Lefapha la Bohahlaoli la Philippines le sebelisana le MTV

LONDON, HONG KONG le SINGAPORE - Ka leihlo la 'maraka o ntseng o hola oa bahahlauli ba bacha, Lefapha la Bohahlauli la Philippines (PDOT) le sebelisana le MTV Networks bakeng sa lets'olo la lefats'e la "hip, contemporary" - MTV Revelations, ho khothaletsa Philippines joalo ka sebaka sa ho ea. bakeng sa bacha ba baholo le barati ba mmino.

MTV Revelations e ntse e etsoa bakeng sa limmaraka tse leshome le metso e 'meli: Australia, Canada, China, Hong Kong, Japan, Korea, Malaysia, Philippines, Singapore, Taiwan, UK, le USA, e nolofalletsang bacha ba limilione lefatšeng ka bophara ho fumana "Awesome Philippines" ka mahlo a MTV. MTV Revelation e bonoang haholo e tla hlahisoa ka Hlakola 2009, e tla totobatsa letoto la libaka tsa TV tse nang le MTV VJs tse tsoang linaheng tse fapaneng tse buang ka liphihlelo tsa bona tsa Philippines ka tsela e monate le e ncha. Letšolo lena le tla fetola tsela eo bacha ba talimang Philippines ka eona.

Tšebelisano-'moho e ile ea phatlalatsoa nakong ea kopano le kamohelo ea kamohelo pakeng tsa Bill Roedy, molula-setulo le CEO oa MTV Networks International le mongoli oa bohahlauli oa Philippines Joseph 'Ace' Durano setsing sa Bohahlauli ba Philippines pontšong ea selemo le selemo ea khoebo ea maeto a machaba, World Travel Market e tšoaretsoeng London.

"MTV ke lets'oao le tšoanang le la bacha - setso sa bacha, 'mino, mokhoa oa bophelo le maeto - lefatšeng ka bophara. Ka boitseanape ba rona ba ho theha litaba tse susumetsang le kamano ea rona ea tlhaho le bamameli ba bacha, re boemong bo botle ba ho ntlafatsa setšoantšo sa Philippines e le sebaka sa pele har'a bacha, "ho boletse Monghali Roedy. "Re thabetse hore ebe ka phihlello ea rona ea machabeng, re ka sebetsa le DOT ho khothaletsa Philippines ho bamameli ba bacha ba shebiloeng joalo linaheng tse ngata."

"MTV e tseba palo ea batho ba eona hantle. Li-VJ tsa eona le batho ba hlahang skrineng, mohlala, ba na le ts'epo ea ho fihlela 'maraka o tšoanang oa bacha oo re o lebileng. Tšebelisano-'moho e na le morero 'me e tiisa hore tlhokahalo e tsoela pele kaha karolo ea 70 lekholong ea motsoako oa bahahlauli ba Philippines e tsoa ho baeti ba bacha, "ho boletse mongoli oa bohahlauli Joseph 'Ace' Durano.

Kevin o ile a re: "Ka lipatlisiso tse bontšang hore batho ba 18-34 ba na le chelete e ngata e ka sebelisoang, hammoho le ho ba baeti ba chesehang ka ho fetisisa kajeno, indasteri eohle ea bohahlauli e 'nile ea hlahloba bocha tsela eo e buisanang ka eona le karolo ena e nang le chelete e ngata. Razvi, EVP le motsamaisi ea ka sehloohong oa VBSI. "Re thabile hore ebe PDOT e bona boleng ho rona kaha ke rona feela mofuta oa mecha ea litaba o fanang ka boiphihlelo bo akaretsang ho bacha ho li-platform tse ngata."

Amit Jain, EVP le molaoli ea ka sehloohong oa MTV Networks India, China le South East Asia o ekelitse, "MTV Networks e na le lebitso le matla le phihlello e ntle haholo mebarakeng ea Bohahlauli ea Philippines. Ka litaba tse ikhethileng tse fanoeng ke li-VJ's tsa MTV, re na le mohlodi e mong mona - ea tla fana ka liphetho tse tšepahalang bakeng sa PDOT le ho theha litaba tse khahlang le tse bohlokoa mebarakeng e fapaneng e leshome le metso e 'meli.

Letšolo la MTV Revelations le kenyelletsa letoto la li-vignette tsa TV tse nang le lipale tsa botho tsa MTV VJs le liphihlelo tsa Philippines hammoho le mefuta e fapaneng ea mesebetsi ea Marang-rang e hokahaneng le bohlokoa ba lehae ho bonts'a setaele, setso le molumo oa 'maraka o mong le o mong. Leano lena le kopanya MTV's atlease localization efforts to be more bespoke on air and online.

Ntle le karolo ea moeeng, likarolo tsa marang-rang tse ntlafatsang lets'olo li tla kenyelletsa MTV's Music Mixer le MTV Video Widgets ho www.awesomephilippines.com, e bapala karolo e hlahelletseng ho beng ba motho boiphihlelo ba Philippines le sehokelo se otlolohileng ho liwebsaete tsa PDOT. Ntle le moo, sebaka sa marang-rang se tla tšoara tlholisano ea Best Kept Secret, e kopang bashebelli ho fana ka boiphihlelo ba bona ba botho bo bolokiloeng hantle le Philippines. Bahloli ba lehlohonolo ba tla ba le monyetla oa ho hapa leeto la ho ea Philippines.