BEIJING, China - Starwood Hotels & Resorts Worldwide, Inc. e re kajeno k'hamphani e tla bula lihotele tse ncha tse 20 Chaena ka 2013.
Ha e se e imenne habeli mona lilemong tse tharo tse fetileng, Starwood e na le lihotele tse 120 tse butsoeng le tse fetang 100, e leng se etsang hore China e be 'maraka oa bobeli oa lihotele tse kholo ka ho fetisisa ka morao ho United States feela,' me e hola ka potlako. Mopresidente le CEO oa Starwood Frits van Paasschen ea leng Chaena bekeng ena a nka karolo Sebokeng sa Lefatše sa Fortune Chengdu o itse k'hamphani e tla bula hotele e le 'ngoe e ncha matsatsi a mang le a mang a 20 mona le hore karolo ea 70 lekholong ea lipeipi tsa eona tsa lihotele tse ncha tse ntseng li hahuoa le tse nts'etsopele li ntse li tsoela pele. metse ea boemo ba bobeli le ba boraro.
van Paasschen o itse: "Re ntse re tsoela pele ho talima China e le monyetla oa hang bophelong bohle ba rona. “Ebang ke ho holisa boemo ba lihotele tsa rona e le karolo ea ntlafatso e kholo ea meralo ea motheo ea naha, kapa ho aha lenaneo la rona la bots'epehi ka matla 'marakeng o ntseng o hola ka potlako oa lefats'e oa maeto a lehae le a tsoang kantle ho naha, re tsepamisitse maikutlo ho nkeng monyetla o mong le o mong oa boemo ba rona ba bohlokoa ba pele China. ”
Tsoelo-pele ea Chaena e Tsoela Pele ho Lefa; Starwood e Sebeletsing sa Bobeli ba Bokhabane
Ho ba teng ha Starwood Chaena ho qalile ka 1985 ha Sheraton Great Wall Beijing e ne e qala ho ba hotele ea pele ea machaba Rephabliking ea People of China. Kajeno Starwood ke hotele e kholo ka ho fetisisa ea maemo a holimo Chaena e nang le lihotele tse ngata mona ho feta bahlolisani ba Marriott, Hilton le Hyatt ba kopane. Ka 2012 Starwood e ile ea bula lihotele tse 25 mme ea saena lihotele tse 36 tse ncha - palo e rekotiloeng ea menyetla le litheko.
Ka litoropo tse fetang 170 tse nang le baahi ba fetang milione e le 'ngoe, tsela ea lifofane e ntseng e hola Chaena e ntse e tsoela pele ho nka nako e telele. Ho kenyelletsa boteng ba nako e telele ba Starwood metseng e meholo ea China, k'hamphani e tsepamisitse maikutlo ho atoloseng metseng ea boemo ba bobeli le ba boraro. Li-brand tsa Starwood tse holimo tsa Sheraton, Westin, le Le Meridien li ntse li tsoela pele ho batloa literekeng tse ncha tsa khoebo le litsi tsa tsamaiso ea mmuso metseng ea boemo ba bobeli. Starwood's Four Points ka lihlahisoa tsa Sheraton le Aloft li lumellana hantle le lirapeng tsa boikhathollo tse ncha tse nchafalitsoeng tsa theknoloji e phahameng, indasteri le univesithi hammoho le haufi le liteishene tsa terene tse lebelo le holimo le litoropong tse maemong a pele a ho fetoha ha litoropo, ntle le keketseho e ntseng e tsoela pele ea mebaraka e ntseng e tsoela pele.
Tlhokahalo ea lihotele tse majabajaba ho pholletsa le China e ntse e hola mme lilemong tse 'maloa tse tlang Starwood e tla habeli sebaka sa eona sa maemo a holimo mona. Lihotele tsa W, tse sa tsoa bula W Guangzhou pejana selemong sena, li tla bula liemahale tse ncha Beijing le Shanghai hammoho le lihotele tsa Suzhou, Changsha le Chengdu. St. Regis, brand ea Starwood ea maemo a holimo, e tla aha holim'a boteng ba eona bo tiileng China mebarakeng e kenyeletsang Beijing, Shenzhen le Sanya e nang le lihotele tse ncha Changsha, Chengdu, Lijiang, Qingshui Bay, Zhuhai le Nanjing ha Starwood's Luxury Collection e tla hola. e Dalian, Hangzhou, Nanning, Xiamen, Nanjing le Suzhou.
China ke Mohahlauli oa Bobeli oa Starwood ea Kholo le ea Holang ka potlako ho Fetisisa
Ho latela Mokhatlo oa Lefatše oa Maeto oa UN (UNWTO), China hajoale ke 'maraka oa pele oa lefats'e oa mohloli oa bohahlauli mabapi le tšebeliso ea chelete, o feta Jeremane le United States. Ka 2012, litšenyehelo tsa China maetong a kantle ho naha li ile tsa fihla US$102 bilione. China hajoale ke mohloli oa bobeli o moholo oa baeti oa Starwood kamora Amerika Leboea feela mme ka 2012 maeto a Machaena a tsoang lihoteleng a ile a hola ka liperesente tse 20. E se e ntse e le 'maraka o moholo ka ho fetesisa oa lihotele tsa Starwood tse Asia, China ke' maraka oa maeto o ntseng o hola ka potlako ho feta oa k'hamphani. Ho latela van Paasschen, maeto a potlakileng a tsoang Chaena a ama khoebo lefats'eng ka bophara, mme selemong se fetileng liperesente tse 95 tsa lihotele tsa Starwood ho pholletsa le linaha tse ka bang 100 li amohetse baeti ba tsoang Greater China.
Joalo ka ha ho bohlokoa joalo ka ho bula lihotele tse ncha, Starwood e tsepamisitse maikutlo ho holiseng bots'epehi har'a baeti ba bacha ba China. Ho tloha ka 2010, k'hamphani e ekelitse setsi sa eona sa baeti ba mafolofolo ho Starwood Preferred Guest (SPG), e leng lenaneo la botšepehi la k'hamphani. Keketseho setsing sa baeti ba SPG e ntse e hola ka lebelo le potlakileng, 'me kajeno, SPG e ngolisa setho se secha metsotsoana e meng le e meng e 20 Chaena,' me litho tse phahameng tsa khauta le platinum tse lulang masiu a 25+ ka selemo li nyolohile ka liperesente tse 53 ho feta selemong se fetileng. Lefatšeng ka bophara, karolo ea 50 lekholong ea baeti ba Starwood ke litho tsa SPG, 'me Chaena, karolo ea 55 lekholong ea likamore e tlatsitsoe ka SPG.
Starwood e Bula Libaka tse Ncha tsa Boithapollo Chaena ho Thusa 'Maraka oa Lehae o Hlōlehileng
Maeto a lehae a China le ona a ntse a tsoela pele ho eketseha. Lihotele tsa Starwood tse Chaena ha e sa le libaka tsa baeti tsa Bophirima feela, 'me kajeno liperesente tse 50 tsa baeti ba lihoteleng mona ke Machaena. Haufinyane, Starwood le balekane ba eona ba ntse ba nts'etsapele lihotele naheng ea China ba nahanne ka moeti oa lehae, ho kenyeletsoa sehlahisoa se secha sa phomolo ho fihlela litlhoko tsa 'maraka oa lehae o ntseng o eketseha ka mekhoa le takatso ea ho etela. Haufinyane Starwood e tla ba le libaka tse ngata tsa phomolo Lihlekehlekeng tsa Hainan (tseo hangata li bitsoang Hawaii ea China), ho feta Hawaii. Ka mokhoa o ts'oanang, k'hamphani e butse libaka tsa phomolo tse ncha tsa ski naheng ea China joalo ka libaka tsa phomolo tsa Westin le Sheraton tse Changbaishan le litoropo tse kenyelletsang Sheraton Huzhou le Sheraton Macao ea likamore tse ka bang 4,000, hotele e kholo ka ho fetisisa ea Starwood kae kapa kae lefatšeng.
Tlhokahalo ea Lihotele tse Ncha tsa Talenta - Starwood e Tlatsa Maemo a Macha a 10,000 ka Selemo China
Lilemong tse hlano tse tlang Starwood e tla feta palo ea balekane ba eona Chaena habeli ka ho hira batho ba bacha ba 10,000 selemo se seng le se seng. Ho ba teng ha Starwood ka nako e telele Chaena le pina e netefalitsoeng ea mosebetsi hammoho le boiteko bo matla ba ho thaotha li thusa k'hamphani ho hohela talenta e holimo. Ka lebaka la nako e telele le lihlopha tse thehiloeng hantle Chaena, Starwood e na le benche e tebileng mona, 'me baeta-pele ba babeli ba ka sehloohong ba Starwood Asia Pacific, Stephen Ho, Mopresidente oa Asia Pacific le Qian Jin, Mopresidente oa Chaena, ka bobeli ba ile ba ikopanya le k'hamphani. 1980s mme ba nyolohetse maemong ho fihlela maemong a bona a hajoale. Ka har'a lihotele tsa Starwood tse Chaena, karolo ea boraro ea Batsamaisi ba Kakaretso le liperesente tse 79 tsa baetapele ba Komiti ea Phethahatso ea lihotele ke Machaena.
