Bajari ba lefa ba lahleheloa ke bareki ho theola lifofane

Jimmy Lim Chin Hwa o ile a lahla sehlopha sa mokoetlisi sa Singapore Airlines Ltd. bakeng sa sepalangoang sa tekanyetso sa Jetstar Asia Airways Pte lilemong tse peli tse fetileng ho boloka liperesente tse 65 tsa litšenyehelo tsa ho fofa. O hlokometse hore batho ba bangata ba latela mohlala.

"Ka tloaelo, lifofane li tlala halofo empa ho tloha qalong ea selemo li tletse," ho boletse Lim, 50, mookameli oa papatso Unicane Furniture Pte, a emetse ho palama sefofane boema-fofane ba Changi ba Singapore ho ea Indonesia. Lifofane tse kholo li bitsa chelete e ngata haholo.

Ho lahleheloa ke bareki ba maemo a moruo joalo ka Lim ho eketsa khatello ho bajari ba joalo ka Singapore Air, e bolela esale pele hore e tla beha phaello ea eona e mpe ka ho fetesisa ea selemo le selemo lilemong tse mashome a mabeli, ha maeto a ntse a fokotseha nakong ea ho putlama ha lefatše. Jetstar Asia, AirAsia Bhd le bajari ba litheolelo ba bang ba libaka ba ntse ba eketsa lifofane ka mor'a hore litefello tsa litefiso li ba thuse habeli ho ba le karolo ea bona ea mmaraka ho tloha ka 2005.

"Bajari ba theko e tlase ba etsa hore e be theko e tlase hona joale," ho boletse Tan Teng Boo, ea okametseng lidolara tse limilione tse 200 e le motsamaisi ea ka sehloohong ho ICapital Global Fund e thehiloeng Kuala Lumpur. "Barekisi ba litefello tse felletseng ba tla tlameha ho lula fatše ho nahana ka ho inchafatsa."

Monyetla oa maeto a lifofane a theko e tlaase Asia, moo halofo ea baahi ba lefatše e phelang teng, o boetse o hohetse matsete ho tsoa ho ralibilione Wilbur Ross sefofaneng sa lifofane sa India sa theko e tlaase, le Richard Branson oa Virgin Group ka sepalangoang sa Malaysian no-frills.

McDonald's, Wal-Mart

Bajari ba lichelete ba Asia ba laola hoo e ka bang liperesente tse 10 tsa 'maraka ka bophahamo ba litulo hajoale, ho latela Mokhatlo oa Machaba oa Lipalangoang tsa Moea, kapa IATA. Bonyane lifofane tse 20 tsa theko e tlase li qalile kontinenteng ho tloha ka 2000.

"Nakong ea ho putlama ha moruo, re boetse rea atleha hobane batho ba theoha 'marakeng," ho boletse Tony Fernandes, molaoli ea ka sehloohong oa AirAsia, sefofane se seholo ka ho fetisisa sa lichelete sa Asia Boroa-bochabela. "Ha re fapane le McDonald's kapa Wal-Mart. Sepheo sa rōna ke ho tlatsa lifofane tsa rōna.”

AirAsia e ile ea tlatsa liperesente tse 80 tsa litulo tsa eona tse fumanehang ka karolelano ka Phuptjane, tse ntle ka ho fetisisa khoeling eo, Fernandes o boletse. Jetstar Asia, eo karolo e 'ngoe e neng e le ea Qantas Airways Ltd. ea Australia, e fofisitse batho ba eketsehileng ka liperesente tse 15 likhoeling tse tšeletseng tse qalang ha ho bapisoa le nako ea pejana.

Ka lehlakoreng le leng, palo ea bapalami ba Singapore Air e theohile ka liperesente tse 19 ka Phuptjane, e leng ho theoha ha borobeli ka tatellano. Linomoro tsa Thai Airways International Pcl li theohile ka liperesente tse 18 khoeling e fetileng, e leng ho theoha ha 12 ka ho toba.

Singapore Air, sefofane sa bobeli se seholo ka ho fetisisa lefatšeng ka theko ea 'maraka, Malaysian Airline System Bhd., le Thai Air, li fetola marang-rang le ho fokotsa matla. Singapore Air e paka lifofane, e theola moputso, 'me e tlosa liperesente tse 11 tsa bokhoni selemong se felang ka Hlakubele. Sefofane se boletse hore bekeng e fetileng se tla fokotsa litulo lifofaneng tse ling ka liperesente tse 14 e le karolo ea ntlafatso ea khabinete.

Morphed Marketing

"Re fetola mebaraka ea rona," ho boletse Ofisiri e ka Sehloohong ea Phethahatso ea Singapore Air Chew Choon Seng ka July 1. "Haeba ka linako tse kang tsena, batho ba batla boleng bo eketsehileng ba chelete, joale re fetola mebaraka ea rona ka tsela e loketseng."

Motho ea tsamaisang thepa a ka beha phaello ea selemo e felletseng ea limilione tse likete tse 627 (liranta tse limilione tse 435) selemong se qetellang ka Hlakubele, e mpe ka ho fetesisa bonyane lilemo tse mashome a mabeli, ho latela khakanyo ea bohareng phuputsong ea Bloomberg ea bahlahlobisisi ba 13. Sefofane se tlalehile tahlehelo ea sona ea pele ea ts'ebetso ka lilemo tse ts'eletseng kotareng e felileng ka Hlakubele.

Ts'ebetso ho Thai Air e ne e le "e mpe haholo likhoeling tse peli tse fetileng," Motlatsi oa Mopresidente oa Phethahatso Pandit Chanapai o boletse Phupu 16.

PT Lion Mentari Airlines, k'hamphani e kholo ka ho fetisisa ea lipalangoang tsa Indonesia, e reka lifofane tse 178 tsa Boeing Co., e leng palo e phahameng ka ho fetisisa bakeng sa moetsi oa lifofane Asia lilemong tse hlano tse fetileng. AirAsia ea Malaysia, e nang le tagline "Joale Motho e Mong le e Mong a ka Fofa," e laetse lifofane tse 175 ho Airbus SAS, e leng moreki e moholo ka ho fetisisa bakeng sa mekato e le 'ngoe ea sebaka seo bakeng sa moetsi oa lifofane e moholo ka ho fetisisa lefatšeng.

Litekete tse theko e tlaase

AirAsia khoeling e fetileng e theotse litheko tsa litekete ka ho hlakola litefiso tsa tsamaiso. Tiger Airways Pte, k'homphieutheng e sa tsitsang eo karolo e 'ngoe e leng ea Singapore Air, e rekisa litekete ka lisente tse 9 tsa Singapore, ntle le lekhetho, ho ea libakeng tse fetang leshome le metso e 'meli.

Kaha moruo oa Asia Boroa-bochabela o tobane le ho putlama ho hobe ka ho fetesisa ha moruo ho tloha ha sebaka seo se angoa ke mathata a lichelete lilemong tse leshome tse fetileng, lik'hamphani tse ntseng li eketseha li ntse li etsa litumellano tse joalo.

Jetstar Asia e thehiloeng Singapore e na le bareki ba likhoebo ba ka bang 400 hona joale, ha ba bapisoa le ba 300 qalong ea selemo, ho boletse Ofisiri e Moholo Chong Phit Lian.

Bajari ba lefa ha ba tele. Malaysian Air e qalile lets'olo la "Global Low Fares" ka Phuptjane ho matlafatsa thekiso ea litekete kamora ho beha tahlehelo ea eona ea pele ea kotara ka lilemo tse fetang tse peli. Singapore Air e hlahisitse litefiso tsa papatso kamora ho bona ho theoha ha tlhokeho ho lihlopha tsohle tsa eona, ho boletse Nicholas Ionides, 'muelli oa Singapore Air.

Singapore Air e fumane karolo ea 19 lekholong selemong sena, ha Malaysian Air e sa fetoha hanyane. AirAsia e eketsehile ka karolo ea 49 lekholong.

Ho ja Khoebo ea Bona

Jim Eckes, motsamaisi ea ka sehloohong oa moeletsi oa indasteri ea Indoswiss Aviation o itse: Ke ka hona lik'hamphani tsa lifofane tse fanang ka litšebeletso tse felletseng li loantšanang le litheolelo.

Ho khaola ho tla hloka ho teba ho kholisa Lim, mookameli oa thepa ea ka tlung, hore a khutle. O fofa bonyane makhetlo a 10 ka selemo ho ea Surabaya, Indonesia, 'me o lefa ka karolelano S$176 bakeng sa tekete ea ho khutla, ha ho bapisoa le S$500 ea SilkAir, e leng yuniti ea sebaka sa Singapore.

Lim o itse: "Tekanyetso ea ho fofa e theko e tlase haholo. "Ha ke nahane hore lik'hamphani tse kholo tsa lifofane li ka lumellana le litheko tse fanoang ke bajari ba theko e tlase."