pakoa ke rekoto ea bareki ba fetang 300 ba neng ba le teng Letsatsing la Mokhatlo. Lihlopha tsa bohlokoa tsa bareki ho tsoa AC Forum le SportAccord Convention le tsona li kenelletse lenaneong la bareki ba amohetsoeng.
Bloom o boetse a arolelana lipalo-palo tse khahlang le ba neng ba le kopanong ea boralitaba: "Ho entsoe batho ba fetang 57,000 lipakeng tsa bareki le ba bonts'ang, ho kenyeletsoa le palo ea rekoto ea batho ka bomong. Ts'ebetsong ea ho tšoaneleha le ho rala likhetho tseo tsa khoebo, ba ile ba fapanyetsana le melaetsa e fetang 12,000. Boleng le bophara ba lenaneo la rona la thuto e se e le karolo ea bohlokoa haholo ea boiphihlelo ba IMEX bakeng sa bankakarolo bohle ba rona. Re thabetse ho bona hore nakong eo ba bolokile lisemina le lithupelo tse 3,500 bukeng ea bona ea litaba. Selemong sena, re sebetsa 'moho le balekane le lik'hamphani tse fapaneng tse hloahloa, re khonne ho hlahisa liketsahalo tse fetang 90 tse fapaneng tsa thuto ho thusa ho khothatsa le ho khothatsa litsebi tsa indasteri mesebetsing ea bona ea letsatsi le letsatsi le liphephetso, hammoho le litabatabelo tsa bona tsa nako e telele tsa mosebetsi. ”
Palo ea rekoto ea lithuto tsa lipatlisiso tsa indasteri le eona e hlahisitsoe ho IMEX selemong sena, ho kenyeletsoa Likopano tsa 2020, Future Convention Cities Initiative, Mice Market Monitor, IAPCO's Congress Trends, le GCB le EVVC's Germany Meetings and Event Barometer. Bloom o hlalositse hore liphetho tsa bona li kopane ho bonts'a ho nyoloha butle empa ho tsitsitse ka bongata ba khoebo le boleng lefatšeng ka bophara; kholiseho e ncha e fumanoeng har'a bareki, le kholo e ntle maemong a fapaneng a libaka. "Ho sa tsotellehe hore na ke mekhatlo, likhoebo, kapa mekhatlo, 'marakeng o tsitsitseng kapa o ntseng o hōla, ntho e le' ngoe e hlahile ka lentsoe le phahameng le ka mokhoa o hlakileng ho tsoa lithutong tsena: khoebo e ntse e khutla butle-butle 'me tšepo e ntse e eketseha," Bloom o itse.
Bloom o boetse a hlalosa hore merero e mengata ea IMEX New Vision e fihlile holimo selemong sena. O qotsitse Seboka sa Bo-ralipolotiki sa IMEX sa Labobeli, se boneng bo-ralipolotiki ba 25 ba tsoang libakeng tse 16 tsa Europe le lefats'e ka bophara ba kopana ho buisana ka boleng ba 'nete ba khoebo ea liketsahalo le bankakarolo ba indasteri le batsamaisi ba mekhatlo. Baemeli ba lipolotiki ba ile ba e-ba teng ba tsoang libakeng tse hōle tse kang Jeremane, India, Sweden, Croatia, Fora, Greece, Mexico, Italy, Netherlands, Serbia, le Slovenia.
Ha a bontša katleho ea morero ona, Hyeon Ki Kim, Molula-setulo oa Komiti ea Setso, Lipapali le Bohahlauli ea Lekhotla la Seoul Metropolitan o ile a re: “Ka ho ba teng kajeno, ke fumane maikutlo a matle ka indasteri ea liboka le liketsahalo le kamoo li sebetsang ka thata kateng. ba sebeletsa ho kenyelletsa bo-ralipolotiki, le hore na indasteri e bohlokoa hakae moruong. Ha ke khutlela Seoul, ke tla thusa ho fumana moralo oa lichelete ho nts'etsapele indasteri. ”
Ha re sheba esale pele hamorao selemong sena, Bloom o hlalositse hore merero ea IMEX America e ntse e tsamaea hantle haholo, ka phello ea hore pontšo e tla ba kholo ho feta kamoo ho neng ho lebelletsoe pele ha e qala ka la 11 Mphalane ho Sands Expo e Las Vegas. "Karabelo e bile e ntle ho pholletsa le boto, le lefats'eng ka bophara ho tsoa ho ba bonts'ang le bareki. Mphalane Las Vegas e tla ba nako e monate haholo. IMEX America e tla boela e bontše matla a macha le bohlokoa ba liketsahalo tse kopanetsoeng; molao-motheo o mocha oa 'kopano' oa hore ho sebetsa 'moho ho fana ka melemo e mengata ho feta indastering," o boletse joalo.
Bloom o ile a boela a hlalosa hore na merero e ntse e tsoela pele joang ho tšoaea sehopotso sa leshome sa IMEX Frankfurt come 2012. O ile a hlalosa hore haufinyane branding e ncha e tla qala, hammoho le mekhoa e meng ea ho rekisa, haholo-holo ka har'a 'maraka oa Jeremane.
Bloom o boetse a re: "Selemo sohle, re tla be re tšoaea mokete ona ka liketsahalo tse ngata tse monate, hammoho le tse tebileng haholoanyane, ho kenyelletsa le boteng bo matla mecheng ea litaba tsa sechaba. 2012 hape e tla ba selemo sa projeke ea rona e latelang ea boikarabello ba IMEX Challenge, eo ke thabelang ho phatlalatsa hore e tla tšoareloa Slovenia. Re boetse re thabetse hore Boto ea PCMA e sa tsoa fana ka tumello ea ho thakholoa ha khau e ncha - Khau ea PCMA Global Meetings Executive of the Year Award - e tla hlahisoa lekhetlo la pele moketeng oa IMEX Gala Dinner oa selemo se tlang.
O phethetse ka ho re: “Selemo se tlang se tla tšoaea mohato oa bohlokoa bakeng sa IMEX le indastering eo e e tšehetsang le ho e emela. Ehlile, pele re fihla hole, re labalabela ho bona bongata ba lona ho IMEX America Las Vegas ha re tla itlama ho pheta-pheta moea, botsoalle, empa boholo ba liphetho tseo u li lebelletseng ho etsa khoebo. tsela ea IMEX."
