E lutse e behiloe joalo ka 'maraka o holimo oa phepelo oa Philadelphia bakeng sa ketelo ea mose ho maoatle, ka baeti ba fetang 108,000 ba tlileng toropong ka 2017, Philadelphia Convention and Visitors Bureau e ile ea etela United Kingdom ho khothaletsa ketelo ea Philadelphia. Likopano tsa bohlokoa le liofisiri tsa mmuso le baemeli ba mekhatlo, ka kopanelo le ofisi ea ramotse Jim Kenney, e ne e le karolo ea leeto, le nkileng libeke tse peli ho elella bofelong ba Mphalane le mathoasong a Pulungoana. Boetapele ba PHLCVB bo kopane le batsamaisi ba American Airlines le British Airways e le ho buisana ka lipalangoang le mokhoa oa ho fihlella lipakeng tsa libaka tsena tse peli. PHLCVB e sebetsa haufi-ufi le Boemafofane ba Matjhaba ba Philadelphia ho fihlela sepheo sena.
Ka Sontaha sa la 28 October, papali ea NFL ea Philadelphia Eagles vs. Jacksonville Jaguars e ile ea sebetsa e le ketsahalo ea litente tsa litente, e leng se ileng sa fa Philadelphia leseli e le sebaka sa bohahlauli sa US sethaleng sa machaba.
E na le bamameli ba 85,870 ba bolokang lirekoto lebaleng la lipapali la Wembley London, PHLCVB e sebelisane le ofisi ea eona ea UK le Brand USA, tšebelisano e ikemetseng, e ikemetseng e ikemiselitseng ho eketsa maeto a machabeng ho ea United States, ho khothaletsa toropo. .
Tse ling tsa matsapa a ho bapatsa a PHLCVB a amanang le papali a kenyelelitse:
• Ho phatlalatsoa ha lipapatso tsa metsotsoana e 30 - ho ipapisitsoe le lets'olo le lecha la PHLCVB, 'Ho bua 'nete Philadelphia' - e phatlalatsoang lipakeng tsa maqalong a Mphalane ho fihlela ka Pulungoana nakong ea mananeo a NFL a Sky Sport. Papatso e tla bapala makhetlo a 34 UK mme e fihle ho bashebelli ba limilione tse 8 nakong ea selemo.
• Ts'ebetso ea "social sharing photo booth activation" ketsahalong ea Tailgate ea NFL ka ntle ho Wembley Stadium ka Sontaha, October 28. Barupeluoa ba ile ba nka linepe ka pel'a skrine e tala 'me ba ba le monyetla oa ho khetha e' ngoe ea litšoantšo tse tharo tsa Philadelphia hore li behiloe holimo 'me li fetohe li-GIF. bakeng sa ho arolelana sechabeng.
• Nakong ea papali ea Eagles, PHLCVB e ile ea amohela balekane ba bohlokoa ba khoebo ba maeto ba UK, baemeli ba mmuso le mecha ea phatlalatso Wembley Stadium ho ntšetsa pele Philadelphia e le sebaka sa pele sa US.
• Papatso ea metsotsoana ea 15 ea PHLCVB Frankly Philadelphia e ile ea matha lebaleng la lipapali la Jumbotron ka pel'a rekoto e beha balateli ba 85,870, le makhetlo a mangata nakong ea NFL Tailgate ka ntle ho Wembley Stadium.
• Papatso e felletseng e kenyelelitsoe lenaneong la letsatsi la papali, e fumanehang bakeng sa ho rekoa lebenkeleng la libapali 'me e fuoa lihlopha tsohle le li-hosting suites.
• Matšolo a lipapatso tsa dijithale a lebisitsoeng UK a qalile ka la 1 Mphalane 'me a tla tsoela pele ho fihlela ka Pulungoana ho webosaete ea NFL UK le Expedia, e etselitsoeng ho etsa lipehelo ho Philadelphia.
• Ka kopanelo le O2, mosebeletsi oa bobeli o moholo ka ho fetisisa oa marang-rang a thelefono UK, hammoho le British Airways le Hampton Inn Center City, PHLCVB e ile ea matha tlhōlisano bakeng sa bareki ba mohala oa O2 ho hapa leeto la ho ea Philadelphia. Sephutheloana sena se ne se boetse se kenyelletsa litekete tsa papali ea Eagles. Lebeletsana e ne e phahame, ka ba 238,916 ba kentseng.
• Ka tšebelisano 'moho le The Telegraph, setsi se etelletseng pele sa litaba tsa khatiso le tsa dijithale se sebeletsang UK, hammoho le American Airlines le Sofitel Philadelphia, PHLCVB e ile ea matha tlholisano e 'ngoe, e tobane le motsamai oa mabothobotho, ho hapa leeto la ho ea Philadelphia. Tlholisano e fane ka ponahalo ho bamameli ba babali ba fetang 370,000 le ba ngolisitseng marang-rang ba 80,000.
Ho feta moo, ka la 16 Mphalane pele ho papali, PHLCVB e ile ea hlophisa ketsahalo ea Philadelphia-themed ho Passyunk Avenue Pub London, ho amohela ba susumetsang ba dijithale le mecha ea litaba ea UK bakeng sa thapama ea lintho tse bonoang ke Philadelphia, melumo le litatso.
Ka mor'a papali, sehlopha sa thekiso ea bohahlauli ea lefats'e sa PHLCVB se ile sa hlophisa maeto a 'maloa a thekiso le balekane ha ba le Europe, pele ba khutlela London ho ea ba teng World Travel Market (November 5-7, 2018). Ka mashome a likete a bareki ba tlang ho ba teng, World Travel Market ke e 'ngoe ea lipontšo tse kholo ka ho fetisisa tsa khoebo bakeng sa indasteri ea lefats'e ea khoebo ea maeto. Pontšo ena e fana ka sethala bakeng sa PHLCVB ho ntšetsa pele sebaka ho ba nkang liqeto ba ka sehloohong ba ka khannang maeto a ho etela toropo, ho kenyeletsoa baemeli ba lifofane, lihotele le barekisi ba khoebo ea maeto. Selemong sena, PHLCVB e ile ea tšoara batho ba 41 'me ea bontšoa ka kopanelo le Naha ea Philadelphia.
Ho ithuta haholoanyane ka mosebetsi oa PHLCVB limmarakeng tsa machaba, etela www.discoverPHL.com/international.
The Philadelphia Convention and Visitors Bureau (PHLCVB) e theha phello e ntle moruong ho phatlalla le sebaka sa Philadelphia, e tsamaisa kholo ea mesebetsi, le ho khothaletsa bophelo bo botle le mafolofolo a indasteri ea rona ea kamohelo ea baeti ka ho bapatsa sebaka seo ho eang ho sona le Setsi sa Kopano sa Pennsylvania, le ho hohela baeti ka bosiu bo le bong. Mosebetsi oa rona o ama sechaba sa habo rona, hammoho le likopano tse fapaneng tsa libaka, tsa naha le tsa machaba ka setso le merabe e fapaneng, liketsahalo tsa lipapali le bareki ba bohahlauli.
