United Airlines Holdings, Inc. (UAL) e phatlalalitse kajeno hore Michelle Freyre o ikopanya le eona boto ea botsamaisi. Freyre ha joale o sebetsa e le Mopresidente, Global Brands, Clinique and Origins, ho The Estée Lauder Companies, moo a ikarabellang bakeng sa ho tataisa ponelopele ea leano la lihlahisoa le ho tsamaisa kholo ea lefats'e.
Boiphihlelo bo pharaletseng ba Michelle mabapi le leano la khoebo le lihlahisoa bo tla mo etsa tlatsetso e ntle ho Boto ea rona ea Batsamaisi e seng e ntse e le matla. United Airlines CEO Scott Kirby. "Karolong e 'ngoe le e 'ngoe ea hae ea pele, Michelle o leka-lekanya mekhoa ea sejoale-joale le ho keteka mabitso a nalane eo a e hlokometseng."
"Re thabetse ho amohela Michelle ho Boto ea Batsamaisi mme re lebelletse temohisiso ea bohlokoa le boiphihlelo boo a tla bo tlisa United," ho boletse Ted Philip, Molula-setulo oa Boto ea Batsamaisi. "Lilemong tse mashome a mabeli tse fetileng, Michelle o 'nile a tataisa tse ling tsa lihlahisoa tse hlaheletseng ka ho fetisisa Amerika le kutloisiso ea hae e rarahaneng ea lihlahisoa tse kholo ho sebeletsa litlhoko tsa bareki ke phihlelo ea bohlokoa e tla tsoela United le Boto ea rona ea Batsamaisi molemo."
Michelle Freyre o itse: "Ke motlotlo ho ba setho sa Boto ea Batsamaisi ho United Airlines le ho kenya letsoho ka boiphihlelo ba ka ba ho aha lebitso, maikutlo a lefats'e le tjantjello ea ho sebeletsa bareki ba nang le temoho ho mofuta o joalo oa boits'oaro, o fetohang le o hlahelletseng. "Joaloka motho ea tsepamisitseng maikutlo holima bareki, ke tsota boiphihlelo bo holimo boo United Airlines e fanang ka bona ho bareki ba eona lefatšeng ka bophara. Ho feta moo, ke ikokobelitse hore ebe ke fumane monyetla ona oa ho emela sechaba sa heso sa Latina.”
Freyre o na le rekoto e netefalitsoeng ea li-brand tse nang le tšusumetso e kholo 'me o amohetsoe ke Fortune, Bloomberg, le Association of Latino Professionals For America e le e 'ngoe ea Latinas ea Amerika e Matla ka ho Fetisisa le e nang le Tšusumetso khoebong. Karolong ea hae ea ho okamela Clinique le Origins, Freyre o etelletse pele matsapa a ho fihlela bareki ba bacha melokong e fapaneng, ha a ntse a boloka boleng ba lihlahisoa. Mokhoa oa hae oa boetapele le boitlamo ba ho etella pele ka kutloelo-bohloko le 'nete li khothalletsa setso se kenyeletsang ho pholletsa le Clinique, Origins le The Estée Lauder Companies.
Pejana, Freyre o qetile lilemo tse 20 ho Johnson & Johnson ("J&J") mesebetsing e fapaneng ea ho bapatsa le ho rekisa, ho kenyeletsoa joalo ka Mopresidente, US Beauty, karolo ea J&J Consumer Health Products. Pele a sebeletsa J&J, Michelle o ne a tšoere maemo a Brand Marketing le lik'hamphani tse ling ho kenyeletsoa Pepsi-Cola Company. O hōletse Puerto Rico 'me o na le BA ho tsoa Yale University le MBA ea Harvard Business School.
Michelle o tla ikopanya le Rosalind Brewer, ea kentsoeng Boto pejana selemong sena. Kamora ho sebetsa ka katleho, Batsamaisi James Kennedy le Carolyn Corvi ba ke ke ba emela likhetho hape selemong sena.
"Ke rata ho leboha Jim le Carolyn bakeng sa ts'ebeletso ea bona ho Boto ea Batsamaisi ba United le ka mosebetsi oa bona o sa khathaleng oa ho thusa ho holisa United ho ba setsi sa lifofane se hloahloa nalaneng ea lifofane," ho boletse CEO oa United Scott Kirby.
