Maobane, Beverly Hills Conference & Visitors Bureau (BHCVB) e ile ea tšoara lijo tsa hoseng ho Waldorf Astoria Beverly Hills bakeng sa baetapele ba khoebo ba City, bo-rahotele le ba boholong pusong ea lehae moo mekhoa ea nako e tlang ea mabothobotho e ileng ea buisanoa hammoho le mokhoa oa ho sebelisa mekhoa eo Beverly Hills. BHCVB e ile ea memela mekhatlo ea eona ea lefats'e ho tsoa linaheng tse latelang: UK, Europe, China, India, Middle East, Australia / New Zealand / South East Asia le US ho nka karolo puisanong e hlalosang mekhoa e tsoelang pele ka har'a 'maraka o mong le o mong. Hoseng ho ile ha koaloa ka tlhahiso ea lintlha tse tsoang ho Clyde McKendrick, US Managing Partner le Chief Innovation Officer femeng e etelletseng pele ea lipatlisiso, Canvas8.
Boiteko ba ho matlafatsa bonono le setso toropong bo se bo ntse bo tsoela pele; Toropo e sa tsoa qeta lets'olo la bone la BOLD, le tšoaroang sehleng se seng le se seng sa lehlabula le mariha. BHCVB e boetse e fane ka tlhahlobo ea pele ea liphetho tsa bona tsa pele tsa 2018 Moeti Profile/Impact Economic Impact:
• 80% ea baeti ba Beverly Hills lehlabuleng lena ba ne ba tsoa limmarakeng tsa machaba 'me 20% ba tsoa limmarakeng tsa lehae.
• Baeti ba neng ba tseba ka BOLD le/kapa lihora tsa morao-rao ba sebelisitse ho feta ba sa kang ba etsa joalo ho sa tsotellehe nako ea letsatsi eo ho buisanoeng le bona, ba fana ka maikutlo a hore batho ba tlile BOLD mohlomong ba khutlile ho tla reka.
• Ho bile le keketseho ea sekhahla sa khotsofalo ka 6% nakong e tšoanang ka 2018
• 50% ea baeti bao ho buisanoeng le bona ba boletse hore ketelo ea bona e matlafalitsoe ka lebaka la lihora tse tlang le BOLD
• 10% ea baeti bohle ba ile ba lula lihoteleng 'me ba 11% ba ile ba lula “malolong a mang a lefelloang”
• 30% e bile baeti ba pheta-phetoang
• Kakaretso ea letsatsi le letsatsi ea motho ka mong bakeng sa lihlopha tsohle tsa baeti (ho kenyeletsoa baeti le baeti ba lihotele) e ne e le $217.
• Kakaretso ea letsatsi le letsatsi bakeng sa baeti ba lihotele e ne e le $541
Ho pholletsa le boto, moemeli e mong le e mong oa lefats'e o lumetse hore Beverly Hills e na le boteng bo matla mebarakeng ea bona le hore toropo e tsebahala ka tlhaho ea eona ea takatso e matla, ho shebella batho ba tummeng, sebopeho se kang oasis le bokhabane bo sa feleng.
Mekhoa e meng e arolelanoa:
• Naheng ea US millennials e tsamaea ho feta leha e le neng pele 'me maeto a lelapa a ntse a fetoha ho kenyelletsa maeto a mefuta e mengata.
• UK e bona baeti ba fetang halofo ea baeti ba eang maetong a mafelo-beke 'me baeti ba bangata ba kopanya maeto a bona e le khoebo le boikhathollo, "bleisure"
• Bahahlauli ba Australia ba batla matsatsi a phomolo a ikhethileng. Ho feta moo, baeti ba maemo a holimo ba tsoang sebakeng sena ba banyenyane, ba mahlahahlaha, ba tsamaea le ba lelapa mme ba tsamaea khafetsa.
• Baeti ba Machaena ba rata ho "phela joalo ka motho oa lehae" 'me ba rata ho tseba lintho tseo ba ka li arolelanang ho WeChat
• Bahahlauli ba Maindia ke litsomi tsa maemo - batho ba maemo a mahareng ba fumaneng leruo le lecha 'me ba batla ho sebelisa chelete e ngata holima boleng le liphihlelo tsa sebaka seo. Mecha ea litaba ea sechaba e bohlokoa haholo, empa litaba tse khahlang haholo ke tse mabapi le batho ba tummeng, leha li-micro-influencers li ntse li tsebahala haholo.
• Batho ba Bochabela bo Hare ba ba le khōlo lihlopheng tse nyenyane tse tsamaeang; nakong ea matsatsi a phomolo, baeti ba mefuta e mengata. Sebaka sena se boetse se bona keketseho ea baeti ba millennium ba nkang maeto a makhutšoane pakeng tsa matsatsi a 3 ho isa ho a 4
"Batsamai ba kajeno ba mabothobotho ba batla lisebelisoa tse fokolang le liphihlelo tse ngata," ho bolela McKendrick, ea arolelaneng hore ho tsepamisitsoe maikutlo ho lihlahisoa tse ananelang ho tšoarella le ho fana ka liphallelo.
"Ho bohlokoa ho buisana hore Beverly Hills e na le ho hong bakeng sa mokhoa o mong le o mong oa bophelo. Hore na o tsamaea le ba lelapa, re bona Beverly Hills lekhetlo la pele, kapa re mona bakeng sa phomolo ea beke, khetho e fapaneng e etsa hore ho be bonolo ho tla toropong ea rona, "ho boletse Julie Wagner, CEO oa BHCVB.
Mehato e latelang e kenyelletsa ho sebetsa ka matsoho le Komiti ea Meralo ea Togamaano ea Meya le Moralo oa Ntlafatso ea Sebaka sa BHCVB oo qetellong o sebetsang mabapi le ho thibela Beverly Hills nakong e tlang ka ho sebetsa le baetapele ba khoebo ba lehae ba emelang maemo a fapaneng a fapaneng joalo ka: lihotele, mabenkele, thekiso ea matlo, lireschorente le mekhatlo ea setso. .
