Index ea Lipstick

Ha u le Pelaelo, Apara Bofubelu!

nka fana ka bopaki; basali ba bacha, ba matla a phahameng, ba inehetseng ba ne ba petetsane ka har’a Metropolitan Pavilion ea New York, ba sututsa le ho sututsa ho ea fihla ho barekisi ba neng ba phakisa ba kenya lihlahisoa tsa bona tse ikemetseng tsa litlolo le lihlahisoa tsa letlalo ka mekotleng ea mabenkele.

E ne e le letsatsi le batang, le le metsi, le le tshosang - dibeke tse mmalwa pele ho Keresemese. Literata li ne li batla li se na letho; ke bareki ba ’maloa feela ba sebete ba neng ba le sebete ka ho lekaneng le ho tšoenyeha ka ho lekaneng, ho siea boiketlo ba libethe tsa bona ho sebetsana le phephetso ea ho rekela metsoalle le ba lelapa.

Libaka tse thata li ne li tletse ka litsebi tsa litlolo le borakhoebo ba mahlahahlaha ba litlolo / tsa tlhokomelo ea letlalo ha basali ba bacha ba bangata ba ntse ba ba pota-potile ka ho hloka mamello bakeng sa lihlahisoa, likeletso, esita le ho haka. Haeba motho ea tsoang polaneteng e ’ngoe a ne a ka lula sebakeng sena, ba ka be ba ile ba lumela hore ona ke monyetla oa ho qetela oa hore basali bana ba bacha ba reke litlolo.

Ho ka 'na ha e-ba le matšoenyeho mabapi le ho fokotseha ha tšebeliso ea chelete e fumanehang ho tloha ho basali ba lilemo li 18-35 ba nang le likarete tsa mokoloto; leha ho le joalo, haeba ho ne ho e-na le motho ea neng a ntse a behile leihlo libukeng tsa chelete Makeup Show litafole tsa barekisi, u ne u tla utloisisa ka potlako hore ho reka ka potlako li-eyeshadows, mascaras le li-wigs, ho tlisa pososelo e pharaletseng lifahlehong tse ngata, e ne e le phello ea bareki bana ba matla a phahameng ba nang le phihlelo ea mefuta e mengata ea litlolo.

TABS Analytics, thutong ea bona ea bobeli ea selemo le selemo ea US Cosmetics, e fumane hore basali ba lilemo tse sekete (18-34) ba sebelisa chelete e ngata ho reka lihlahisoa tsa botle 'me ba na le menyetla e imenneng habeli ea ho ba bareki ba boima (ho reka mefuta e 10+ ea lihlahisoa ka selemo) le akhaonto ea 47 liperesente tsa bareki bohle ba boima.

Makeup = Phallo e Ntle ea Chelete

Indasteri ea litlolo ke e 'ngoe ea limmaraka tsa bohlokoahali tsa lefats'e, mme USA e nka boemo bo boholo sebakeng sena. Palo e ntseng e eketseha ea batho naheng ka bophara ba rekang tlhokomelo ea botho le lihlahisoa tsa botle ea hlolla:

Hoo e ka bang $49.2 bilione e hlahisoa ke thekiso ea litlolo USA selemo le selemo; $ 500 limilione tse likete lefatšeng ka bophara.

Ka 2020, Amerika Leboea e ne e le karolo ea 24% ea 'maraka oa lefats'e oa litlolo. Linomoro tsa hajoale li beha sebaka sa Asia Pacific e le moreki e moholo oa litlolo. Ka har'a 'maraka oa litlolo tsa Europe, Jeremane e sebelisitse litlolo tse kholo ka ho fetisisa ka 2021, tsa boleng ba li-Euro tse ka bang limilione tse likete tse 13. Sena se ile sa lateloa ke Fora le Italy, hoo e ka bang li-Euro tse limilione tse likete tse 12 le li-Euro tse limilione tse likete tse 10.6, ka ho latellana.

Ka karolelano, Maamerika a qeta ho tloha ho $110 - $313 ho litlolo ka khoeli e 'ngoe le e 'ngoe.

Lihlahisoa tsa Skincare li etsa karolo ea 42 lekholong ea indasteri ea litlolo, e emelang karolo e kholo ea 'maraka.

Bohlokoa ba Mecha ea Sechaba

1. Ka 2020, leha ho na le seoa sa lefats'e mme e mong le e mong a ipapisitse le marako a bona, indasteri ea botle le litlolo e theohile ka liperesente tse 8 feela.
2. Hoo e ka bang liperesente tse 61 tsa bareki bohle ba botle ba ile ba latela mefuta ea litlolo kapa ba etela mofuta oa litaba tsa sechaba (Phuptjane 2019), e leng se ileng sa etsa hore puisano ea litaba tsa sechaba e be bohlokoa haholo bakeng sa lihlahisoa tsa litlolo.
3. Mecha ea litaba ea sechaba ke moetapele oa ho tlisa tlhahisoleseling ea litlolo ho bareki e lumellang lihlahisoa ho theha tšepo ho bareki ba bona le ho rekisa lihlahisoa tsa bona ka nepo.
4. Likhakanyo li fana ka maikutlo a hore liperesente tse 37 tsa bareki hangata ba fumana lihlahisoa tse ncha tsa litlolo ka lipapatso tsa litaba tsa sechaba.
5. Liperesente tse 66 tsa bareki ba sibolla marang-rang mecheng ea litaba tsa sechaba ka lebaka la lintlha tse ntlafalitsoeng maqepheng a marang-rang a marang-rang, hammoho le melaetsa e tsoang ho li-blogger tsa litsebi le litumellano tsa batho ba tummeng.

Boetapele ba Brand

Mokhatlo oa machaba oa Fora, L'Oréal, e thehiloeng ka 1909, ke feme e kholo ka ho fetisisa ea botle lefatšeng ka thekiso ea liranta tse limilione tse likete tse 34. Ka 2021, karolo ea 20 lekholong ea indasteri ea litlolo e laoloa ke k'hamphani e arolelana Europe Bophirimela. Unilever PLC, ea machaba ea Borithane, e qalile ka 1929, e rekisa lidolara tse limilione tse likete tse 26, 'me e maemong a bobeli sethaleng sa lefatše. Khamphani e tsamaisa lihlahisoa linaheng tse 190 tse nang le mabenkele a limilione tse 25 lefatšeng ka bophara. Khamphani e na le lihlahisoa tse 50 tse holimo tsa bareki lefatšeng ka bophara.

Lilemong tse peli tse fetileng eTN e ile ea botsa hore na litlolo tsohle li lokela ho ba Litlolo tsa Halal.

Litlolo. (2022, December 29). Ho Wikipedia.

Sebaka sa boraro se tšoaroa ke ba Likhamphani tsa Estee Lauder e thehiloeng US. E qalile ka 1946, e beha thekiso ea boleng ba $ 16 limilione tse likete 'me e emela lihlahisoa tse fetang 25 tsa skincare, litlolo, monko o monate le tlhokomelo ea moriri tse rekisoang linaheng tse 150 ka mabitso a marang-rang a kenyeletsang Estee lauder, Aramis, Clinique, Lab series, Origins. , Tommy Hilfiger, DKNY, MAC, la Mer, Bobbi Brown, Aveda, Jo Malone London, Smashbox, Michael Kors, Darphin Paris, Tom Ford Beauty, Ermenegildo Zegna, Serin, Bumble, and Bumble, Le Labo, Glamglow Killian Paris, Too Sefahleho, Ngaka Jart, Ea Tloaelehileng le NIOD.

Ho laola sebaka sa bone ke Khamphani ea Procter & Gamble e thehiloeng ka 1837 'me e tlaleha thekiso ea liranta tse limilione tse likete tse 14.4. Lihlahisoa tsa lihlahisoa li kenyelletsa Hlooho le Mahetla, Thabang, Herbal Essences, Pantene, Olay, Safeguard, Old Spice, Lekunutu, le SK-11. Shiseido, moahi oa linaha tse ngata oa Japane, o hapile boemo ba bohlano 'marakeng oa lefats'e mme a beha thekiso e fetang $9 bilione. Khampani e 'ngoe e ka sehloohong ea litlolo (le moetapele oa' maraka ho tloha qalong ea lekholo la bo20 la lilemo) e sirelelitsoe ke Bath & Body Works, e tšoereng sebaka sa botšelela. E qalile ka 1990, setsi sena sa machaba se thehiloeng United States ke feme ea bokhabane e holimo ka ho fetisisa e rekisoang ka boleng ba liranta tse libilione tse 7.9.

Johnson le Johnson e nka sebaka sa nomoro ea 7. E thehiloe ka 1886, thekiso ena ea litlaleho tsa machaba e thehiloeng US ka $ 7.7 limilione tse likete tse nang le lihlahisoa tse kenyeletsang Johnson Baby Products, Aveeno, Clean & Clear, Lubriderm, Neutrogena, Vivi, le Bloom. Sebakeng sa borobeli ke LVMH e thehiloeng Fora. Mokhatlo o shebaneng le mabothobotho, o tlaleha thekiso ea liranta tse libilione tse 7.5 ho tsoa mefuteng e kenyelletsang Christian Dior, Miss Dior, J'Adore Infinissime, le litlolo tsa Rouge Dior. Khamphani e boetse e na le Tag Heuer, Louis Vuitton, Givenchy, Tiffany & Co., Bulgari, Acqua Di Parma, le Marc Jacobs Beauty.

Batloang/ Ho batloa

Ka 2020, hoo e ka bang $ 1.96 bilione e entsoe ka thekiso ea litlolo tsa mahlo mme $ 1.9 billion e hlahisitsoe thekisong ea litlolo tsa sefahleho. Mascara e ne e le sehlahisoa se kenyang chelete e ngata karolong ea litlolo tsa mahlo, e lateloa ke liipone, meriti ea mahlo le litlolo tsa lintši. Litlolo tsa litlolo tsa Neutrogena e ne e le sehlahisoa se nang le phaello e ngata karolong ea litlolo tsa sefahleho.

Botle ba Ulta ke morekisi ea ka sehloohong oa bophelo bo botle le botle naheng ea Amerika. Ka selemo sa 2019, lebenkele la mabenkele le hlahisitse hoo e ka bang $ 7.4 bilione ka thekiso ea mabenkele. Sephora e ne e le ka morao ho Ulta ho hlahisa $ 5.9 bilione thekisong ea thekiso selemong sona seo.

The Lip Stick Index: Economic Indicator

Ho Wikipedia

E thehiloe ke mojalefa oa Estee Lauder, bilionea Leonard Lauder o hlokometse kamoo, nakong ea moruo, ha tšebeliso ea chelete ea bareki hangata e theoha, thekiso ea lihlahisoa tsa hae e hlile e eketseha. O ile a beha lebaka la hore le hoja bareki ba ka ’na ba fokotsa ho reka lintho tseo ba sa li rateng, ba ntse ba sebelisa chelete ho reka “mabotho a theko e tlaase” a hlahisang Lip Stick Index.

Lipstick ha e amehe ke likhatello tsa inflation mme sehlahisoa se fana ka menyetla e mengata ea phaello. The tube of lipstick e hlahisoa ka theko e ka bang $2.50 'me basali ba ikemiselitse ho sebelisa chelete e ka holimo ho $35 (ke hore, Christian Louboutin Velvet Matte mmala oa molomo: $90 ho Sephora; Bond #9 mmala oa molomo: $105 ho Bloomingdale's).

Indasteri ea litlolo ha e tsamaisane le keketseho ea litheko tsa likarolo tse ling. NielsenIQ e tlaleha hore le hoja litheko tsa thepa e pakiloeng ke bareki li eketsehile ka liperesente tse 8 qetellong ea 2021, thepa ea bophelo bo botle le botle e eketsehile ka liperesente tse 4 feela. Ho fapana le lihlahisoa tsa lijo kapa lisebelisoa tsa elektroniki, litlolo ha li amehe joalo ka litheko tsa matla, ho feta litšenyehelo tse amanang le ho paka le ho tsamaisa thepa.

Lipstick e fa basebelisi ho hong ho fetang melomo e mebala-bala.

Ho theosa le histori, basali ba ne ba amahanya ho tlotsa litlolo e le ketso ea ho hanyetsa le ho lokolla. Litsebi tsa kelello li hokahane le lipstick tse mebala e khanyang (ho kenyeletsoa le sesebelisoa sa bullet-sheped applicator), e le mofuta oa lihlomo kapa tšireletso khahlanong le lefats'e. Ka Phuptjane 2022 (tlaleho ea Sehlopha sa NPD) e fumane hore thekiso ea lipstick e eketsehile ka liperesente tse 48 ho feta 2021.

Makeup Show (TMS)

MakeUp Show/Shop ke ketsahalo e amohelehang New York Manhattan, kaha e thusa bo-ralifeshene ho fumana lihlahisoa tsa bona tsa litlolo le tsa tlhokomelo ea moriri tseo ba li ratang ka ho fetesisa sebakeng se lefshoang ho bona le lenyora la bona la phihlello e potlakileng ea litlolo le li-skincare brand tse fetang 40. theolelo ea litsebi le litheko tsa thekiso ea sampole. Khothatso e 'ngoe ea ho ba teng lenaneong ke monyetla oa ho itlosa bolutu ka litsebi tsa litsebi tsa litlolo tse kenyeletsang Renny Vasquez ea emelang Pat McGrath Labs, Jake Aebly (Alcone Company) ea rutang Glitz le Glam, le Danessa Myricks, moetsi oa litšoantšo le mong'a brand.

© Dr. Elinor Garely. Sengoloa sena sa litokelo tsa mantlha, ho kenyeletsoa linepe, se kanna sa hlahisoa bocha ntle le tumello e ngotsoeng ea mongoli.