Ka letsatsi le leng, sefofane se seng. Joaloka molaoli oa thekiso bakeng sa Rearden Commerce, e qalang Foster City, California, Mike Lawrence o fofa lik'hilomithara tse 100,000 ka selemo empa o lumela hore ho tloha ha moruo o theoha, maeto a hae a ntse a hlahlojoa haholoanyane. "Eseng haholo mabapi le hore na ke hloka ho ea toropong e 'ngoe bakeng sa kopano, empa ho etsa bonnete ba hore ke khetha litšenyehelo tse tlase haholo libakeng tsohle tsa maeto - moea, koloi, hotele, ho jella, ho paka. Tsohle li bohlokoa hona joale, ”o boletse joalo.
Leha ho le joalo Mong Lawrence o ntse a etsa bonnete ba hore o khetha sefofane se le seng ha ho khoneha. “Mananeo a ho fofa khafetsa esale a le bohlokoa haholo ho susumetsa khetho ea ka. Ka Alaska Airlines, boemo ba ka ba Khauta bo bolela hore ke fumana maemo a phahameng ho ea sehlopheng sa pele maemong a mangata, litulo tse betere haeba ho se joalo, pele ke palama, limaele tse habeli - leha ke le ka morao. "
Haeba u na le mahlohonolo a hore u ntse u le mosebetsing le mohiri ea ikemiselitseng ho lefa sefofane sa hau, ha ho so ka ho ba le nako e betere ea ho fofa khafetsa ha lifofane tse tlas'a khatello li fokotsa lik'hilomithara tse hlokoang ke mananeo a bona a botšepehi bakeng sa ho lopolla lifofane tsa mahala kapa ho menahane habeli ho baloang ho ya boemong ba “ba phahameng”.
Empa ho boetse ho na le lebaka le leng: lik'hilomithara tse ngata tse fofang hangata li lula holim'a leqephe la tekanyo ea lifofane e le mekoloto, ho fihlela li lopolotsoe. Kahoo, ha ho makatse hore ebe bakhanni ba fana ka litulo tsa lifofane khafetsa ho feta leha e le neng pele. Delta, sefofane se seholo ka ho fetisisa lefatšeng, palo ea lik'hilomithara tse fumanoang ke bareki selemo le selemo lilemong tse tharo tse fetileng e eketsehile ka karolo ea 25 lekholong, ho bolela Jeff Robertson, motlatsi oa mopresidente oa mananeo a botšepehi ba k'hamphani.
Mong Robertson o ka morao ho papatso e kholo ea lehlabula lena. Ho fihlela qetellong ea selemo sena, bapalami ba ka fumana chelete e habeli ea maeto a sefofane khafetsa bakeng sa lifofane tsohle tsa Delta le Northwest le lihlopheng tsohle tsa litšebeletso. Lifofane li tlameha ho tšoara karete ea mokoloto ea Delta SkyMiles ho fumana bonus miles, empa litekete ha lia tlameha ho lefisoa kareteng.
Likhamphani tse ling tsa lifofane, ho kenyeletsoa American, United, Qantas le Jet Airways li ntse li fana ka litumellano tse ncha ho litho tsa mananeo a tsona a botšepehi.
Na leqheka leo lea sebetsa? Ho na le bopaki bo bong ba hore baeti ba sebelisa limaele hona joale hobane ba na le chelete - kapa hobane ba lebelletse hore lifofane tse nang le mathata li tla eketsa maemo a moputso likhoeling tse tlang.
Empa ho putlama hona ha moruo, boleng ba 'nete ho lik'hamphani tsa lifofane tsa mananeo a botšepehi bo ka bokhoni ba bona ba ho etsa chelete ho fapana le botšepehi. Jay Sorensen, eo e kileng ea e-ba molaoli oa Midwest Airlines eo hona joale e leng mopresidente oa IdeaWorks, o re: "Mananeo a lipalangoang khafetsa ha a sa sebetsa ho tsamaisa botšepehi ba mofuta feela, empa a fana ka chelete e eketsehileng, haholo-holo ka ho rekisa lik'hilomithara tse ngata libankeng tse fanang ka likarete." tiileng.
Delta feela, Monghali Robertson o re mananeo a SkyMiles le WorldPerks a lebeletsoe ho hlahisa chelete e fetang $ 2B ka chelete ea 2009. United le Continental e 'ngoe le e 'ngoe e ile ea phahamisa chelete selemong se fetileng ho tloha thekisong ea pele ea lik'hilomithara ho molekane oa bona oa karete, JPMorgan Chase.
"Linako tse thata tsa moruo li khothalelitse lifofane ho itšetleha ka mofuta ona oa khotsofalo ea nakoana," ho bolela Monghali Sorensen, ea nahanang hore ha boits'epo ba bo-ramatsete bo khutlisa tse ling tsa lifofane tse kholo li tla leka ho rekisa mananeo a tsona.
Ho fihlela ka nako eo, bajari ba bang ba ntse ba leka ho etsa chelete e eketsehileng ho tsoa ho bareki ba tšepahalang ka litefiso tsa kalafo ea mantlha, joalo ka tlhahlobo e potlakileng ea ts'ireletso, ntlafatso le ts'ebetso ea litekete tsa likhau tsa limaele.
"Phello e tšoarellang ka ho fetesisa ea ho putlama ha moruo e tla ba litefiso tsa khathatso tse amanang le mananeo a ts'episo" ho bolela Tim Winship, mohatisi oa webosaete ea FrequentFlier. "Lifofane li ba qobella boitekong bo matla ba ho bokella chelete e ntseng e putlama, 'me ba ke ke ba hlakoloa nakong e tlang e lebelletsoeng."
"Ho bua 'nete, ka litefiso tsohle tse ncha le bokhoni bo fokolang le lintlafatso tse fokolang tsa sehlopha sa pele tse fumanehang letsatsi le leng le le leng, nka thabela ho boloka lintho moo li leng teng," ho bolela Mike Lawrence, ha a ntse a itokisetsa sefofane sa hae se latelang. "Ke takatso e thata, empa ka ntho e 'ngoe le e' ngoe e etsahalang maetong matsatsing ana, ke nka eo e le mohato o moholo oa ho ea pele."
