Phuputso e entsoeng ke Maindia ea motsamaisi oa bahahlauli e bonts'a boits'oaro ba mantlha ba bareki le mekhoa ea maeto. Phuputso e entsoeng India e kenyelelitse: bareki ba 2500 ka har'a metros tsa India le litoropo tsa Tier 1 & 2 (ho kenyeletsoa Mumbai, Delhi, Bengaluru, Chennai, Kolkata, Hyderabad, Pune, Lucknow, Guwahati, Jamnagar, Surat, Vizag, Indore, Jaipur, jj.), e koahelang lihlopha tsa lilemo tse 4: ka tlase ho lilemo tse 30, lilemo tse 31-44, tse 45-59 le tse 60 ho ea holimo; 76% e le karolong ea lilemo tse 28-55.
Leeto le ntse le eketseha - Maindia a tla tsoelapele ho etela: 14% ea ba arabelitsoeng e bonts'itse hore ba kanna ba tsamaea ka 2020 hang ha lithibelo li tlosoa. Ha ba arabelitsoeng ba 45% ba rerile ho chechisetsa matsatsi a bona a phomolo ho 2021, 41% ha ba na qeto. Linako tsa mekete li khethiloe ka 2020: ekaba Pulungoana (29%) kapa Tšitoe (50%).
Bakhanni ba Key Travel: Batho ba 72% ba arabelitsoeng ba khethile mabitso a tsebahalang leetong la bona - ho kenyeletsoa le bahahlauli, liketane tsa hotele, jj. Boemo ba bophelo bo botle le polokeho e le eona ntho ea mantlha e tšoenyang 75% ea ba arabelitsoeng ka 35% e ikemiselitseng ho eketsa chelete eo ba e sebelisang ho netefatsa se tšoanang.
Bohahlauli ba lapeng bo ikemiselitse ho nka karolo ea mantlha: Matsatsi a phomolo ea lapeng e bile khetho ea pele ea ba arabelitsoeng ba 64%. Libaka tse khethiloeng e ne e le Ladakh (20%), Goa (17%), North East (15%), Kerala (11%); Himachal Pradesh le Kashmir ba ile ba latela haufi-ufi; Bhutan (17%) k'honthinenteng e tlase ea India. Ho ne ho boetse ho khethoa libaka tse hole haholo, ho kenyeletsoa Coorg, Ooty, Mussoorie, Shimla, Amritsar, Munnar, jj.
Bahlahlobi ba 36% ba bontšitse khetho ea matsatsi a phomolo a machabeng. Libaka tse haufinyane (Thailand, Singapore, Malaysia, Dubai, Abu Dhabi) li bone thahasello e matla (41%). Libaka tsa maeto a malelele tseo ka tloaelo li pakang tlhoko ho Q4 le tsona li hlahile, joalo ka Australia le New Zealand (20%); USA (16%). Ho hlokomelehang ke tlhoko ea bohlokoa bakeng sa Yuropa ho 38%; Libaka tse ratoang li kenyelletsa Switzerland, France, Germany, UK, Czech Republic
Boholo ba Sehlopha: Ba arabetseng ba bontšitse khetho e hlokomelehang mabapi le ho tsamaea ka lihlopha tse nyane - haholoholo ka lebaka la bophelo bo botle / bohloeki. 63% ea ba arabelitsoeng ba ne ba sekametse ho tsamaea ba le bang, le ba malapa a bona a haufi / a haufi kapa metsoalle / basebetsi-'moho; 25% ea ba arabelitsoeng ba khethile ho tsamaea ka lihlopha tse nyane tsa balekane ba ka tlase ho 20 mme 12% ba khethile sehlopha sa boholo ba 35+.
Nako ea matsatsi a phomolo: 86% ea ba arabelitsoeng ba khethile matsatsi a phomolo lipakeng tsa matsatsi a 4-11 (51% ba khetha matsatsi a 4-7, 35% ba khetha matsatsi a 8-11); 14% ba khethile matsatsi a phomolo a fetang matsatsi a 12.
Phetoho Mefuteng ea Phomolo ea Matsatsi a Phomolo - Matsatsi a Phomolo a Bohlokoa / a Pocket-Friendly: 67% ea ba arabelitsoeng ba re ba tla sebelisa chelete e ka tlase ho Rs. 1 lakh ka motho ka mong matsatsing a phomolo a tlang, ha 11% e boletse hore ba tla sebelisa Rs. Li-lakh tse 2 ka motho ka mong.
Litsela tsa ho Boloka: Bareki ba ile ba tsoela pele ho bontša thahasello ea ho ama / ho netefatsa phihlello ea bona ea ho tsamaisa libaka- ka 58% ba khetha ho reka matsatsi a phomolo ka mabenkele kapa litšebeletso tsa lapeng (38% ea mabenkele le 20% ea ho etela hae). Sena se ile sa lateloa ke 40% ea ho khetha liteishene tsa inthanete (Webosaete / App) le 12% e bolelang khetho ea puisano ea video.
SEO U LOKELANG HO SE NKA HO SEHLOOHO ENA:
- Consumers continued to express interest in a personal touch/reassurance to their travel booking experience- with 58% opting to purchase holidays through retail outlets or home service (38% retail and 20% home visits).
- 25% of respondents preferred to travel in small groups of below 20 co-travelers and 12% opted for a group size of approximately 35+.
- A domestic holiday was the first choice of 64% of respondents.
