Boleng kaofela ba lihlahisoa tsa hotele tsa bohlokoa ka ho fetisisa lefatšeng tse 50 li theohile ka 33% (US $ 22.8 billion) ha lekala le ntse le buisana ka ho oa Seoa sa COVID-19.
Hilton o ntse a e-na le sehlooho sa lebitso la hotele ea bohlokoahali lefatšeng, leha a rekota phokotso ea boleng ba lebitso la 30% ho fihlela ho $ 7.6 billion ea US.
Hyatt ke lets'oao le hōlang ka potlako ho top 10 le e le 'ngoe ea lihlahisoa tse peli feela ho rekota kholo ea boleng ba lebitso ho 50 e holimo, ho fihlela 4%.

Lefapha la lihotele le khona ho mamella. Ha lefatše le qala ho buloa hape, re se re ntse re bona ntlafatso e matla maemong a bolulo le ho lula ho pholletsa le boto, ho bonts'a matla a lihlahisoa ho sa tsotelehe moferefere oa selemo se fetileng.

Hilton hape ke lebitso la hotele la bohlokoahali lefatšeng, leha a rekota ho theoha ha 30% ea boleng ba lebitso ho US $ 7.6 billion. Le ha lekeno la Hilton le bile le phello e kholo ho tloha ha ho qhoma lefu la seoa, lets'oa le bontša boits'epo leanong la lona la kholo, le phatlalatsa likamore tse ling tse 17,400 pompong ea lona, e leng se etsang hore ho be le likamore tse ncha tse fetang 400,000 tse reriloeng - ho phahamisoa ha 8% ho selemo se fetileng. Hilton hape e ithorisa ka photefolio ea bohlokoahali ea lihotele, ka lihlahisoa tsa eona tse supileng tse maemong a fihlellang boleng ba lebitso la US $ 13.8 billion.

Mbohale (tlase ho 60% ho isa ho US $ 2.4 billion), e theohetse ho 5^th letheba ho tloha 2^nd, kamora ho lahleheloa ke halofo ea boleng ba lebitso la eona. Selemong se fetileng, lekeno la brand lefats'e ka bophara le fumanehang ka phapusi ka ngoe le ne le le tlase ho 60% ho tloha 2019 mme ho lula ha lefatše e ne e le 36% feela selemong.

Hyatt e hlahloba 2^nd letheba e le e 'ngoe ea lihlahisoa tse peli feela boemong ba ho rekota kholo ea boleng ba lebitso ke Hyatt (ho fihlela ho 4% ho isa ho US $ 4.7 billion). Leha koluoa e amme ts'ebetso ea eona haholo, kholo ea kamore ea Hyatt e bile matla, e bula lihotele tse 72 mme e kena mebarakeng e mecha ea 27. Ntle le moo, lets'oao le ntse le tsoela pele ho saena ho nchafatsa lipeipi tsa lona, tse emelang kholo e fetang 40% ea likamore tsa lihotele tse teng nakong e tlang.

Taj ke eona e matla ka ho fetisisa lefapheng lena

Ntle le ho lekanya boleng ba lebitso ka kakaretso, Brand Finance e boetse e lekola matla a amanang a lihlahisoa, ho ipapisitsoe le lintlha tse joalo ka matsete a ho bapatsa, ho tseba bareki, khotsofalo ea basebetsi le botumo ba khoebo. Ho latela maemo ana, Taj (boleng ba lebitso la US $ 296 milione) ke lebitso la hotele le matla ka ho fetisisa lefats'eng, le nang le lintlha tsa Brand Strength Index (BSI) tse 89.3 ho tse 100 le matla a lekanang a matla a lebitso la AAA.

E tsebahala ka ts'ebeletso ea bareki ba maemo a lefats'e, lihotele tsa mabothobotho li fumana hantle haholo ho Global Brand Equity Monitor ea rona bakeng sa ho nahanisisa, ho tseba, ho khothaletsa le ho tsebahala haholo mmarakeng oa eona oa India.

Ts'ebetsong e atlehileng ea Taj ea leano la eona la lilemo tse 5 - le shebaneng le ho rekisa thepa eo eseng ea mantlha, ho fetoha beng ba matlo le ho fokotsa ho itšetleha ka sebaka sa mabothobotho - ho lateloa ke ho amoheloa ka potlako ha leano la lona le lecha la RESET 2020, le fanang ka moralo oa phetoho ho thusa lebitso le hlotse phephetso ea seoa sena, le kentse letsoho ho keneng hape hoa lebitso boemong ba lekhetlo la pele ho tloha ka 2016 ho 38^th letheba.

Ho sa tsotellehe booking.com ho rekota tahlehelo ea boleng ba lebitso la 19% ho isa ho US $ 8.3 billion, e fihletse Airbnb (tlase ho 67% ho isa ho US $ 3.4 billion) le Sehlopha sa Trip.com (tlase ho 38% ho isa ho US $ 3.5 billion) ho ba mofuta oa bohlokoahali le oa bohahlauli lefatšeng. Letšoao le oang ka potlako selemong sena, Airbnb, le ile la fokotsa kotara ea basebetsi ba lona selemong se fetileng, mme la qobelloa ho fokotsa mehato e mecha eo le neng le e-na le eona pompong, ho kenyeletsoa libaka tsa boiketlo le lifofane.

Happy Valley (ho theoha ho 37% ho isa ho US $ 1.2 billion) ke lets'oa le matla ka ho fetisisa la lefapha lena, ka lintlha tsa BSI tse 84.1 ho tse 100 le matla a lekanang a brand ea AAA.

Barekisi ba bacha ba bararo ba maemong

Ho na le ba kenang sehlopheng se secha selemong sena, AMC Theatre (boleng ba lebitso la US $ 1.8 billion) ho 7^th, Priceline (boleng ba lebitso la US $ 1.5 billion) ho 8^th, 'me Shenzhen mose ho maoatle Chinese Town (boleng ba lebitso ho US $ 1.3 billion) ho 9^th.

Lenaneo le leholo ka ho fetisisa lefatšeng la libaesekopo, AMC, le sokola ha libaesekopo li ne li koaloa har'a lefatše. Mofuta ona o tla ts'epa hore leruo la bona le tla fetoha ha bareki ba qala ho khutlela skrineng se seholo hanyane mme li-blockbusters tse liehileng li qetella li lokollotsoe.

Barekisi ba bararo ba bacha ba ntšitse mefuta e meraro ea maeto a likepe, a theohileng maemong a selemo sena: Royal Caribbean International, Norwegian Cruise le Carnival Cruise Lines.

Lihotele tsohle li ne li lula li feto-fetoha ha li fana ka HMelemo ea otel Elite ho litho.

Source: Boikhathollo le Bohahlauli ba Lichelete tsa Brand 10 2021

SEO U LOKELANG HO SE NKA HO SEHLOOHO ENA:

While Hilton's revenue has taken a significant hit since the outbreak of the pandemic, the brand is showing confidence in its growth strategy, announcing a further 17,400 rooms to its pipeline, bringing the total to over 400,000 new rooms planned – an uplift of 8% on the previous year.
As the world begins to open back up again, we are already witnessing a strong improvement in bookings and occupancy levels across the board, showcasing the strength of brands despite the turmoil of the last year.
The fastest falling brand this year, Airbnb, cut a quarter of its workforce last year, and was forced to scale back on new initiatives that it had in the pipeline, including luxury resorts and flights.