Lipeipi tsa hotele tsa Afrika li lula li tsitsitse leha ho bile le liphephetso tse neng li e-s'o ka li e-ba teng

Litsebi tsa matsete a kamohelo ea baeti tsa Afrika, Wayne Troughton ba arolelane leseli le ikhethang ho 'Virtual Hotel Club' ea pele e ts'oeroeng mathoasong a Phupu, sethala se matla le se sa reroang sa Pan-African bakeng sa bankakarolo ba indasteri ea kamohelo ea baeti ho ea pele indastering nakong ena ea tlokotsi.

Ho ile ha bokelloa tlhaiso-leseling ho tsoa phuputsong e neng e akaretsa basebelisi ba libaka ba 14 le ba machabeng ba sebetsang sebakeng sa lihotele tsa Afrika (tse koahelang lihlahisoa tsa hotele tse 41 le merero e 219 e ntseng e nts'etsopele hajoale). Tsena li ne li kenyelletsa tse ratoang ke Hilton Worldwide, Marriot International, Radisson Hotel Group le Accor Hotels, hara tse ling.

Ho ea ka Troughton, ha indasteri ea kamohelo ea baeti ea Afrika e tobana le liphephetso le litšitiso tse e-s'o ka li e-ba teng ho latela seoa sa lefats'e, o hlokometse hore maikutlo a nts'etsopele a lula a na le ts'epo har'a bongata (57%) ba beng ba lihotele joalo ka ha ho tlalehiloe ke baetsi kontinenteng.

"Leha ho koetsoe le ho fokotseha ho matla ha ts'ebetso, metheo ea nako e telele ea matsete bakeng sa tikoloho ea Sub-Sahara e lula e le ntle, leha ho bile le mathata a maholo ho isa bohareng ba nako a amang lekala lena," o boletse joalo.

"Ho merero eohle ea lihotele e 219 hajoale e Phaleng ea Afrika e ka boroa ho Sahara karolo e kholo (68%) ea merero ena e ntse e tsoela pele joalo ka ha ho ne ho reriloe, hajoale ke 18% feela e ntseng e ts'oeroe ka nako e lekantsoeng, mme 13% e ts'oere ka ho sa feleng," o boletse joalo. .,

“Matšoenyeho a beng ba lihotele a ntse a bonahala, 'me ho ba' maloa, mokhoa oa ho 'ema' me u bone 'o amana le lintlha tse kang ho se ts'oanehe mabapi le lithibelo tsa maeto' marakeng a fapaneng, ho khutlisa boits'epo ba baeti le litlamorao tsa Covid-19 ka litekanyetso tsa hotele. Leha ho le joalo, tšepo e bontšoang ke beng ba bangata ka kakaretso e amana le kutloisiso ea lekala le ho amohela pono ea nako e telele, "ho hlalositse Troughton.

Leha ho na le tikoloho ea hajoale, likhoebo tse amanang le kaho linaheng tse 'maloa li ile tsa qala ts'ebetso ea nts'etsopele kapele kamoo ho ka khonehang kamora hore litšitiso li fokotsehe a fana ka maikutlo ka Troughton.

"Ka mokhoa o khothatsang, sena se hlahisitse hore merero e 21 (e emelang likamore tsa hotele tse 2946 linaheng tse 15 tsa Afrika) e ntse e lebelletsoe ho buloa ka 2020, ka 52% ea merero e lebelletse ho lieha ha nako e khuts'oane ea likhoeli tse 3 ho isa ho tse 6," o boletse joalo.

O boletse hore "ho lieha ha nako e telele ho ntse ho bonoa mererong eo e neng e le methating ea pele ea (kapa ea ho rala) ea nts'etsopele." “Ho lieha hona ho ka bakoa ke ho se ts'oanehe mabapi le hore na ho koaloa ha maeto ho tla tsoela pele halelele hakae. Leha ho le joalo, hoo e ka bang 30% ea merero e ntseng e hahuoa ha e lebelle hore COVID-19 e ka baka tieho ho nts'etsopele ea bona e tsoelang pele, ”o boletse joalo.

Har'a phaephe e akaretsang ea Nts'etsopele ea Afrika e ka boroa ho Sahara, ho na le lihotele tse nang le lebitso la 219 (tse emelang likamore tsa hotele tse 33 698) mebarakeng eohle e 38.

“Afrika Bochabela e ntse e le sebaka se nang le lipeipi tse matla ka ho fetisisa hoteleng, e lateloe ke Bophirima ebe Afrika Boroa. Afrika Bochabela e na le lihotele tse nang le mabitso tse 88 hajoale tse ntseng li le mocheng, Afrika Bophirimela lihotele tse nang le lebitso tse 84 le lihotele tsa Southern Africa47, ”ho boletse Troughton.

Ho lihotele tse 21 tse lebelletsoeng ho bula mamati ka 2020, Afrika Bochabela (40% ea phepelo e felletseng) e tla bona likamore tse 1,134 li kena, ka litoropo tse holimo ke Antananarivo (22%), Dar es Salaam (20%) le Addis Ababa ( 20%).

Afrika Bophirima (47% ea phepelo e felletseng) e bona likamore tse 719 tse reriloeng ho kena ka 2020 metseng e meholo ho kenyeletsoa Accra (28%), Bamako (28%) le Cape Verde (24%).

Afrika Boroa (23% ea lipeipi tsa nts'etsopele e felletseng) e bona likamore tse 963 tse reriloeng ho kena ka 2020, ka Afrika Boroa - Johannesburg (71%) le Durban (21%) - ba bona ketsahalo e hlahelletseng, e lateloa ke Zambia.

Ha moruo o 'maloa o qala ho buloa butle-butle, ho joalo le ka likhoebo tse ngata tsa ho amohela baeti tse ntseng li le ntle, tse ikemiselitseng indastering le ho bonts'a boikemisetso bo hlokahalang ho hlola mathata a hona joale.

“Leha maemo a hatelletsoe moruong le liqeto tse thata, basebelisi ba bangata ba lihotele ba atlehile ho phethela le ho saena litšebelisano le beng ba matlo nakong ea ts'ebetso. Kakaretso ea litšebelisano tse ncha tsa lihotele tse 15 li phethetsoe ke basebelisi ba 7 linaheng tse 8, ho tloha ka nako ea Hlakubele - Phuptjane, ”ho boletse Troughton.

Maikutlo a bontša hore litšebelisano tsena li ne li le haufi le ho beha litholoana pele ho koluoa ​​ea COVID, ha beng ba eona ba bontša moea o matla oa ho tsoelapele ka merero. Maikutlo a mang a tsoang ho bahoebi a bontša hore litumellano tsena le tsona li ne li saenngoa metseng ea mantlha ea Afrika joalo ka Abidjan, Accra, Lagos le Durban tse neng li ithorisa ka mebaraka e matla le e fapaneng ea kamohelo ea baeti pele ho koluoa. Libaka tsena le tsona li na le monyetla oa ho fola kapele ho feta li-node tsa bobeli, ho lumela Troughton.

O ile a tsoela pele, "Bahoebi ba khethiloeng ba bonts'itseng hore ha ho litumellano tse saennweng nakong ena ba bonts'a hore menyetla e ntse e le ngata le hore lipotso tse ncha li ntse li hlaha."

"Maemong a 'maloa, maikutlo a tsoang ho bahoebi ba bangata a bonts'a phetoho e fapaneng mabapi le liphetoho mabapi le nts'etsopele ea greenfield ho ea pele, ka mokhoa o fetolehang oa ntlafatso le litšenyehelo tsa PIP."

“Le ha ho notleloa ho behile likhoebo tse ngata tsa baeti le batseteli maemong a ho hloka botsitso, re hlokometse phetoho e ntle libekeng tse 'maloa tse fetileng ha likhoebo tse ngata tsa kamohelo ea baeti li qala hape mesebetsing mme re qala ho bona pherekano e kholo ho faneng ka likeletso tsa kamohelo ea baeti , ”O boletse joalo.

"Ho utloahala ho nahana hore mokhoa o hlokolosi o tla nkuoa ke beng ba lihotele le batseteli ha ba lekola leano la bona la matsete," o boletse joalo. “Ho ekelletsa moo limmaraka tse matla ka ho fetisisa sebakeng sa maeto a khoebo ea lapeng (le boikhathollo ba malapeng) li lokela ho ba har'a tsa pele tse tla fola. Ka 'nete, ho tsepamisa maikutlo' marakeng oa lehae ke hona ho thusitseng Asia ho hlaphoheloa ke seoa sa SARS lilemong tsa bo-2000. ”

"Bakeng sa beng le barekisi bao ba ipha nako ea ho utloisisa mebaraka e ntseng e fetoha eo re tobaneng le eona, hape ba ikemiselitse ho ikamahanya le litlhoko tse ncha, pono ea nako e mahareng ho isa ho e telele e lula e le ntle," ho hatelletse Troughton. "Ho HTI Consulting re ntse re lumela ho bokhoni ba bohahlauli tikolohong eo mme re khothaletsa ka matla ts'ehetso e tsoelang pele ho tsoa ho mebuso le batsamaisi ba brand ho lumella beng ba ona ho fokotsa tahlehelo e eketsehileng le ho ts'ehetsa ho hlaphoheloa,"

“Leha ho na le liphephetso tsa hajoale le ho se ts'oane ka kakaretso ho re khathatsang kaofela, ho tla ba le linako tse betere pele mme mmaraka oa maeto qetellong o tla hlaha o le matla le ho tiya. Ha mebuso e ntse e khutlisa butle-butle lithibelo tsa maeto le ho itokisetsa ho buloa hape sechabeng, bahloli ba kamoso ke ba hahang bokamoso bo ipapisitseng le mokhoa o matla oa ho fokotsa likotsi le ho bonts'a maemo le boiphihlelo, "a phethela.

Source: Keletso ea HTI