Lekala la maeto le bohahlauli le ikarabella ka kotloloho ho 3% ea Kakaretso ea Lihlahisoa tsohle tsa Lelapa (GDP) ka 2017, ho fetolela ho $ 2.4 trillion, palo e ka fihlelang $ 3.5 trillion ka 2027. Tsena ke litaba tse monate bakeng sa litsebi tsa maeto, empa bakeng sa bahahlauli, baahi le baetapele ba sechaba sa libaka tse ratoang haholo, hangata ha ho molemo ho feta. Phallo ea bahahlauli e hatisang rekoto e ntse e tsoela pele ho beha setso le bonono ba Italy kotsing le ho leka mamello ea baahi libakeng tse tummeng tsa Italy. Basali ba babeli ba Chicago ba ikarabellang lefapheng la bohahlauli ba Italy ba tseba karabo ea bona ke STOP Overtourism Movement.

Lesley Pritkin oa Chicago le Rosanne Cofoid, beng ba likhamphani tse peli tsa maeto tsa "Italy feela" ba re bahahlauli ba labalabela ho tseba 'me ba tla leka libaka tse ncha - haeba ba tseba ka tsona. Ka lebaka lena, ba batla ho fa baeti mekhoa e meng ho fapana le litoropo tsa setso tse tummeng tse kang Roma, Florence le Venice. Bakeng sa li-timers tsa pele bao lenane la bona la lintho tseo ba lokelang ho li bona li kenyelletsa libaka tse chesang - ba boetse ba thehile mekhoa e meng e "se nang bongata" ea ho ba bona. Ba ipiletsa ho litsebi tsa bohahlauli le bangoli ba maeto hore ba ikopanye le mokhatlo oa bona ka ho totobatsa libaka tse sa tsejoeng haholo tse ruileng ka setso le botle joalo ka libaka tse tsebahalang haholo.

Pritikin, mong'a Divertimento Group (DG), k'hamphani ea Illinois moo e eang teng, o ile a etela baahi ba litoropong le lihlekehlekeng tsa Italy tse neng li tšoeroe ke khaello ea bohahlauli - metsotso e seng mekae feela ho tloha litoropong tse kopang bahahlauli hore ba lule hae. O ba khothalelitse ho theha litsela tse ling tse khothatsang tse kang ho etela: "Locanda" eo Ernest Hemingway a e ratang sehlekehlekeng se hole sa letangoana la Venice ka lijo tsa mantsiboea ntlong ea ntate-moholo oa sehlekehlekeng, eo hajoale e leng reschorente ea maemo a holimo, kapa lijo tsa mots'eare tse monate tse lokiselitsoeng ke chef ea lehae. Mahaheng a lekunutu a Matera a holim'a leralla - hole le "Sassi" e tsebahalang haholo ea European Cultural Capital ea 2019. 'Me bakeng sa "batho ba chesehelang Roma," e leng letša le patiloeng la seretse se chesang motseng oa tšōmo o haufi le Roma moo Moemphera Caligula a neng a matha ka lebelo la likepe tsa hae.

Cofoid o hlalosa tjantjello ea hae ea ho kenela STOP Overtourism Movement ea Divertimento Group, "ke tsela ea ho khutlisetsa naheng eo esale e le sepheo sa likhoebo tsa ka le bophelo ba ka ka lilemo tse ngata - mme ke ts'epa hore litsebi tse ling tsa maeto tsa Amerika li tla ikopanya le nna". O ba mema hore ba ikopanye le eena bakeng sa ho nka karolo phutuhong ea DG ea Phuptjane ea "Qalo ea Pele" - mohato bakeng sa litsebi tsa maeto le bangoli ba maeto / li-blogger ba batlang ho bona Matera, 2019 European Cultural Capital "DG-way" - e felile -season, off-the-beat-track, le nako e telele pele matšoele a kena.

Divertimento Group e bona mekete ea setso ka ts'ebelisano 'moho le likhamphani tsa Italy, boto ea bohahlauli ea Italy le litsi tsa setso tsa Italy e le mocha oa bona oa mantlha oa ho bapatsa oa B2B - indasteri e ngoe pele. Ka la 5 Pulungoana 2018, Divertimento Group, hammoho le Setsi sa Setso sa Setaliana sa Chicago (500 N. Michigan Ave.), ba tla amohela Italy Off-the-Beaten-Track: Murano & Matera - Case Study for a New Tourism Model. Ketsahalo ena e tla hlahisa lipale tsa baahi ba Murano le Matera- hangata ba tloheloang kantle ho maemo a bohahlauli. Ho tla hlahisoa lipale tsa batho bao e seng baahi ba khothalelitsoeng ke libaka tsena tse peli tse ikhethileng. Litšoantšo tse khabisitsoeng ka khalase ea Murano le likhalase tse ling tse tsoang ho bataki ba fapaneng li tla bonts'oa ketsahalong eo. Sechaba ka kakaretso se tla mengoa hoseng 'me thapama se tla neheloa ho litsebi tsa maeto. Ketsahalo e tla phetheloa ka kamohelo ea lireschorente bakeng sa ba sebetsang lekaleng la bohahlauli.

Ketsahalo ena ea la 5 Pulungoana e tla ba ea pele letotong la "Ho fa Baahi ba Libaka Lentsoe ho Ntšetsa Pele sebaka sa BONA" liketsahalo tse tla bonts'a libaka tse fapaneng tsa Italy ho pholletsa le 2019. Bafani ba Mataliana ba tsoang libakeng tsohle ba fana ka ts'ehetso ho mokhatlo oa DG's STOP Overtourism mme ba tla nka karolo ho Liketsahalo tsa setso sa DG: Lamborghini le Pomario ba se ba ingolisetse mohato oa Pulungoana.