Mekhoa ea maeto bakeng sa Boomers, Gen X, Y & Z e shebile ho ATM

Baeti ba tsoang lefats'eng lohle ba emelang meloko eohle, hona joale ba na le thahasello e tšoanang mesebetsing le liphihlelo tseo hona joale li susumetsang, ka sebele maemong a mangata ba khanna liqeto tsa bona tsa maeto, ho latela lipatlisiso tse ncha tsa maeto a tsoang ho Expedia Group Media Solutions.

Patlisiso e totobatsa taba ea hore liphihlelo tsa setso le tsa hang-hang bophelong, ho hlahloba libaka tse ncha le mesebetsi e amanang le likamano, li behiloe ho meloko eohle ho feta boleng kapa theko e theotsoeng.

Mmaraka oa Maeto oa Arabia oa 2020, e etsahalang Dubai World Trade Center ho tloha ka la 19-22 Mmesa 2020, e tla kopanya litsebi tsa maeto le bohahlauli ho tsoa lefats'eng lohle ho buisana ka mebaraka e ntseng e hola ea maeto a lefats'e le mesebetsi, eo ho latela Skift Research e thehiloeng New York, ho hakanngoang hore boleng ba $ 183 bilione selemong sena, keketseho ea 35% ho tloha 2016.

"Le hoja meloko eohle e se e batla mesebetsi le liphihlelo, ka holim'a tsohle, se etsang hore 'maraka ona o be thata haholoanyane, ke litakatso tsa motho ka mong le litlhoko tsa moloko o mong le o mong,' me qetellong, phephetso e tobaneng le barekisi ba lekang ho ikopanya le bona," ho boletse. Danielle Curtis, Motsamaisi oa Lipontšo ME, Mmaraka oa Maeto oa Arabia oa 2020.

ATM e tšoere letoto la liseminara mabapi le Global Stage ea eona e hloaeang maikutlo a morao-rao a ho amohela baeti hammoho le mekhoa ea morao-rao ea bohahlauli ba setso ho nts'etsopele ea kamoso moruong oa bophelo bo botle le bohahlauli bo nang le boikarabelo. 'Me ho rarolla mathata ana, ATM e hirile litsebi tsa indasteri ho tsoa Kerten Hospitality, Accor, hammoho le baemeli ba liboto tsa bohahlauli tsa Abu Dhabi le Ajman.

Liketso le liphihlelo li kopanya meloko eohle, empa likhetho li sitisa linyehelo tse pharaletseng bakeng sa 'maraka oa lefats'e oa boleng ba liranta tse libilione tse 183 ho ea ho 35% lilemong tse 5 tse fetileng.

Boomers, ba hlahileng lipakeng tsa 1946 le 1964 ha ba amehe haholo ka tekanyetso ea lichelete mme ba thahasella haholo ho bona libaka, 'me molemong oa bahahlauli ba Amerika, 40% e tla rera matsatsi a bona a phomolo mabapi le lijo le lino. Ba batla tšireletseho, ts'ireletso le ts'ebeletso 'me seo ho thoeng ke Platinum Pensioners ke palo e batloang haholo - ba batla ho phomola 'me ka kakaretso ba qoba maeto a malelele.  

Baeti ba Gen X bao hona joale ba leng lilemo li pakeng tsa lilemo tse 40 le 56, ba tsamaea bonyane melokong, ka lebaka la mesebetsi ea khoebo, 50% ea mesebetsi eohle ea boetapele lefatšeng ka bophara e tšoaretsoe ke Gen Xers. Ka hona, ba ananela ho leka-lekana ha bophelo ba mosebetsi 'me ba khetha matsatsi a phomolo a phomolo ho e-na le ho fokotsa khatello ea kelello. Ho khahlisang, 25% ea Gen X e tla amohela mantsoe a molomo nakong ea ho etsa liqeto 'me e hoheloa haholo ke liphihlelo tsa setso Lipatlisiso tsa Expedia li fumane hore 70% e natefeloa ke limusiamo, libaka tsa nalane le libaka tsa bonono.

Moloko oa Y kapa oa Lilemo tse Sekete, bao kajeno ba leng lilemo li pakeng tsa 25 le 39, ke bona bao ho buuoang ka bona ka ho fetisisa molokong 'me ke bahlabani ba ke keng ba hanyetsoa ba sehlooho sa hangata sa baeti, ba nang le tsebo ea theknoloji le ba sitisang haholo. Ho feta eng kapa eng, Millennials e labalabela ho ithabisa le mefuta e fapaneng ea boiphihlelo mme leha ba le hlokolosi ka tekanyetso ea bona ea lichelete, ka mantsoe a kakaretso ke eona submarket e kholo ka ho fetisisa ka lekeno, e hlahisoang ka bongata.

Lipatlisiso tsa Ipsos ka Loetse 2018, li fihletse qeto ea hore 25% ea baahi ba sebaka sa MENA e entsoe ka Millennials; 97% ba inthaneteng; 94% e teng bonyane sethaleng se le seng sa sechaba; 78% e arolelana litaba tsa beke le beke; 74% ba sebelisane inthaneteng le lebitso mme 64% ba lula ba batla litefiso le litheko tse fumanehang. Sena se kanna sa amana le taba ea hore 41% ea Lilemo tse Sekete tsa MENA li ikutloa li imetsoe ke moroalo oa lichelete, mme ke 70% feela ea ba lilemong tsa ho sebetsa, ba hlileng ba hiriloeng.

"E 'ngoe ea litsebi tse ntseng li hlaha tsa maeto le bohahlauli li tla be li shebelletse Generation Alpha - bana ba Lilemo Tse Sekete. Ho ea ka Skift bana bana, ba hlahileng ka mor'a 2010, ba tla qala ho iketsetsa litokisetso tsa maeto pele lilemo tse leshome li fela 'me ho na le tumelo ea hore ba lebeletsoe ho ba tšitiso le ho feta batsoali ba bona," Curtis a phaella.

Qetellong, Generation Z, ba tsoetsoeng pakeng tsa 1996 le 2010, ba pakeng tsa lilemo tse 10 le 24, ba sebelisa 11% ea tekanyetso ea bona ea maeto mesebetsing le ho etela libaka tse phahameng ka ho fetisisa ho feta moloko ofe kapa ofe ho latela lipatlisiso tsa Expedia. Ke eng e khethollang moloko ona o bulehileng, o kopanetsoeng ho tloha ho ba bang, ke hore 90% e bululetsoe ke lithaka ho marang-rang a sechaba 'me 70% e bulehetse mehopolo ea boqapi. E le matsoalloa a 'nete a dijithale, ba phutholohile ho etsa lipatlisiso, ho rera le ho boloka maeto a bona ka mehala ea bona ea thekeng 'me ba labalabela liphihlelo tse ncha, tse ikhethang le tsa 'nete.

"Kahoo, ho arabela, ntle le liphephetso tsa ho bapatsa melokong ena e sa kopaneng, li-seminar tsa ATM li tla boela li hlahloba hore na lihotele, libaka, libaka tsa boithabiso, maeto le mesebetsi e meng li etsoa joang, li pakiloeng le ho rekoa ka theko, ho finyella tlhokahalo. Hape re tla be re thakhola khatiso ea pele ea Middle East ea Arival Dubai @ ATM e bonts'a moloko o latelang oa mekhoa le boqapi, hammoho le ho hlahloba menyetla e fapaneng e hlahisoang ke lekala," ho boletse Curtis.

ATM, e nkoang ke litsebi tsa indasteri e le barometer bakeng sa lekala la bohahlauli la Middle East le North Africa, e amohetse batho ba ka bang 40,000 ketsahalong ea eona ea 2019 ka boemeli ba linaha tse 150. Ka batšoantšisi ba fetang 100 ba qalang, ATM 2019 e bontšitse pontšo e kholo ka ho fetisisa e kileng ea e-ba teng ho tsoa Asia.

Bakeng sa litaba tse ling ka ATM, ka kopo etela: https://arabiantravelmarket.wtm.com/media-centre/Press-Releases/