Ts'ebetso ea dijithale le boiqapelo ke senotlolo sa ho pholoha ha li-SME ha indasteri ea maeto e hlaha ho tsoa ho litlamorao tsa COVID-19 ho latela tlaleho ea Mokhatlo oa Pacific Asia Travel Association (PATA), e senotsoeng 'Marakeng oa Leeto la Lefatše kajeno.
Tlaleho ea lipatlisiso ea PATA "Karolo ea Lits'ebeletso tsa Tsamaiso ea Marang-rang (OTAs) ho ts'ehetsa Asia-Pacific SMEs in Recovery" e ikemiselitse ho fana ka leseli ho thusa likhoebo tse nyane le tse mahareng (li-SME) sebakeng sa kamohelo ea baeti le tsa bohahlauli tse etsang karolo e kholo ea bafani ba maeto , ha li ntse li potoloha le ho ikamahanya le sefahleho sa Covid-19.
Ka lefu la seoa le fetohang ka mokhoa o makatsang hore na bareki ba tsamaea le hokae, ho bohlokoa bakeng sa likhoebo tsa kamohelo ea baeti, haholo-holo li-SME, ho fetola ts'ebetso ea bona hore e atlehe ka har'a tikoloho ea dijithale ea lefats'e. Tlaleho e totobatsa libaka tsa bohlokoa moo liforomo tsa maeto a dijithale le mebuso li ka ts'ehetsang li-SME tsa bohahlauli tikolohong ea Asia Pacific.
- Li-SME li sebelisa liforomo tsa dijithale tsa OTA ho potlakisa ho fola. Ho na le phetoho lipakeng tsa kamano e matla lipakeng tsa li-SME le li-OTA, ka tsa morao-rao li ananeloa le ho ananeloa haholo joalo ka molekane oa theknoloji, data le thekiso. Ho bohlokoa ho bafani ba kamohelo ea baeti ba SME ho utloisisa mekhoa le ho fihlela bamameli ba bacha linakong tsena. Ho sebelisa li-OTA tsa li-SME ho ka fokotsa matsete a bona a holimo haholo-holo ho potoloha likarolo tsa litefo, tšehetso ea bareki le boiteko ba ho bapatsa. Li-OTA li boetse li atolositse menyetla ea phapano ea libaka, ho thusa ho khanna bohahlauli metseng ea bobeli le ea boraro. “Re bone ho tsitlella hore li-OTA li etse ho fetang feela ho rekisa likamore. Ba ntse ba re thusa ka litšebeletso tse ling, 'me sena se re thusa haholo ho tseba litlhoko tsa rona le ho khanna thekiso e ngata. " ho bolela ho amohela baeti SME Thailand.
- Ts'ebeliso ea tlhaiso-leseling ea data e tla ba bopaki ba li-SME nakong e tlang ha ba ntse ba hahlaula sebaka sa kajeno se feto-fetohang sa indasteri ea maeto le bohahlauli. Li-OTA ke balekane ba theknoloji ba behiloeng hantle ho thusa ho fa li-SME kutloisiso e felletseng ea leseli la data ho ntlafatsa likhoebo tsa bona. Litlhahisoleseling tsa data li ka sebelisoa ho ntlafatsa lekhetho ka ho batla meta, ho ithuta ka mochini, bohlale ba maiketsetso. phapang ea lihlahisoa le setsi sa sethala. "Li-OTA joale li sebelisa theknoloji ea AI ho hlophisa litefiso ho bareki mme seo se tla ba monate haholo. Sena se kanna sa lumella li-SME ho bapisa lihlahisoa le lits'ebeletso tsa rona le bareki ba nang le bokhoni bo phahameng le ho khanna li-ROI tse betere. ho bolela ho amohela baeti SME ho la Singapore.
- Li-SME li kopa mebuso ho sebetsa le li-OTA ho matlafatsa ho hlaphoheloa ha maeto ka mor'a COVID. Nakong ena ea bohlokoa ea ho hlaphoheloa, tšebelisano-mmoho ea poraefete le sechaba e tla matlafatsa boits'epo ba maeto, moo mmuso oa lehae o ka sebelisang boiphihlelo ba khoebo ea poraefete ho bona le ho theha menyetla e mecha ea ho ntlafatsa indasteri, likhoebo le maphelo a anngoeng ke COVID, le ho lula e loketseng tikolohong e fetolang moruo. "Mmuso o ka etsa ho hongata ho hokahanya lekala la poraefete, haholoholo mabapi le ho nka liqeto le ho bapatsa ka tšebelisano." - motsamaisi oa bahahlauli SME Indonesia.
Phuputso e boetse e sheba maemo a fetohang a indasteri ea maeto le bohahlauli le hore na li-OTA li potlakisitse kholo joang tikolohong eo li-OTA tse thehiloeng ho APAC li emelang ho feta karolo ea boraro ea lipeeletso tse akaretsang tsa lefatše.
“Lits'ebeletso tsa Tsamaiso ea Marang-rang (OTAs) li bapala karolo ea bohlokoa molemong oa ho hlaphoheloa, moo li-SME li ka kenyang tlhaiso-leseling ea tsona le ho di digitisha molemong oa ho ikamahanya le maemo le ho aha botsitso ba nako e telele. Re na le tšepo ea hore indasteri e tla qetella e fola ha mebuso le makala a ikemetseng a kopana ho netefatsa hore ha ho motho ea salang morao. Re labalabela ho sebetsa le balekane ba rona, joalo ka Agoda, ha re ntse re tsoela pele ho utloa ho tsoa ho ba sebelisang SME le hore na re ka ntšetsa pele puisano joang mabapi le bokamoso ba maeto le bohahlauli tikolohong ea Asia Pacific, e tšoarellang hape e kenyeletsang bohle, ”Ho bolela Dr. Mario Hardy, CEO oa Pacific Asia Travel Association.
“Beng ba hotele ba atlehileng ba sebelisa data le theknoloji bakeng sa ho ntlafatsa litheko le ho bapatsa. Khoebo e ntseng e eketseha, likhoebo tse ngata tsa bohahlauli tsa SME li iphumana li le lehlakoreng le fosahetseng la tech moat - li sa khone ho etsa li-analytics tsa data tse rarahaneng le ho bapatsa lefatšeng ka bophara ka tlung. Tlaleho ena e bonts'a kamoo li-SME li atlehileng ho sebelisa lipolanete tse kang Agoda ho natefeloa ke melemo ea mahlale a morao-rao ho fihlela bamameli ba shebiloeng ka laser libakeng tse hole tsa lefats'e. Agoda e boetse e thusa lihotele tsa SME ho nka karolo mananeong a 'maloa a ts'ebelisano' moho Asia. Li-SME li kopa tšebelisano 'moho lipakeng tsa mebuso le liforomo tsa mahlale ho thusa ho nchafatsa indasteri ea bohahlauli. " ho bolela Greg Wong, Motsamaisi ea Tsamaisang oa Litaba tsa Lefats'e ho Agoda.
SEO U LOKELANG HO SE NKA HO SEHLOOHO ENA:
- PATA's research report “The role of Online Travel Agencies (OTAs) in supporting Asia-Pacific SMEs in Recovery” aims to provide insights to benefit small and medium enterprises (SMEs) in the hospitality and tourism space that make up a large proportion of travel providers, as they pivot and adapt in the face of COVID-19.
- We look forward to working with our partners, such as Agoda, as we continue to hear from SME operators and how we can advance the discussion around the future of travel and tourism in the Asia Pacific region, one that is sustainable and inclusive for all,” says Dr.
- During this crucial recovery period, more private-public collaboration will boost travel confidence, where the local government can draw on the private sector's commercial expertise to spot and create new opportunities to improve the industry, businesses and lives impacted by COVID, as well as stay relevant in the transforming economic environment.
