Ha linaha le litoropo li ntse li buloa hape, indasteri ea maeto ea Amerika e phatlalalitse lets'olo le leholo kajeno ka molaetsa o hlakileng ho MaAmerika: ho lokile ho qala ho rala leeto la hau le latelang — neng kapa neng ha ho ka ba joalo.
Letšolo la "Ha re Eeng Teng", le tla atolosoa ho fihlela ka 2021, ke litholoana tsa tšebelisano 'moho le indasteri ea likhoebo le mekhatlo e fetang 75 e qetileng likhoeli e ntse e hlahloba potso: molaetsa o nepahetseng ho ba ka bang batsamai ha sechaba se ntse se tsamaea ka sekepe bonnete ba seoa?
Karabo: Sebelisa melemo ea botho ea merero ea maeto, leha e le ho nahana feela ka leeto la nako e tlang-'me neng le neng ha baeti ba se ba loketse ho e nka, indasteri e tla be e loketse ho ba amohela hape ka polokeho.
Ho ea ka phuputso e ncha e entsoeng ke mofuputsi oa thabo Michelle Gielan, 97% ea batho ba arabelitsoeng ba re ho hlophisoa ha leeto ho ba etsa hore ba thabe, ha 82% e tlalehile hore e ba "thabisa" kapa "haholo".
Liperesente tse mashome a supileng a motso o mong li tlalehile ba ikutloa ba le matla haholo ha ba na le leeto le reriloeng likhoeling tse tšeletseng tse tlang.
Ha ba botsoa hore na ba arabelitsoeng phuputsong ba lumellane le lipolelo tsena, liperesente tse latelang li ile tsa re:
• “Ho tseba feela hore ho na le seo ke se lebeletseng ho ka nthabisa”: 95%
• “Ho rala maeto a nakoana likhoeling tse tšeletseng tse tlang ho ka nthabisa”: 80%
• “Ho rera ntho e 'ngoe ho ka etsa hore ke ikutloe ke le taolong har'a ho hloka botsitso ho hoholo”: 74%
• “Ho nka maeto le ho ikutloa ke sireletsehile ha ke ntse ke ho etsa ho tla ntlisetsa khotso ea kelello”: 96%
Liphuputso tsena li tla ka nako eo lithuto li bonts'itseng MaAmerika a ba le maemo a tlase a thabo lilemong tse 50. Ba boetse ba lumellana le lipatlisiso tsa pejana ho fumana mohopolo oa tlhaho oa thabo le khotsofalo o tlisoang ke ketso feela ea ho rala boiphihlelo ba maeto a nako e tlang-le hore ho lebella leeto ho ka ba le phello e ntle ho feta ho nahana ka e seng e etsahetse.
Michelle Gielan, mothehi oa Setsi sa Applied Positive Research ebile e le setsebi, o re: "Ho bala leetong - esita le ho le fumana khalendareng feela - e kanna ea ba eona ntho eo re e hlokang ho hlasimolla sesole sa rona sa 'mele ka mor'a likhoeli tse ngata tsa ho hloka botsitso le khatello ea maikutlo." ka mahlale a thabo. "Thutong ea rona mabapi le kamano pakeng tsa maeto le thabo, batho ba 82% ba re ho rera leeto feela ho ba thabisa '' ka tsela e itekanetseng kapa 'ho bohlokoa'.”
"Letšolo la Ha re Eeng Mona le ikemiselitse ho bolella baeti: Ha nako ea hau e se e fihlile, re tla be re itokisitse," ho boletse Mokhatlo oa Maeto a Amerika Mopresidente le CEO Roger Dow, eo mokhatlo oa bona o ts'ehetsang mesebetsi ea kopanelo. “Ho a thabisa ho rala maeto, mme ha nako e nepahetse, indaseteri e ikemiseditse ho itokisetsa hantle ho kgutla ha baeti ka polokeho.
"Indasteri ea rona e amohela tlhoko ea ho ikopanya motsotso ona - joalo ka basebetsi 'moho, eseng bahlolisani - ho molaetsa o kopaneng oa kamohelo, boitokisetso le takatso ea ho thusa litlhoko tsa baeti."
Le ha bophelo bo botle ba sechaba e le ntho ea mantlha, tlhokeho ea ho etsa hore MaAmerika a tsamaee hape kapele kamoo ho ka bolokehang ho potlakileng bakeng sa mesebetsi le moruo. Leeto le tšehelitse mosebetsi bakeng sa mosebeletsi a le mong ho ba 10 ba Maamerika pele ho lefu la seoa-empa karolo e fetang halofo ea mesebetsi e ile ea lahleha pakeng tsa seoa sena le la 1 Mots'eanong. Indasteri ea maeto e ikemiselitse ho itukisetsa ka botlalo bakeng sa nako eo litlhoko tsa maeto li khutlang, e le hore ho boloka bareki le basebetsi ba eona ba bolokehile ba bile ba phetse hantle le ho khutlisa mesebetsi eo kapele kamoo ho ka khonehang.
"Ha re tsebe hore na indasteri ea maeto e tla fola ka botlalo, empa re ts'epa hore e tla fola," ho boletse Jill Estorino, Mopresidente le Motsamaisi oa Tsamaiso ho Disney Parks, Liphihlelo le Lihlahisoa, le molulasetulo-'moho oa Letlole la Ha re Eeng Teng . “Re kile ra ba mona pele-nako ena e kanna ea shebahala e fapane, empa qetellong ea letsatsi indasteri ea rona e khona ho tsitsa, mme mehopolo le boiphihlelo boo re bo lumellang bo ke ke ba nkeloa sebaka. Letšolo lena ke mohato oa pele oa ho susumetsa Maamerika ho nahana ka ho rera matsatsi a phomolo, le ho ba khothaletsa ho lebella ho fumana thabo le thabo - esita le boselamose — bo etsoang ke maeto feela. ”
"Ha mekhoa ea maeto e fetoha ho netefatsa hore mekhoa ea bophelo bo botle le polokeho e se e tsitsitse, ke na le ts'epo e kholo ea hore ha ho utloahala ho etsa joalo, baeti ba tla bula mamati a bona a ka pele mme ba bone lefatše hape," ho boletse Brian King, Ofisiri ea Global. , Marriott International ebile e le molulasetulo-'moho le rona oa Lets Go There Coalition. “Ho labalabela bonngoe le phetoho ea botle ba naha ho totobatsa kamoo re hloloheloang monyetla oa ho baleha le ho ba le ntho e ncha. Ha baeti ba fetola ho lelera ha bona hore e be merero, thabo ea maikutlo ea eketseha ha libaka tse ngata tsa litoro li se li loketse ho sibolloa le ho hlahlojoa. ”
Litaba tsa media oa sechaba li tla tšoaoa ho sebelisoa #LetsMakePlans.
Kopano ea A re Eeng Ho Eona e kenyelletsa likhoebo tse kopaneng le ho bala tse fetang 75, ho kenyeletsoa: American Airlines; American Express; Mokhatlo oa Amerika oa Nts'etsopele; Lelekisa; Mehala ea Delta Air; Libaka tsa Disney, Liphihlelo le Lihlahisoa; Ecolab; Khoebo Holdings, Inc .; Sehlopha sa Expedia; Hilton; Moeti le Setsi sa Kopano ea Hilton Head Island-Bluffton Mokhatlo oa Hotele oa Hyatt; Lekhotla la Las Vegas Convention le Baeti; Loews Hotele & Co; Machaba a Marriott; PepsiCo; Saber; Lefapha la Bohahlauli la Dakota Boroa; United Airlines; Mokhatlo oa Amerika oa Maeto; Visa; Etela California; Etela Spokane; le World Cinema, Inc., hara mekhatlo e meng.
Boiteko ba boqapi le boralitaba bo tšehelitsoe ke dentsu mcgarrybowen le Publicis Groupe.
Letšolo le kopaneng ka botlalo le tla ba teng likhoeling tse tlang marang-rang a phatlalatso a naha, ho kenyeletsoa CMT, Cooking Channel, ESPN, Freeform le National Geographic Channel. Libaka tse peli li tla hlaha ho 'Mapa oa Bosiu oa Mantaha oa ESPN ka la 14 Loetse lets'olo lena le tla bonoa le lipapaling tsa inthanete tsa livideo (YouTube le Hulu), li tla hlaha e le libaka tsa seea-le-moea marangrang a iHeartMedia,' me li tla hlaha marang-rang e le pontšo ea dijithale, ea sechaba le ea sechaba. lipapatso tsa mananeo.
Matlotlo a abiloe ka marang-rang a balekane ba indasteri ea maeto ho aha phaposi ea melaetsa e tla fihlela baeti ba limilione likhoeling tse tlang.
#rebuildtravel
