Setsi sa "U kae lihele tsa mali?" lipapatso, M&C Saatchi, e ntšitsoe peisong ea ho boloka ak'haonte ea papatso ea boqapi bakeng sa Tourism Australia, e lebelletsoeng ho phatlalatsa lenane le khuts'oane la mekhatlo e 'meli kajeno. Ha a netefatsa litaba tsena, molula-setulo ea ka sehloohong oa M&C Saatchi oa Asia Pacific & US, Tom Dery, o itse: "Re motlotlo ka mosebetsi oo re o entseng 'me re kenela letoto le lelelele la bahahlauli ba Australia ba sa khethoang hape."
Bekeng e fetileng Clemenger BBDO o ile a tsoa, a siea Publicis Mojo, Saatchi & Saatchi, Singleton Ogilvy & Mather, le Whybin TBWA. MPG le ea ikarabellang, Carat, ba loanela ho rera mecha ea litaba le ho reka karolo ea akhaonto.
smh.com.au
