Litsebi tse phahameng tsa theknoloji le lihlahisoa tsa maeto li arolelana leseli ho Travel Forward

Litsebi tse phahameng tsa theknoloji le lihlahisoa tsa maeto li arolelana leseli ho Travel Forward
ngotsoeng ke Linda Hohnholz

Baemeli ho Tsamaea Pele - ketsahalo ea mahlale a maeto e kopaneng le WTM London - o tla utloa ho tsoa ho tse ratoang ke Google, Facebook le Expedia ka mekhoa ea mahlale a maeto eo maeto a tla nchafatsa ho tloha ka 2020 ho ea pele.

Libui tsa litsebi tse tsoang ho li-giants tsa theknoloji ea lefats'e li tla ikopanya le batsamaisi ba lifeme tsa machabeng tse tsamaeang joalo ka easyJet, Accor le KLM kopanong ea matsatsi a mabeli, e leng karolo ea matsatsi a mararo a Travel Forward (Mantaha oa 4 - Laboraro la 6 Pulungoana).

Sebui sa sehlooho hoseng ha pele (4 Pulungoana) ke Matla a Becky ho tloha Google UK, ea tla tšohla hore na khatelo-pele ea mahlale a dijithale e ka thusa likhoebo tsa maeto ho lula tlholisano le ho ntlafatsa ts'epahalo ea bareki. Lenaneo la hae le tla sheba lintlafatso tsa morao-rao indastering ea maeto, ka liphuputso tse bontšang kamoo theknoloji e sebelisitsoeng ka katleho ka har'a indasteri - le hore na katleho ena e tsamaisitsoe ke eng litlhoko tse fetohang tsa bareki. O qalile mosebetsi oa hae e le moeletsi ho Accenture pele a kenela Google lilemong tse 13 tse fetileng, hape ke moeletsi oa Ceresa, mohato oa boeletsi ho thusa basali ba bangata ho nka karolo ea boetapele.

O tla lateloa ke Harj Dhaliwal ho tloha Moroetsana Hyperloop One, tsamaiso ea bo-pula-maliboho e tsamaeang ka bongata e ikemiselitseng ho tsamaisa batho le thepa ka lik'hilomithara tse ka bang 700 ka hora. Merero ea projeke ea pele ea lefats'e ea hyperloop e amohetsoe India, ka sepheo sa ho hokahanya Pune le Mumbai ka nako e ka tlase ho metsotso e 35 - ho bapisoa le leeto la hajoale la tsela ea lihora tse tharo le halofo. Dhaliwal o tla ngola leano la $ 10 billion le ka etsa moralo joang bakeng sa marang-rang a hyperloop ho pholletsa le India - le ho ntlafatsa baemeli ka merero ea merero e tšoanang ea Virgin Hyperloop One lefats'eng lohle, ho tloha US ho ea Middle East.

Lenaneo la thapama le tla bonts'a mekhoa ea mahlale a hi-tech ho ntlafatsa boiphihlelo bakeng sa bahahlauli le bahahlauli ba khoebo. MOKHATLO OA MOLIMO: Anette Schouls ho tloha KLM e tla bua ka moo eena le sehlopha sa hae Sebelisa theknoloji ea morao-rao ea dijithale ho thusa bapalami ba sefofane. Morero oa bona oa bochaba oa morao-rao e ne e le KLM Crown Lounge e ncha boema-fofane ba Schiphol, e amohelang baeti ba 5,000 XNUMX ba tsoang lefats'eng ka bophara letsatsi le leng le le leng.

O tla lateloa ke libui tse tharo bakeng sa seboka se bitsoang 'Leeto la bareki ba zero-friction ' - Alex Dalman ho tsoa feme ea papatso le ea ho bapatsa VCCP; Morwenna Francis ho tloha EasyJet; le Siobhan McWeeny ho tloha Facebook. Dalman o thusitse ho theha sesebelisoa sa EasyJet's Look & Book se nolofalletsang basebelisi ho etsa sefofane ho tloha fotong feela, mme o tla ikopanya le Francis ho buisana ka hore na e thusitse sefofane sa lifofane joang. McWeeny o tla senola mekhoa le leseli le tsoang ho Facebook le bonts'a baemeli kamoo ba ka fokotsang khohlano bakeng sa bareki.

Likarolo tse peli tsa sehlooho letsatsing la bobeli la kopano li tla hlahloba tšusumetso ea 'Generation Alpha' le ho lekola mekhoa ea lefapha la kamohelo ea baeti. Puo ea sehlooho ka Moloko Alpha by Andrew van der Feltz, ho tloha Tharollo ea Media ea Expedia Group, e tla hlahisa liphuputso tse mabapi le sehlopha se hlahang sa baeti ba hlahileng kamora 2010. Ba holile ka theknoloji, litaba tsa dijithale le ho ikhotsofatsa hanghang mme ba ka susumetsa liqeto tsa matsatsi a phomolo a lelapa le bokamoso ba maeto. O tla lateloa ke Accor's Frederic Fontaine ke mang ea tla sebelisa lithuto tsa linyeoe ho tsoa ho senatla sa hotele ho bonts'a hore na mekhatlo e ka fetoha joang ka mokhoa o ts'oarellang, le ho beha moreki bohareng ba moralo oa bona.

Ho pholletsa le matsatsi a mabeli a baemeli ba Travel Forward ba tla be ba ithutile ka theknoloji e nang le tšusumetso e matla ho pholletsa le sebaka sa maeto, le mokhoa oa ho sebelisa bokhoni ba dijithale ho fihlela sepheo se kopaneng sa boiphihlelo bo ntlafetseng ba bareki, le boleng ba khoebo bo tsitsitseng. Lenaneong la Panele ea hoqetela: Ho nahanisisa ka phetoho ea dijithale seboka, libui le bo-ralitaba ho tloha matsatsing ana a mabeli ba tla lekola leseli mme ba buisane: baemeli ba ka isa lithuto tse joalo pele joang, ba amohela maano a ho fana ka boqapi mekhatlong ea bona?

Hona joale selemong sa eona sa bobeli, Travel Forward ho ExCeL London e na le kopano, pontšo le Lenaneo la ho qala ho bonts'a - e phethelang ka 16:30 TF Keynote Theatre ka Labobeli - e etselitsoe ho thusa ba nkang liqeto tse kholo ho rala bokamoso.

Hammoho le batsamaisi ba phahameng ho Keynote Theatre, kopano e tla ba le mananeo a mang ho TF Conference Theater 2, ho shebiloe litaba tse kang bohlale ba maiketsetso, 'Nete e fetisitsoeng, blockchain, kholo ea khoebo le papatso.

Richard Gayle, Motsamaisi oa Ketsahalo ea Travel Forward o itse: "Ketsahalo ea khakolo ea selemo se fetileng e bile katleho e kholo mme re ntse re aha hodima eona ho fa baemeli le ho feta ka 2019 - mehopolo e mengata mabapi le hore na indasteri e tla shebahala joang lilemong tsa bo-2020 le tharollo tse ling ho hlola kholo ka ho fetisisa liphephetso tse tobaneng le indasteri ea maeto. “Travel Forward ke ketsahalo e kenyelletsang likhopolo tse ncha le merero e mecha ea ho khothatsa baemeli. Libui tse khothatsang holong ea rona ea sehlooho li tla arolelana lipale tsa bona tsa bo-rakhoebo le mahlale a morao-rao, a tla matlafatsa baeti ba rona. ”

Mantaha oa la 4 Pulungoana: Likopano tsa Kopano TF Keynote Theatre

11: 10-11: 40

ea sehlooho e reng: Ho tloha lits'ebetsong tsa ho boloka libuka ho boleng ba khoebo: Mokhoa oa ho fana ka khatelo-pele ea mahlale a dijithale ho lula u le tlholisano, ho ntlafatsa botšepehi le ho boloka litšebeletso le ho fana ka liphihlelo.

Becky Power, Motsamaisi oa Lefapha la Maeto, Google UK

11: 40-12: 00

Moroetsana Hyperloop One: Ho sututsa meeli ea lipalangoang

Harj Dhaliwal, Motsamaisi-hlooho oa Middle East le India, Virgin Hyperloop One

14: 15-14: 45 

Ho fetola boiphihlelo ba boema-fofane ba dijithale bakeng sa bareki ba khoebo

Anette Schouls, Motsamaisi oa Litšebeletso tsa Boema-fofane ba Digital, KLM

15: 15-15: 45

Leeto la bareki ba zero-friction

Alex Dalman, Motsamaisi e Moholo oa Akhaonto, VCCP; Morwenna Francis; Motsamaisi oa Khoebo, EasyJet; le Siobhan McWeeny, Client Partner Travel UK, Facebook

Labobeli la 5 Pulungoana: Likopano tsa Kopano TF Keynote Theatre

11: 00-11: 30

ea sehlooho e reng: Generation Alpha: Kamoo Moloko o Monyenyane ka ho Fetisisa Lefatšeng o Seng o Susumetsa Leeto

11: 30-12: 00  

ea sehlooho e reng: Boikarabello ba bareki le boiketsetso indastering ea kamohelo ea baeti

Frederic Fontaine, Motlatsi oa Motlatsi oa Motlatsi oa Lab ea Ntlafatso ea Lab, Accor

16: 30-17: 00

Pontšo ea ho qala qetello

17: 00-17: 30

Karolo ea hoqetela: Ho nahanisisa ka phetoho ea dijithale

E lekantsoe ke Jon Collins.

Ho boloka sebaka sa hau ho Tsamaea Pele ho tšoareloang liboka tlanya mona.

Mmaraka oa Leeto la Lefatše (WTM) potefolio e na le liketsahalo tse robeli tse etellang pele tsa B2B lik'honthinenteng tse 'ne, e leng se hlahisang chelete e fetang $ 7 billion ea liindasteri. Liketsahalo ke:

 WTM London, ketsahalo e etelletseng pele lefatšeng ka bophara bakeng sa indasteri ea maeto, ke ho ba teng lipontšong tsa matsatsi a mararo bakeng sa indasteri ea maeto le bohahlauli lefatšeng ka bophara. Hoo e ka bang basebetsi ba baholo ba indasteri ea maeto ba ka bang 50,000 3.4, matona a mmuso le boralitaba ba machabeng ba etela ExCeL London khoeli e 'ngoe le e' ngoe ea Pulungoana, ba etsa chelete e ka bang $ XNUMX billion ho likonteraka tsa indasteri ea maeto.

Ketsahalo e latelang: Mantaha oa 4 - Laboraro la 6 Pulungoana 2019 - London #IdeasArriveHere

Lipontšo tsa Lehlaka ke khoebo e etelletseng pele ea liketsahalo tsa lefats'e, e matlafatsang matla a lifahleho li talimane ka data le lisebelisoa tsa dijithale liketsahalong tse fetang 500 ka selemo, linaheng tse fetang 43, e hohela bankakarolo ba fetang limilione tse supileng. Liketsahalo tsa Reed li tšoareloa Amerika, Europe, Asia Pacific le Afrika mme li hlophisitsoe ke liofisi tse 41 tse nang le basebetsi ka botlalo. Lipontšo tsa Reed li sebeletsa likarolo tsa indasteri tse 43 ka liketsahalo tsa khoebo le tsa bareki. Ke karolo ea RELX Group plc, mofani ea etelletseng pele lefats'eng oa tharollo ea tlhahisoleseling bakeng sa bareki ba litsebi indastering eohle.

Lipontšo tsa Leeto la Lehlaka ke mohlophisi ea etelletseng pele oa ketsahalo ea bohahlauli le bohahlauli lefats'eng le nang le sethala se ntseng se hola sa liketsahalo tsa khoebo ea maeto le bohahlauli tse fetang 22 tsa machabeng Europe, Amerika, Asia, Middle East le Afrika. Liketsahalo tsa rona ke baetapele ba mmaraka makaleng a bona, ekaba liketsahalo tsa khoebo ea maeto a boikhathollo tsa lefatše le lebatowa, kapa liketsahalo tsa litsebi bakeng sa liboka, likhothaletso, kopano, liketsahalo (MICE) indasteri, maeto a khoebo, maeto a boiketlo, mahlale a maeto hammoho le golf, spa le leeto la ski. Re na le boiphihlelo ba lilemo tse fetang 35 ho hlophiseng lipontšo tsa maeto tse etelletseng pele lefatšeng.

eTN ke molekane oa litaba oa WTM London.

SEO U LOKELANG HO SE NKA HO SEHLOOHO ENA:

  • He will be followed by Accor's Frederic Fontaine who will use case studies from the hotel giant to demonstrate how organisations can change in a sustainable way, and put the customer at the centre of their planning.
  • Dhaliwal will outline how the $10 billion scheme can create a blueprint for a hyperloop network across India – and update delegates about plans for similar Virgin Hyperloop One projects across the globe, from the US to the Middle East.
  • Across the two days of Travel Forward delegates will have learnt about the transformative impact technology across the travel landscape, and how to harness digital capabilities to deliver on the joint goals of better customer experiences, and sustainable business value.

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Mabapi le mongoli

Linda Hohnholz

Mohlophisi e ka sehloohong bakeng sa eTurboNews e thehiloe ho eTN HQ.

Arolelana ho...