Ts'ebetso ea linaha
Mabapi le ts'ebetso, tsa Europe li ntle haholo bakeng sa palo ea likopano tsa machaba tse khothalletsoang ke mekhatlo. Ho Top 20 Destination Performance Index of the International Congress and Convention Association (ICCA), 70% ea linaha le 80% ea litoropo ke libaka tsa Europe. Linaha tsa Asia (15%) le linaha tsa Amerika Leboea (10%) lia latela, ha Oceania, e emetsoeng ke Australia, e na le karolo ea 5%. Spain e tlolela libaka tse 2 ha e bapisoa le 2019 mme e fetoha sebaka sa bobeli sa liboka lefatšeng ka bophara kamora United States e lutseng e le sebakeng sa pele bakeng sa palo ea likopano tse tšoaroang. Kamora hore Jeremane e be sebakeng sa 3 le Fora sebakeng sa 4, Italy ka 2021 e fumana sebaka sa bohlano, e feta United Kingdom e theohileng boemong bo le bong ha e bapisoa le 5.
Boemo ba litoropo
Boemong ba litoropo, Roma e kena maemong a holimo a 20 mme e maemong a 16. Ka 2021, liketsahalo tse 86,438 boteng kapa ka sebopeho sa lebasetere tse tšoaretsoeng Italy ka kholo ea 23.7% ha e bapisoa le 2020, bakeng sa barupeluoa ba 4,585,433 (+ 14.7% ka 2020). Nako e tloaelehileng ea liketsahalo e ne e le matsatsi a 1.34, tumellanong le 2020 (1.36).
52.5% ea liboka le libaka tsa liketsahalo li ka Leboea, 25.5% e Setsing, 13.9% ka Boroa, le 8.1% lihlekehlekeng. Karolong e ka Leboea e amohetse 65.2% ea liketsahalo tsa naha ka keketseho e ka bang 29.0% ho feta 2020.
Lihotele tsa likopano, tse emelang 68.4% ea libaka tsohle tse hlahlobiloeng, li etsa karolo ea 72.8% ea liketsahalo tsohle (lintlha tse tsoang ho Setaliana sa Observatory of Congresses le Liketsahalo - Oice - Federcongressi).
Litifikeiti tsa boleng
Mabapi le litifikeiti tsa boleng tse ipapisitseng le maemo a machabeng, 22% ea libaka tse arabelang ho ETSA/ Ptsclass tlhahlobo, bonyane e le 'ngoe: 16.3% e na le setifikeiti se le seng feela, 3.1% e na le tse peli,' me 1 e na le 1% ea tse tharo, ha 1.5% e fumane mangolo a mane kapa ho feta a fapaneng.
Ha ho nahanoa ka mefuta e fapaneng ea libaka, 26.7% ea litsi tsa congress le libaka tsa lipontšo tsa congress li na le bonyane setifikeiti se le seng, se lateloa ke lihotele tse nang le likamore tsa liboka (25.7%), libaka tse ling (18.5%) le matlo a nalane (8.9%).
Tšebeliso ea lichelete tsa machaba
Ka 2021, tšebeliso ea lichelete tsa machaba maetong a khoebo ho ea Italy ka 2021, hoo e ka bang li-euro tse limilione tse likete tse 4.3 (+ 50.8% ka 2020), e ile ea eketseha ho feta bakeng sa matsatsi a phomolo (+ 16.8%). Ho na le baeti ba machabeng ba limilione tse 10.8 ba eang Italy ka mabaka a khoebo ka 2021 (+ 18.2% ka 2020) bakeng sa kakaretso ea masiu a limilione tse 33 (+ 16.7%) (Mohloli: Ofisi ea Lithuto mabapi le data ea Banca ea Italy).
Likhoeling tse 6 tsa pele tsa 2022, baeti ba tsoang kantle ho naha ho ea Italy ka mabaka a mosebetsi ba sebelisitse li-euro tse ka bang limilione tse likete tse 3 (mohloli: Lefapha la Lipatlisiso mabapi le data ea nakoana ho tsoa Banka ea Italy - 2022).
Matla ka 2026
Lekala la MICE le tla fumana matla a nako e fetileng ka 2026. “Katleho ea libokeng tsa sefahleho e tla tlameha ho ipapisa le boleng ba litaba le tlatsetso eo sebaka se ka fanang ka eona ho fihlela sepheo sa ketsahalo eo, "ho boletse Roberta Garibaldi oa ENIT, a eketsa:
"Ka ts'ehetso ea likarolo tse fumanehang, tlhahiso ea boiphihlelo bo sebetsang ba marang-rang, botsitso."
"Re hloka ho tsepamisa maikutlo holim'a boleng ba kelello boo sebaka seo re eang ho sona se ka fanang ka sona ho kopana le litšebelisano lipakeng tsa sechaba le tsa lekunutu. Liphihlelo tse sebetsang tsa marang-rang ka lehlakoreng la mohlophisi e tla ba tsa bohlokoa bakeng sa katleho le ho khutlisa matsete a kopano ea sefahleho. ”
Lintlha tsa khetho ea libaka
Haeba re sekaseka lintlha tse fumanehang, rea hlokomela "hore na boikemisetso ba lintlha tse kang botumo, ho fumaneha ha libaka, maemo a tikoloho, boemo ba leholimo, menyetla e eketsehileng ea likopano, litšobotsi tsa libaka tsa bolulo bakeng sa boleng le litekanyetso li eketsehile hakae," Garibaldi o tiisitse. , “le mokhoa oa ho ikamahanya le meaho e nang le likamore tse fokolang tse nang le kamohelo e tloaelehileng ea baeti. Thahasello e eketsehile meahong e nang le libaka tse ka ntle tse nang le maemo a feto-fetohang a sebaka, tlhokomelo ea botsitso, lijo le veine le lisebelisoa tse tsoetseng pele tsa theknoloji, "ho phethela Mofumahali Garibaldi.
Seteishene sa Italy se tla buloa ho IMEX America ho tloha ka la 11-13 Mphalane 2022.
eTurboNews ke molekane oa media bakeng sa IMEX.
SEO U LOKELANG HO SE NKA HO SEHLOOHO ENA:
- “The success of face-to-face meetings will have to be based in the future on the quality of the contents and on the contribution that the destination can give to achieving the objectives of the event,” said Roberta Garibaldi of ENIT, adding.
- If we analyze the available data, we realize “how much the determination of factors such as reputation, accessibility of places, environmental factors, climate, extra conference opportunities, the characteristics of the accommodation facilities for quality and standards has increased security,” Garibaldi affirmed, “and how to orient oneself also on structures with fewer rooms with a more familiar hospitality.
- Effective networking experiences on the part of the organizer will be essential for the success and return on investment of the face-to-face meeting.
