ETOA e Beha Athene Setsing sa 'Maraka oa Bohahlauli ba Lefatše

Baemeli ba fetang 160 ba tsoang indastering ea bohahlauli ea Greece le ea machabeng ba ile ba kopana Athene bakeng sa Khoebo ea Bohahlauli ea Borobong ea Athene, ketsahalo ea selemo le selemo ea B9B ea Motse oa Athene e hlophisitsoeng ka tšebelisano le Mokhatlo oa Europe oa Bohahlauli (ETOA).

E sebelisoa ke Athene Development and Destination Management Agency (ADDMA), ketsahalo ena e ile ea tšoaroa ka la 24-25 Mmesa ka ho nka karolo ha bareki ba amohetseng baeti, barekisi ba lehae, le mecha ea litaba ea machabeng.

Ho tloha qalong ea Travel Trade Athene ka 2013, baeti ba fihlang Athene ba eketsehile ka ho feta 160% 'me likopano tsa Athene le indasteri ea liketsahalo li amohetsoe e le moetapele ea ntseng a phahama' marakeng oa Europe o hlahisang menyetla ea moruo ea lehae.

Selemong sena, ketsahalo ena e ile ea tšoara liboka tse fetang 1,600 tsa B2B pakeng tsa litsebi tsa bohahlauli tsa Greece le tsa machaba nakong ea ketsahalo ea matsatsi a mabeli, ho kenyeletsoa bareki ba fetang 60 ba amohelang le bafani ba 100 ba lehae. Bareki ba neng ba amohetse mebaraka ba ne ba emetse limmaraka tse neng li lebisitsoe ke toropo Europe, United Kingdom, USA le Canada.

Sebokeng sa Phatlalatso se thakholang Khoebo ea Maeto Athene 2023 le ho tšoaea ho qaleha ha nako ea selemo, ramotse oa Athene Kostas Bakoyannis o ile a ikopanya le Yiannis Paraschis, Mookameli e Moholo oa Boema-fofane ba Machaba ba Athene (AIA); Eftichios Vassilakis, Mopresidente oa AEGEAN; le Tim Fairhurst, Mongoli Kakaretso oa ETOA.

Kostas Bakoyannis, Ramotse oa Athene, o ile a hatisa bohlokoa ba ketsahalo ena: “Lekhotla la bo9 la Khoebo ea Maeto Athene le fihlile. Ke ketsahalo e ikhethang e bulang lifensetere le mamati a mangata bakeng sa Athene joalo ka sebaka seo ho eang ho sona. Ka sebele, re na le mabaka a mangata a ho thaba ka tsoelo-pele ea Athens joalo ka sebaka sa bohahlauli, joalo ka lilemong tsa morao tjena re ntse re tlola rekote ka mor'a e 'ngoe. Ho tsena, ho eketsoa e ’ngoe hape: ke lekhetlo la pele historing Athene e amohela matsete a mangata hakana.”

Ramotse oa Athene o lebohile balekane bohle ba kentseng letsoho ntlafatsong ea 'maraka oa bohahlauli oa Athene. “Ke rata ho lebisa liteboho tse kholo ho Monghali Tim Fairhurst, Mongoli Kakaretso oa European Tourism Organisation. Boteng ba hae bo a re tlotla mme ke voutu ya tshepo le tshepo mmarakeng wa Athene. Ke rata hape ho leboha Monghali Vassilakis le Monghali Parashis ka tšebelisano-'moho e babatsehang eo re e hlahisitseng ka This is Athens. Tšebelisano ena ea sechaba le ea poraefete ke monyetla o motle ho rona bohle, hobane e re thusa ho kopanya matla le ho fihlela litholoana tse ntle haholo hammoho. ”

Tim Fairhurst o itse lebitsong la ETOA: "Molao oa pele oa katleho ea bohahlauli ke tšebelisano e ntle lipakeng tsa makala a poraefete le a sechaba. Athene e utloisisa sena, 'me tsoelo-pele ea rona e kopanetsoeng molemong oa bohahlauli bo molemohali bakeng sa baahi le bahahlauli ka ho tšoana e itšetlehile ka eona. Re thabetse ho sebetsa le toropo hape, ho tlisa bareki ba boleng bo holimo ba nang le thahasello ea ho hlahisa lihlahisoa tse ncha. ”

Ntle le kemiso e feletseng ea liboka tsa B2B, 9th Travel Trade Athene e kenyelletsa maeto a mangata le liphihlelo. E boetse e tšoara Τhis is Athens Agora, kopano ea halofo ea letsatsi bakeng sa litsebi tsa bohahlauli ba Greece. Ka letoto la lithupelo tsa thuto, lipuisano le lipuo tse tsoang ho litsebi tse tsebahalang lefatšeng ka bophara tsa indasteri, litsebi tsa Greece tse tlang li na le monyetla oa ho fumana lintlha tsa bohlokoa le ho nts'etsapele boitseanape mabapi le maemo a lefats'e a indasteri ea bohahlauli.

Libui li ne li kenyelletsa Tim Fairhurst, Mongoli Kakaretso oa ETOA; Maria Founta, Hlooho ea Khoebo ea Europe Boroa Bochabela ho Google; Anna Vasila, Hlooho ea Litaba tsa Moshoelella le Indasteri Boemafofaneng ba Machaba ba Athene; Christos Koutsoukos, Motsamaisi e Moholo oa Pōpo oa Cream le Rascal; Elke Dens, Mookameli oa Lefatše oa The Travel Foundation; Ioannis Pallas, Mookameli oa Mokhatlo oa ESAE - European Society of Association Executives; Ngaka Christina Gitsaki, Mohokahanyi wa Khonkerese wa Mokgatlo wa Matjhaba wa Dipuo tse Sebedisitsweng; le Stylianos Filopoulos, Mothehi oa Mokhatlo ka Moqapi.

Athene e tloha matla ho ea ho matla

The 9th Travel Trade Athens e haha ​​​​holim'a selemo se matla bakeng sa indasteri ea bohahlauli ea Athene.

Ka boiteko ba Toropo ea Athene le moralo oa maano oa ADDMA, hammoho le oa This is Athens le Τhis is Athens-Convention & Visitors Bureau, Athene e hapile maemo a eona a pele a lefats'e ho Likhau tsa Lefatše tsa Maeto tsa 2022 joalo ka Sebaka sa Lefatše se Itseng Pele sa Cultural City.

Khau ena e ile ea latela tlhōlo ea toropo habeli ho Likhau tsa Europe tsa Maeto a Lefatše moo Athene e ileng ea reoa "Europe's Leading Cultural City Destination 2022" mme This is Athens-Convention & Visitors Bureau e amohetse sehlooho sa "Europe's Leading City Tourist Board" bakeng sa 2022.

Athene le eona e ntse e rekota thuto e holimo indastering ea liboka tsa lefatše. Athene e maemong a bo 6 ho la Europe le ea borobeli lefatšeng bakeng sa kopano ea mekhatlo ea machaba ho ea ka Tlaleho ea Selemo ea 8 ea International Congress and Convention Association (ICCA), kaha e bile le likopano le liketsahalo tsa machaba tse fetang 2021.

Ho tloha ha e qala ka 2013, Travel Trade Athene e amohetse bareki ba fetang 700 ba tsoang linaheng tse 35. Ka ho phethoa ha 9th Trave Trade Athene, ketsahalo ena e tšehetse likopano tse fetang 19,500 tsa B2B pakeng tsa litsebi tsa bohahlauli tsa Greece le tsa machaba. Ketsahalo ena e hlophisoa selemo se seng le se seng ke Setsi sa Tsamaiso ea Nts'etsopele ea Athene le Sebaka sa Tsamaiso ea Motse oa Athene (ADDMA) ka Ofisi ea This is Athens-Convention and Visitors Bureau e sebetsang tlas'a sekhele sa ADDMA, ka tšebelisano le European Tourism Association (ETOA) .